Remember when Wikipedia was a joke?
In its first decade of life, the website appeared in as many punch lines as headlines. The Office's Michael Scott called it “the best thing ever,” because “anyone in the world can write anything they want about any subject—so you know you are getting the best possible information.” Praising Wikipedia, by restating its mission, meant self-identifying as an idiot.
That was in 2007. Today, Wikipedia is the eighth-most-visited site in the world. The English-language version recently surpassed 6 million articles and 3.5 billion words; edits materialize at a rate of 1.8 per second. But perhaps more remarkable than Wikipedia's success is how little its reputation has changed. It was criticized as it rose, and now makes its final ascent to … muted criticism. To confess that you've just repeated a fact you learned on Wikipedia is still to admit something mildly shameful. It's as though all those questions that used to pepper think pieces in the mid-2000s—Will it work? Can it be trusted? Is it better than Encyclopedia Britannica?—are still rhetorical, when they have already been answered, time and again, in the affirmative.
Of course, muted criticism is far better than what the other giants at the top of the internet are getting these days. Pick any inflection point you like from the past several years—the Trump election, Brexit, any one of a number of data breaches, alt-right feeding frenzies, or standoffish statements to Congress—and you'll see the malign hand of platform monopolies. Not too long ago, techno-utopianism was the ambient vibe of the elite ideas industry; now it has become the ethos that dare not speak its name. Hardly anyone can talk abstractly about freedom and connection and collaboration, the blithe watchwords of the mid-2000s, without making a mental list of the internet's more concrete negative externalities.
Yet in an era when Silicon Valley's promises look less gilded than before, Wikipedia shines by comparison. It is the only not-for-profit site in the top 10, and one of only a handful in the top 100. It does not plaster itself with advertising, intrude on privacy, or provide a breeding ground for neo-Nazi trolling. Like Instagram, Twitter, and Facebook, it broadcasts user-generated content. Unlike them, it makes its product de-personified, collaborative, and for the general good. More than an encyclopedia, Wikipedia has become a community, a library, a constitution, an experiment, a political manifesto—the closest thing there is to an online public square. It is one of the few remaining places that retains the faintly utopian glow of the early World Wide Web. A free encyclopedia encompassing the whole of human knowledge, written almost entirely by unpaid volunteers: Can you believe that was the one that worked?
Wikipedia is not perfect. The problems that it does have—and there are plenty of them—are discussed in great detail on Wikipedia itself, often in dedicated forums for self-critique with titles like “Why Wikipedia is not so great.” One contributor observes that “many of the articles are of poor quality.” Another worries that “consensus on Wikipedia may be a problematic form of knowledge production.” A third notes that “someone can just come and edit this very page and put in ‘pens are for cats only.’” Like the rest of the tech world, the site suffers from a gender imbalance; by recent estimates, 90 percent of its volunteer editors are men. Women and nonbinary contributors report frequent harassment from their fellow Wikipedians—trolling, doxing, hacking, death threats. The site's parent organization has repeatedly owned up to the situation and taken halting steps to redress it; several years ago, it allocated hundreds of thousands of dollars to a “community health initiative.” But in a way, the means to fix Wikipedia's shortcomings, in terms of both culture and coverage, are already in place: Witness the rise of feminist edit-athons.
The site's innovations have always been cultural rather than computational. It was created using existing technology. This remains the single most underestimated and misunderstood aspect of the project: its emotional architecture. Wikipedia is built on the personal interests and idiosyncrasies of its contributors; in fact, without getting gooey, you could even say it is built on love. Editors' passions can drive the site deep into inconsequential territory—exhaustive detailing of dozens of different kinds of embroidery software, lists dedicated to bespectacled baseball players, a brief but moving biographical sketch of Khanzir, the only pig in Afghanistan. No knowledge is truly useless, but at its best, Wikipedia weds this ranging interest to the kind of pertinence where Larry David's “Pretty, pretty good!” is given as an example of rhetorical epizeuxis. At these moments, it can feel like one of the few parts of the internet that is improving.