Rebranded Football League changing its name to English Football League as EFL unveils new logo

New name will be shortened to the EFL, in much the same way the Premier League is known internationally as the EPL

Rebranded Football League changing its name to English Football League as EFL unveils new logo
New look: Football League has unveiled only the fourth new logo in its 127-year history

The Football League is changing its name to the English Football League following a two-month rebranding exercise.

But it has decided against renaming its three divisions after electing to retain the titles Championship, League One and League Two.

The league also unveiled what is only the fourth new logo in its 127-year history, which is in the shape of a football made up of three swathes of 24 smaller balls, representing each division and its 72 clubs.

Coming into use at the end of the season, its new name will be shortened to the EFL, in much the same way the Premier League is known internationally as the EPL.

Football League chief executive Shaun Harvey said: “In an increasingly-challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognisable to a broader audience of potential fans, viewers and commercial partners.”

He added of the three divisions – the names of which came into use 11 years ago after the Football League abolished the titles First, Second and Third Division: “The Championship, League One and League Two divisional titles have proven popular with fans since their introduction in 2004 and have since been used by leagues in other countries and in other sports. It is therefore our intention to incorporate them into the new EFL brand.”