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Apr 12, 2001
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AppleCare+ for Apple Watch Series 4 models is priced at $79, $30 more than AppleCare+ cost for the Apple Watch Series 3 models.

The new AppleCare+ pricing for the Apple Watch Series 4 models is listed on purchase pages and on Apple's AppleCare+ product page. Customers purchasing AppleCare+ for a new Apple Watch can pay the $79 up front or pay a fee of $3.99 per month for 24 months.

apple-watch-series-4-collections-4-800x443.jpg

AppleCare+ for Apple Watch Series 3 models is priced at $49 up front or $2.49 per month for 24 months.

It's not clear why Apple has increased the price of AppleCare+ for the Apple Watch Series 4 by $30, but these models do include larger displays and new electrical sensors to enable ECG functionality.

The $79 price point applies to both aluminum and stainless steel Apple Watch Series 4 models with LTE + GPS connectivity and GPS connectivity alone.

AppleCare+ for Apple Watch Series 4 extends warranty coverage up to two years from the date of purchase and it adds coverage for two incidents of accidental damage, each subject to a $69 service fee.

For Hermès Apple Watch Series 4 models, Apple is continuing to charge $99 for AppleCare+.

Article Link: AppleCare+ for Apple Watch Series 4 Costs $79, Up From $49 for Series 3
 

OldSchoolMacGuy

Suspended
Jul 10, 2008
4,197
9,050
It's a free market, and you're not forced to buy it.

So silly how many people don't understand this. Apple isn't even under any requirement to offer any kind of insurance plan.

If you don't like it, don't buy it. There are numerous other companies that sell electronics insurance. Buy that garbage protection plan from Best Buy and see how much of a nightmare you go through if you ever need to use it.
 

philipmv

macrumors member
Oct 23, 2014
32
53
“We want to serve everyone. We understand that there is a wide range of what customers are looking for and a wide range of prices that people will pay.” Except for AppleCare+ for Series 4. We just want you to pay the highest price possible over last year’s price.
 

democracyrules

Suspended
Nov 18, 2016
997
609
I smell greed.
No. In business world, it is a business strategy to improve profitability. As a lawyer, you should know about business law and not judge quickly before reviewing all facts, a real financial and non financial facts, not “fake” facts.
 

MrGuder

macrumors 68040
Nov 30, 2012
3,026
2,012
I’m guessing the clown nose red did not fair too well or Apple would not have changed the button. The button actually looks better without the clown nose.
 
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69Mustang

macrumors 604
Jan 7, 2014
7,895
15,044
In between a rock and a hard place
It's not clear why Apple has increased the price of AppleCare+ for the Apple Watch Series 4 by $30
Why yes, it is clear. Greed. It's a profit play, plain and simple. All extended warranties are profit plays based on the assumption that more people will pay into the pool than they take out. Apple has conditioned a certain portion of their customers to "just accept it" when it comes to pricing.

E-Suite: We make a killing on applecare for the apple watch at $49.
Accounting wonk: We just intro'd new hardware. We can make an even greater killing at $79.
E-Suite (taps finger on chin): Run it. They'll pay.
<snaps fingers>
E-Suite: Hey while we're at it, jack up the price on the battery replacements. With the new products coming out, they won't even notice. Even if they do, they're still going to pay it anyway.

- conversation overheard at the donut in Cupertino
 
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Corsig

macrumors 6502a
Jul 12, 2008
660
1,828
It’s literally the price you pay for more advanced mechanics and technology inside the watch. Simply don’t buy it if you don’t want it.

I have to image $40/year for 2 years is worth protecting a $500 investment. However I can’t speak for everyone.
 

vvs14

macrumors 6502
Sep 16, 2012
258
799
NY
It's a free market, and you're not forced to buy it.
He did not say anyone is forcing him either. Just his observation. Which is true. And great for Apple if it works. Since that is the whole point of running a business. More profit.
 

dannyyankou

macrumors G5
Mar 2, 2012
13,020
28,008
Westchester, NY
He did not say anyone is forcing him either. Just his observation. Which is true. And great for Apple if it works. Since that is the whole point of running a business. More profit.
He said Apple are thieves. You can say they’re greedy, but calling them thieves is pushing it.
 
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