Want to rank well? You should update your content at least every 1.31 years. We analyzed thousands of popular keywords and found content ranking page one had the following average update frequency. In addition to keywords like "best X software" clearly showing a need for more updates, there was also a clear correlation of update frequency needed against the difficulty of that keyword. If you want to perform for a difficult term under the "best X software" umbrella, the data says you better update at least twice a year. That said, if you had to doing content marketing blindfolded, you wouldn't do terribly if you updated everything every twelve months. That's still "up to date" in most industries, and your users will acknowledge that as such. See our full data study and analysis breakdown in the comments ― we hope to update it once per year!
Siege Media
Advertising Services
San Diego, CA 13,911 followers
We help great brands scale with SEO-focused content marketing. Inc. 5000 six years running, and we're 100% remote!
About us
We help growing brands scale with SEO, content marketing and PR. We're 100% remote, have a national reach and help some of the biggest and best brands on the web. We were named to the Inc 5000 6x, as well as one of Inc's "Best Places to Work" 2x.
- Website
- https://www.siegemedia.com
External link for Siege Media
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- San Diego, CA
- Type
- Privately Held
- Founded
- 2012
- Specialties
- SEO and Content Marketing
Locations
- Primary
Get directions
624 Broadway
Suite 302
San Diego, CA 92101, US
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Get directions
1023 Springdale Rd
Austin, Texas 78721, US
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Get directions
287 Park Ave S, 8th Floor
New York, New York 10010, US
Employees at Siege Media
Updates
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Siege Media reposted this
We're hiring for two SEO leadership roles! Learn more on our careers page:
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Do you spend too much on content? Are you the only company not using AI? Contribute to our year-end content marketing trends report to find out! The survey takes less than five minutes to complete, and we're also offering a $500 Amazon gift card to a random respondent. We're excited to be partnering with B2B audience research company Wynter to bring you the findings this year as well. Engagement on this post helps visibility and the quality of the final survey data, too. Thanks for your help providing valuable insights for our industry! Fill out the survey here: https://lnkd.in/gjymUQzm