Smart Insights

Merlin (and I) need your help. We want to know how you are using AI in your business. What barriers are you facing? What processes do you have in place? And do you know how your approach compares to other businesses? To find out, please take Smart Insights 2024 Future of Marketing free survey in collaboration with Technology for Marketing: https://lnkd.in/e9mmbK45 The survey is quick to complete and if you leave your email address at the end, you’ll be sent a copy of our report summarizing the findings. We are looking forward to sharing insights and developments compared to last year’s results. The more people who complete the survey, the better our data pool! So please do share with your colleagues who will find the insights useful. 📚 5 survey completers will also win a copy of Digital Marketing Excellence: Planning, Optimising and Integrating your online marketing, by Dave Chaffey and PR Smith.

How does your use of AI for marketing compare to other businesses? To find out, please take our #FutureofMarketing survey with Technology for Marketing : https://lnkd.in/ezZP3g4R Thank you and please share if you can. This year, we're asking more in-depth questions on how businesses are using #GenAI. Complete the survey to get a free copy of the report I'll write will also cover the latest #digitalmarketing trends. I'm also speaking at TFM in September - register: https://lnkd.in/eS-eD8MJ 5 survey completers will also win a copy of Digital Marketing Excellence: Planning, Optimising and Integrating your online marketing by PR Smith and I.

📣 Calling all marketers! Help us benchmark the future of the industry 👩🏫 📈 The Future of Digital Marketing Survey 2024 is live, and we're proud to collaborate once again with Smart Insights. Dave Chaffey will present the learnings live at Technology for Marketing this September. 🏆 5 survey completers will win a copy of "Digital Marketing Excellence: Planning, Optimising and Integrating your online marketing" by Dr. Dave Chaffey and PR Smith. 📔 👉 Complete the survey: https://lnkd.in/eQWriDg9

🔎 Looking for a more structured approach to planning your digital marketing strategy? We've developed 70 RACE Standard Operating Procedures to help you tap into your customer data and make sure you're operating the most efficient and effective marketing funnel possible. This week, we're showcasing 5 SOPs recommended to help you boost customer interactions ☑ Is this something your company would benefit from? Swipe through to discover our top ACT marketing recommendations, covering customer journeys, value proposition, data capture, content, and landing pages 💻 Not yet a member? Sign up today to access our free RACE SOPs guide, plus 15+ more free marketing resources including templates on strategy, planning, data-driven marketing, ChatGPT and more 👇 👉 https://lnkd.in/ewgRXWPv 👋 Are you using any of these techniques to boost your customer interactions? Let us know! Tag your colleagues to share our SOPs with them too! 🙌 Follow Smart Insights on LinkedIn for updates as we publish more RACE SOPs across: ✏ Plan 🎯 Reach 💭 Act 🏆 Convert 👍 Engage #DigitalMarketing #DigitalMarketingStrategy #DigitalMarketingPlan

🤔 Did you know Smart Insights Free Members can access 70 RACE Standard Operating Procedures designed to help review the skills and processes needed for successful digital marketing? This week we're showcasing 5 SOPs recommended to help you ✨ reach more customers ✨ Is this something your company would benefit from? Swipe through to discover our top REACH marketing recommendations across paid, owned, and earned digital/social media, search marketing, and acquisition planning... Not yet a member? Sign up today to access our free RACE SOPs guide, plus 15+ more free marketing resources including templates on strategy, planning, data-driven marketing, ChatGPT and more 👇 👉 https://lnkd.in/ewgRXWPv 👋 Are you using any of these techniques to boost your company's online presence? Let us know! Tag your colleagues to share our SOPs with them too! 🙌 Follow Smart Insights on LinkedIn for updates as we publish more RACE SOPs across: ✏ Plan 🎯 Reach 💭 Act 🏆 Convert 👍 Engage #DigitalMarketing #DigitalMarketingStrategy #DigitalMarketingPlan

Do you know what it feels like to be a customer of your brand? Consumers today have more choice than ever before about where, when, and how they connect with brands and make purchases. If we want to keep up with customer wants and needs, we need to continually assess the customer experience we offer across the customer lifecycle, to make sure we are offering the best service possible at all digital touchpoints. A successful customer experience strategy can be the difference between brand growth or being pushed out of market by competitors. But in our experience we find some businesses are still lacking a planned approach to reviewing and optimizing this crucial driver for customer acquisition and retention. Let us know how your business is managing this.. 👇

We were surprised when Dr. Dave Chaffey's poll found 77% of respondents to his LinkedIn poll are already using AI 🤖 to create marketing plans... We'll be doing a wider survey on use of AI in marketing soon, so keep your eyes peeled for that 👀 But, if you want to find out more about how to use AI for marketing strategy and planning (and how not to!) don't miss Dave's new blog: "The best Generative AI tools for writing marketing plans and strategies?" 👉 https://lnkd.in/euA6TfdF "In my latest blog, I recommend 10 plus tools to consider, looking in particular at how marketers can use AI for writing marketing plans, such as annual marketing plans or campaign plans. I'm reviewing how many marketers are using Gen AI for writing plans, and the benefits this can bring, as well as cautioning against being overly dependant on AI for planning. To be the 'devil's advocate', I will ask should we be using these tools at all?!" "The best Generative AI tools for writing marketing plans and strategies?" 👉 https://lnkd.in/euA6TfdF Swipe below for 3 Pros and Cons of using Gen AI to create your next marketing plan 🖊 #GenAI #GenerativeAI #AIForMarketing #MarketingPlan #MarketingStrategy #DigitalMarketingStrategy

Please vote to help us review the most popular Gen AI marketing/campaign planning tools 👇

🔎 Looking to improve your customers' experiences of your brand? Customer journey mapping is a visual technique that shows how your customers interact with your brand. You can use it to review how digital experiences and content influence your customers' decision-making process at every step of their journey. Following feedback from our members, we've updated our popular Customer journey mapping download pack. Previously just one standalone template, we now have 3 dedicated resources for Business Members included in this download, with extra support for onboarding presentations and contact strategy planning. 👉 https://lnkd.in/eQxu_uuv Find out how you can use your Customer journey map to create an actionable improvement plan by swiping through the 5 steps below. Or, book your personalized consultation to start building your first 90-day plan with a member of the team today! 👉 https://lnkd.in/ewgRXWPv #MarketingPlan #DigitalMarketing #CustomerJourney #CustomerExperience #CustomerJourneyMapping

5 blogs/techniques for adapting your marketing strategy for change in light of the budget/other international announcements this month, thanks Gabrielle Wright 📝