Nintendo to launch mobile app Miitomo, My Nintendo rewards program in March

Nintendo plans to launch its new rewards program, My Nintendo, and its first mobile app, Miitomo, for Android and iOS in March, according to an investor presentation from Nintendo of Japan.

My Nintendo is the company's replacement for the shuttered Club Nintendo program. My Nintendo will launch globally this March in 39 countries throughout North America, Europe, Japan, Russia, South Africa, Australia and New Zealand. The service will reward members with two types of points: platinum points and gold points.

Platinum points can be earned by logging into Nintendo's eShop, playing games and visiting Nintendo's websites. Those points can be spent on digital goods, like wallpapers and themes for Nintendo 3DS. Nintendo described platinum points as being used mainly "for fun."

Gold points can be earned by purchasing content from the eShop. They can be used for discounts on games and software, Nintendo said.

Miitomo, the Mii-powered social communication app that Nintendo unveiled in October, will launch mid-March in Japan. Nintendo expects to roll out Miitomo to other territories in March as well, supporting eight languages — English, Dutch, French, German, Italian, Japanese, Spanish and Russian — in 16 territories throughout North America, Western Europe, Japan, Russia, Australia and New Zealand. Nintendo said it will be accepting "pre-registration" for Miitomo starting on Feb. 17.