Enhanced distribution allows your blog’s public content to be included in the WordPress.com firehose.
This feature is enabled by default. If you would like to deactivate it or make sure that it is active, please visit Control Jetpack’s Features on One Page for instructions. This feature is being deprecated and removed from Jetpack starting with version 13.3 (released 3 April 2024).
The firehose is a stream of the public data (public posts, comments, etc.) that flow through WordPress.com (and Jetpack blogs that participate in Enhanced Distribution). The firehose is used by companies and people who are interested in public blog content. When these firehose users display content from your blog, they are required to link back to your blog.
Who buys Firehose content from Automattic?
We have sold our Firehose to social and data analytics companies, and we have also used some distribution partners (like Socialgist) to sell the Firehose to these types of end users.
If my content was in the Firehose, was it provided to companies who are training LLMs?
No. Neither we or our distribution partners sell the Firehose to any companies that are training LLMs or to any generative AI companies.
Could your distributors have provided my content to an LLM company, indirectly, through another downstream customer?
No. Our distributors may not sell Firehose access to anyone else that is acting as a further downstream distributor of data, who could put your content in the hands of others, without Automattic’s knowledge. If reselling Firehose content happens downstream from our distribution partners, it would be a violation of our contracts with them, and grounds for immediate termination and further legal action.
Privacy Information
Enhanced distribution is activated by default. While there are no controls for it within the primary Jetpack settings area, it can be deactivated any time by following the guide on controlling Jetpack Features.
| Data Used | |
|---|---|
| Site Owners / UsersThe content of any public post. | Site VisitorsNone. |
| Activity Tracked | |
| Site Owners / UsersNone. | Site VisitorsNone. |
| Data Synced (Read More) | |
| Site Owners / UsersWe sync a single option that identifies whether or not the feature is activated. | Site VisitorsNone. |
Jetpack 