Almost unsurprisingly, #MehdiQotbi was honored by the #FrenchPresident, this Thursday, April 11th, during a moving ceremony at the #Élysée. The President of the #NationalFoundationofMuseumsofMorocco received from #EmmanuelMacron the prestigious insignia of Grand Officer of the National Order of Merit. The Moroccan artist-painter, who has been working for more than two decades to develop the strong relations between #Morocco and #France, notably through the Franco-Moroccan Friendship Circle which he presides over, was made a Knight of the Legion of Honor by former French President #JacquesChirac in 2000, then an Officer of the Legion of Honor by his successor #NicolasSarkozy, and was elevated to the rank of Commander of the Legion of Honor in 2016 by President #FrançoisHollande. This distinction, celebrated dignifiedly in the presence notably of the French Minister of the Interior, Gérald Darmanin, the #MinisterofForeignAffairs, #StéphaneSéjourné, the President of the Institute of the Arab World (#IMA), Jack Lang, and several personalities from the world of diplomacy, culture, and the arts, bears witness to the international recognition accorded to Mehdi Qotbi for his unwavering dedication to the promotion of Moroccan art beyond borders. The French President hailed Mehdi Qotbi's crucial role as a bridge builder between Moroccan and French cultures, emphasizing his commitment to strengthening ties between the two nations. #fondationnationaledesmusees #HolaMaroc
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2ySahar Tlemsani Maghraoui Vendre des Courants d’Air a New York, Where the Answer my Friend is Blowing the Wind Vraiment du délire de Self-Gratification - le fantasme de Self-Promotion - Self-Glorification. Quel est le Return on Investment - ROI ? Quel est temps réel de l'impact sur les exportations marocaines? Quelles sont vraiment les retombées d'un tel affichage furtif et générique sans aucun message? Les écrans d’affichage dynamique sont des supports pour le Brand content, ici c'est Morocco Now qui est un slogan et non a Brand. Alors que le Brand est plutot dans l'exportation du produit, dans la Marque Made in Morocco, dans l’attractivité du Maroc en tant que Hub pour l'assemblage [Maquiladoras / Screw Drivers Factories]. Il s'agit d'exportations ayant une nomenclature diversifiée, au niveau des exigences relatives au contenu local, de l'origine des composantes et cela par rapport au produit final et sa destination extérieure. Avec une telle complexité, comment peut - on calculer le Return on Objectives (ROO), dans un espace ou Brand content est absent? « La publicité, c’est vendre des courants d’air, mais ce sont les courants d’air qui font tourner le moulin » Marcel Bleustein-Blanchet, fondateur de Publicis