There wasn't a wardrobe malfunction at the Super Bowl halftime show on NBC, but there was a naughty action by one of the performers ... and it wasn't Madonna.
M.I.A., who joined Madonna on stage in Lucas Oil Stadium to help sing Give Me All Your Luvin, ' appeared to flip the middle finger to the camera as the song came to a dirty word, which she stopped short of saying.
HALFTIME: Sizing up the show
After the game, NBC and the NFL apologized for the "inappropriate" behavior.
NBC was apparently late on its delay and allowed the act to be broadcast -- at least in some areas.
Some followers of @USATODAYSports on Twitter reported, however, that their screens went blank for a few seconds at that point in the show.
Reid Cherner has been with USA TODAY since 1982 and written Game On! since March 2008.
He has covered everything from high schools to horse racing to the college and the pros. The only thing he likes more than his own voice is the sound of readers telling him when he's right and wrong.
Michael Hiestand has covered sports media and marketing for USA TODAY, tackling the sports biz ranging from what's behind mega-events such as the Olympics and Super Bowl to the sometimes-hidden numbers behind the sports world's bottom line.