Netflix Plans to Charge $7 to $9 for Ad-Supported Plan

[MacRumors]

Netflix is planning to charge between $7 and $9 for its upcoming ad-supported tier, according to a new report from Bloomberg. Netflix's current lowest-priced plan is $9.99 per month in the United States, with the plan offering 480p streaming.

Netflix also has a $15.49 per month plan for 1080p streaming, and a $19.99 per month plan for 4K streaming. The lower-cost ad-supported tier is aimed at those who don't mind ads and who do not want to pay $9.99+ for a standard Netflix subscription.

Ads will be shown before and during TV shows and movies, and Netflix plans to sell approximately four minutes of advertising per hour, which will be shorter than the 10 to 20 minutes of commercials per hour shown by cable companies. Customers will not be able to skip ads or access playback controls while ads are playing, but Netflix does want to limit ad targeting and make sure ads are not too repetitive.

The ad-supported tier will have more restrictions than more expensive tiers, and Netflix does not plan to allow customers subscribed to the plan to download TV shows and movies for offline viewing.

Netflix has turned to ads because it has not been able to maintain subscriber count. The company lost subscribers for the first time in 10 years in the first quarter of 2022, and blamed "a large number of households sharing accounts" and "competition."

Netflix is aiming to introduce the more affordable plan in limited markets before the end of the year, but a full rollout may not happen until 2023.

Article Link: Netflix Plans to Charge $7 to $9 for Ad-Supported Plan

 

[max2]

Failure at launch.

 

[GizmoDVD]

Failure at launch.

After a year, it'll be the #1 plan. Other streamers either offer ad-lite for a lower price rom the start, or added them later.

You think its silly, but its not for many other people.

 

[nburwell]

So theoretically $8.99 for ads and $1 more for no ads? Doesn't make much sense. They'd be smart to start at $6.99, but it doesn't seem like Netflix execs are that.

 

[StellarVixen]

The money tap is drying out, everyone is looking to squeeze the last drop from the market by any means possible.

Really a sight to behold

 

[HiVolt]

To only offer it in 480p is laughable.

 

[Unity451]

Between $7 and $9? I'm going to guess they're going with $7.99. 🧐

 

[Chaos215bar2]

After a year, it'll be the #1 plan. Other streamers either offer ad-lite for a lower price rom the start, or added them later.

You think its silly, but its not for many other people.

It's incredible how little so many people value their own time and attention, that anyone would even consider paying around $8 to watch ads when they could spend just a few dollars more per month to skip them.

 

[jonproject]

“I’m cancelling if there is ads!”

- People who still don’t get that this is a new tier and ads won’t apply to them

 

[desslr]

So basically they aren’t disrupters any more …

 

[TheYayAreaLiving 🎗️]

Overall, Netflix makes no sense. I hate ads. Netflix will continue to lose subscribers because of this.

The fact it’s 2022, and Netflix is offering 480p streaming is beyond embarrassing. No shame!

 

[easy4lif]

I’m only going to stay till stranger things and umbrella academy ends, then I’m out!

 

[GizmoDVD]

It's incredible how little so many people value their own time and attention, that anyone would even consider paying around $8 to watch ads when they could spend just a few dollars more per month to skip them.

See Hulu.

See just about every other streaming service.... I never get the appeal, personally.

 

[kiranmk2]

It's clear to me that Netflix is in trouble. Content is king when there are multiple streaming services and Netflix is loosing their most popular content back to the original US networks (The US Office and Friends were the most watched series on Netflix). I doubt any streaming service is goign to be as popular as Netflix was back in the day just because noone will have all the content people want and people won't want to subscribe to every service. Ad-supported tiers may help, but I am very interested to see what services do when they no longer get the subscriber numbers they are hoping for. The only services I think will do well are Prime as so many people use Prime for other Amazon perks and Disney because surely that has the most desired content (Disney/Pixar for kids, Star Wars and Marvell for comic/fantasy fans, all the ABC and Fox/Touchstone content).

 

[Corsig]

Might be the outlier but I think Netflix is still a good deal for the amount of content.

 

[kiranmk2]

I’m only going to stay till stranger things and umbrella academy ends, then I’m out!

Since Netflix lets you subscribe by the month, why not cancel and pick it back up when new series of these shows drop?

 

[Villarrealadrian]

Yes I’ve seen this before and then after a year they update their terms and conditions and after that they change the price 3 USD more expensive

 

[Corsig]

I’m only going to stay till stranger things and umbrella academy ends, then I’m out!

So you’re going to wait one and a half years to protest?

 

[Benlurks1010]

Too expensive for ads. Wayyyyy too expensive for ads and 480p, oughta be paying people to watch that in 2022

 

[Apple$]

I was hoping Netflix would be sensible and price the ad tier at $$4.99-5.99 MAX..... However, I feel over $7 is too much!

 

[q64ceo]

I was hoping Netflix would be sensible and price the ad tier at $$4.99-5.99 MAX..... However, I feel over $7 is too much!

Netflix is the #1 premium streamer in the world. They'll charge $7 and you'll like it. Like how you pay excessive amounts for your iPhone.

 

[dannyyankou]

Charging only $1 less with ads is not a good way to get people to sign up.

 

[TheDailyApple]

I’ve always felt it insulting to content creators to limit resolution based on plan. Imagine the people who spend weeks mastering Netflix original shows and movies in 4k knowing that the majority of people will only ever see it in 480p since the cheapest plans are the most popular. Ditto for ads. If I was an actor/director/fx artist/etc. I’d hate for my project to be on Netflix (vs the streamers who don’t limit resolution).

This kind of content treatment only strengthens the theater exclusive release argument. (And I’d much rather watch in the comfort of my home on my superior system.)

 

[danny1305]

The money tap is drying out, everyone is looking to squeeze the last drop from the market by any means possible.

Really a sight to behold

I don’t think you understand the purpose of this. Like at all

 

[Apple_Robert]

I don't pay for ads and "I ain't payin' 50 cents for no coke."