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Madonna's Super Bowl Halftime Show Edges Out the Game

Mon Feb 6, 2012 6:09pm EST

Madonna might not have been the most obvious choice to perform at the Super Bowl halftime show, but she turned out to be a wise choice.

Also read: Super Bowl Most-Watched U.S. Show Ever; 'Voice' Scores Big

According to numbers released by NBC Sports on Monday, Madonna's performance was the most-watched Super Bowl halftime show featuring entertainment on record -- and actually edged out the game's averages in both ratings and total viewers.

Also read: NBC Apologizes for M.I.A. Giving the Finger at Halftime

Madonna's halftime performance, airing from 8 to 8:30 p.m. ET, was watched by 114 million viewers, and scored a 47.4 household rating, narrowly beating out the overall averages for the game, which averaged 111.3 million total viewers and a 47.0 household rating.

In the advertiser-coveted adults 18-49 demographic, the singer's mid-game spectacular also squeaked out a victory, grabbing a 41.5 rating, versus the game average of 40.5.

Of course, those were averages, and at times the game handily surpassed the average -- with viewership increasing throughout the night, the game peaked at the end from 9:30 to 9:58 ET, a half-hour that scored a 50.7 household rating/72 share, and 117.7 million total viewers.

Even so, there's no denying that Madonna's performance scored a solid hit, besting last year's performance by the Black Eyed Peas by 6 percent in the ratings and by nearly four million viewers. (It performed even better when compared to NBC's last Super Bowl halftime show, besting Bruce Springsteen's performance by 18.3 million total viewers.)

On the social media front, Madonna's halftime performance fared well too -- the show created the second-highest peak in tweets per second for last night's broadcast, generating 10,245 tweets per second at one point in the performance. (The highest Twitter peak came at the end of the game, with 12,233 tweets per second.)

Maybe M.I.A. wasn't really flipping the bird during the performance, but telling the audience, "We're number one"?

Related Articles:  NBC Apologizes for M.I.A. Giving the Finger at Halftime (Updated) Super Bowl Most-Watched U.S. Show Ever; 'Voice' Scores Big (Update) Madonna to Joe Francis: Nyah, Nyah, I Wasn't Performing 'Girls Gone Wild' at the Super Bowl Anyway!

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Comments (2)

Hey Madonna…Great job. You came through and you did it right.

Feb 06, 2012 5:51pm EST  --  Report as abuse
web2mon wrote:

MIA may be reviled in the U.S. but, now she has reached ICON status in the UK. That’s the way it is today, think about it, she made herself and we helped! Isn’t America a wonderful country. Muck up move up. How far can this rubber band be stretched?

Feb 06, 2012 7:43pm EST  --  Report as abuse
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