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The board that oversees Detroit Metropolitan Airport has mothballed its effort to selling naming rights at the facility. “The Airport Authority is not actively seeking naming rights for the North Terminal. Current economic conditions are not favorable,” said Michael Conway, director of public affairs at the airport, in an e-mail to Crain’s today. It’s unclear if the airport will pick up the naming-rights effort in the future. Messages seeking additional comment were left for Conway. In March 2008, the Wayne County Airport Authority awarded a 10-year contract to Rochester-based General Sports and Entertainment LLC to sell the name, sponsorships and related marketing for the new $431 million North Terminal, which opened in September of that year. The contract called for General Sports to get a 12 percent to 15 percent commission and up to $75,000 for asset valuation. The authority approves all marketing deals under the terms of the deal. General Sports’ Denver-based subsidiary, General Sports Alliances, LLC, handles naming rights deals. A message was left for Andy Appleby, chairman and CEO of General Sports.
July 26, 2010 12:00 p.m. Updated 7/26/2010
