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Apple Buys DataTiger, a UK Digital Marketing Startup

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Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg. The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."

DataTiger's website is blank, but a LinkedIn page for the company says that it offers a set of tools that enable customers to build marketing software that "puts data to work."

datatiger-800x487.jpg
Using DataTiger is the fastest and easiest way to increase retention & monetisation. With our platform you can individually optimize the marketing flows for your customers in real-time across all channels.

DataTiger can be used as an online tool, importing your data and set up user flows in minutes, with all of your data living in the cloud - or it can be fully customized in-house, building your own marketing solution via our APIs + open-source front-end components.
Click to expand...
Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.

Apple appears to have made the purchase in December, and based on a regulatory filing discovered by Bloomberg, now controls Operatedata, DataTiger's legal name. A spokesperson has yet to confirm the acquisition, however.

Article Link: Apple Buys DataTiger, a UK Digital Marketing Startup
 
Article Link
https://www.macrumors.com/2019/02/14/apple-acquires-datatiger/
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AngerDanger

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MacRumors said:
Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg. The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."
Click to expand...

Huh, sounds interesting. I wonder what this could mean—

MacRumors said:
Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.
Click to expand...

Oh, for ****'s sake.
 
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Cosmosent

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Sounds like AAPL may be "Exploring" getting into Facebook's, Google's, & Amazon's game !

If for example, AAPL we're to REVERT BACK to reasonable prices for their iPhone product line, then they could make up for that with Ads, their own Ads.

Taking that one step further, AAPL could offer a flagship iPhone "w/ Ads" for $499 USD, as an Option.

Call it a New Tier, an AAPL Ad-supported Tier.

There is Risk of Backlash, however.
 
jeremiah256

jeremiah256

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AngerDanger said:
Huh, sounds interesting. I wonder what this could mean—



Oh, for ****'s sake.
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I know it looks bad, and it's something we definitely need to keep our eyes on, but as long as the data that Apple has on us is kept in house and used only by Apple, I have no real issues with it. Like it or not, tailored interactions with digital assistants are the future and Apple can't be left too far behind.
 
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69Mustang

69Mustang

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In between a rock and a hard place
"Using DataTiger is the fastest and easiest way to increase retention & monetisation. With our platform you can individually optimize the marketing flows for your customers in real-time across all channels.

DataTiger can be used as an online tool, importing your data and set up user flows in minutes, with all of your data living in the cloud - or it can be fully customized in-house, building your own marketing solution via our APIs + open-source front-end components." - DataTiger

tl;dr targeted advertising;)
[doublepost=1550184713][/doublepost]
AngerDanger said:
Huh, sounds interesting. I wonder what this could mean—



Oh, for ****'s sake.
Click to expand...
100% guarantee someone is going to attempt to make this seem okay... cuz Apple. :rolleyes:
 
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0388631

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-Garry- said:
“you can individually optimize the marketing flows for your customers in real-time across all channels.“

I wish everybody who writes crap like this would contract a disease that causes them to feel like they’ve been punched in the face.
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It's a fancy way of saying they built a tool that listens to digital text conversations online (and uses some form of ML) about their clients and their clients' competitors and provide services to their clients to maximize cash flow by using quality advertising methods that guarantee a better RoI.

It would have been wiser for Apple to buy Simply Measured.
 
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Intellectua1

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I've always said Apple cannot compete in the AI/Assistant space without user data, it's the reason they are being smoked in those categories now. It'll be interesting to see how Apple & Tiger handle user data though. Interesting news to say the least. Apple running around playing the Privacy Knights is really kicking them in the pants. Data is the future!
 
PickUrPoison

PickUrPoison

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Intellectua1 said:
I've always said Apple cannot compete in the AI/Assistant space without user data, it's the reason they are being smoked in those categories now. It'll be interesting to see how Apple & Tiger handle user data though. Interesting news to say the least. Apple running around playing the Privacy Knights is really kicking them in the pants. Data is the future!
Click to expand...
According the Apple it’s not true that their privacy policy hinders Siri functionality:

Apple Explains How It’s Making Siri Smart Without Endangering User Privacy

https://www.fastcompany.com/4044305...g-siri-smart-without-endangering-user-privacy


But DataTiger apparently helps with increasing the relevance of marketing efforts including ads. Maybe it optimized marketing flows on the online store, or helps them personalize that trade-in offer for the XR, who knows... but from the description provided it doesn’t appear to have anything to do with Siri.
 
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irrg

irrg

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Lots of negativity.

I know iAds failed, but what if Apple's trying to create a marketing platform that doesn't do privacy-averse **** to prove that it can be done?
 
ryanwarsaw

ryanwarsaw

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JohnnieBBadde said:
Since Tim said that Apple would not monetize customers' data I'm positive that Apple only acquired that company to keep its technology out of the hands of other tech giants that don't operate solely for the benefit of humanity like Apple does.
Click to expand...

This actually made me laugh for real. :) well played.
 
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FyerFyer

FyerFyer

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JohnnieBBadde said:
Since Tim said that Apple would not monetize customers' data I'm positive that Apple only acquired that company to keep its technology out of the hands of other tech giants that don't operate solely for the benefit of humanity like Apple does.
Click to expand...

Please tell me you’re being sarcastic. Tim seems polite but he’s not that nice.
 
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