Skin Aging Handbook

Skin Aging Handbook

An Integrated Approach to Biochemistry and Product Development
Personal Care & Cosmetic Technology
2009, Pages 15-34
Skin Aging Handbook

Chapter 2 - Market Evolution of Topical Anti-aging Treatments

https://doi.org/10.1016/B978-0-8155-1584-5.50006-5 Get rights and content

Publisher Summary

This chapter focuses on the exploration of skin care preparations as a function of the changing outlook on aging. It also evaluates marketing claims and consumer perception both in the United States and globally. Prior to delving into the subject matter, a brief review explaining changes in the skin when aging, is outlined in the chapter to provide the basic understanding of the approaches needed to be taken. The cliché “What's old is new again” is a suitable anecdote for the aging population. Consumers desire skin care products that will bring new life to their skin and give them the appearance that matches their mental age and not chronological age. The shift in consumer attitude toward aging prompted skin care companies to place more emphasis on reversing the signs of extrinsic and intrinsic aging. This is the focus of “antiaging” skin care and cosmetics. Phyto extracts that decrease dark spots on the skin, peptides that communicate with the brain to the affect the skins' biological processes, or algae that protects the DNA have become more technologically advanced than that of simple emollients and collagen used in skin care products of the 1970s and 1980s. While the personal care industry offers hope in a jar it also holds the responsibility to educate the consumers to realize the limitations of antiaging products.

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