Moz

Are you starting a new career in SEO? It can be a daunting experience, especially when there's no set career path! 😅 But with some planning, you can choose your adventure in this dynamic field. Here's how: https://mz.cm/3Un60nH 🧭

Ranch-style, experience-led, perspective-driven SEO content is the future! Join my upcoming webinar with Moz that explores the nuances of why I think SEO content is struggling with a "packaging problem". How to think about Packaging your content: * instead of "how to" think about * "how I" --- * instead of "why" think about * "should you?" During the webinar we'll dive into more ways to re-package your content using my Content Frameworks including: * stages of consideration * contrarian viewpoints * expert viewpoints * experience-led content * questions / discussions and more! Details below:

This week on the MozPod: A Marketer's Guide to Scaling a Startup to £1m MRR 💶 Listen to Chima Mmeje and Rod Richmond talk about how you can use growth marketing for startup success in this new episode, available now: https://mz.cm/3UmFvyV 🎧

Just getting start in #LocalSEO and don't like meeting with clients? There are lots of reasons why these consultations can become a low point in your work week, but they're critical to account retention. Today at Moz, my best tips for running really good meetings with the people your consultancy or agency serves. Grow your career and inspire client loyalty: https://lnkd.in/dKVRcHxt

Do you dread meetings with your local SEO clients? Here's how you can start having client meetings you look forward to — and make the most of every appointment! https://mz.cm/3w7fKuj 🙌

Do you keep hearing people talk about combining your data like it’s crucial for your website? Well, they’re not wrong. 🧑💻 Here are 5 reasons why connecting all your SEO data could be the best thing you do for your site’s SEO. 📊📈 1. Prioritization: Integrating SEO data sources helps in prioritizing tasks by showing which issues or content pieces should be addressed first. This is based on various metrics like traffic and conversion data, which can guide decision-making more effectively. 2. Combined metrics: Some insights can only be obtained when multiple data sources are merged. For instance, combining data can reveal interactions between different variables that would not be apparent if these data sets were used in isolation. 3. Enhanced decision making: By having a comprehensive view of SEO data from multiple sources, marketers can make more informed decisions that are based on a holistic understanding of their SEO landscape. 4. Efficiency: Combining data sources can lead to more efficient use of time and resources. Marketers can address the most impactful areas first, based on data-driven evidence, which can lead to better allocation of effort and resources. 5. Technical SEO improvements: Combining data can help identify and resolve technical SEO issues more effectively. For example, merging crawl data with log files can help determine whether Google is effectively crawling and indexing the pages as intended. So that’s WHY you should connect all your data! Learn HOW you can do it in this week’s new episode of Whiteboard Friday, with Dominic Woodman as your host. (Link in comment.)👇🏽

Did you know that 12 million internet users have a visual impairment or low vision? 🤯 One way to reach these users is by making sure you’re using alt text on your images. Find out what alt text is, why it’s so important, and how to add it to your website’s images in this SEO Learning Center article. Read it now: https://mz.cm/3W9Ie12

Is your SEO team constantly at odds with your product team? Discover how you can help them effectively collaborate to drive mutual success in today’s blog. https://mz.cm/3W7CULE 🙌

Did you know there are different types of keywords? 🔑 Understanding the primary types of keywords can help you focus your research and incorporate them into your content — learn how with this carousel! 👇

Conferences offer so many benefits to attendees — you know that, and your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you benefits your business? 💰 Make a case they can't refuse with this free letter template: https://mz.cm/3xQjmkV