The successors to the iPhone XS and XS Max will be known as the iPhone 11 Pro and 11 Pro Max, and as expected, both sizes come with triple-lens rear cameras for improved photo and video capabilities.

The devices are available in four colors including a new Midnight Green, and they come with a more durable textured matte glass back and improved water resistance. An improved Super Retina XDR display and A13 Bionic chip drive performance gains, while the new iPhones also get four to five additional hours of battery life compared to their predecessors.

The iPhone 11 Pro and 11 Pro Max will be available for pre-order this Friday, September 13 at 5:00 a.m. Pacific Time, and will officially launch on Friday, September 20.
 

Apple's lowest-cost new iPhone is the iPhone 11, the successor to last year's iPhone XR. The iPhone 11 includes a number of upgrades such as a dual-lens rear camera, six new colors, an A13 Bionic chip, and Dolby Atmos sound.

Camera upgrades include a dual-lens rear camera with 12-megapixel wide-angle and 12-megapixel ultra-wide lenses, a Night Mode for capturing ultra low-light photos, and Smart HDR.

The iPhone 11 starts at $699, which is $50 less than the iPhone XR, with pre-orders kicking off at 5:00 a.m. Pacific Time on Friday, September 13 ahead of availability on Friday, September 20.
 

The Apple Watch Series 5 comes with new titanium and ceramic case options as rumored, but one big change remained a surprise until it was announced: an always-on display.

Other improvements include a built-in compass and an updated Maps app for improved navigation, as well as support for international emergency calls on cellular models. The new Apple Watch Studio also lets you customize your watch with whichever casing and band combination you prefer.

Apple Watch Series 5 is available for pre-order now ahead of a September 20 launch, starting at $399 for GPS models and $499 for cellular models. Apple Watch Series 3 models also remain available starting at just $199.
 

In line with last-minute rumors, Apple today revealed a new 7th-generation iPad, bringing updated specs including a larger 10.2-inch display, an A10 Fusion chip, and a Smart Connector for attaching a Smart Keyboard.

The new iPad is priced starting at $329 ($299 for education customers) with pre-orders already live ahead of a September 30 launch date.
 

Ahead of the launch of the iPhone 11 and 11 Pro on September 20, Apple today announced that it will be releasing iOS 13 on Thursday, September 19. iPad support will not be included, however, with Apple quickly following iOS 13 with an iOS 13.1 and iPadOS 13.1 release on September 30.

For Apple Watch owners, watchOS 6 will be launching for Series 3 and newer on September 19, with Series 1 and Series 2 following later in the fall. As for macOS Catalina, Apple says it will be launching in October.

Apple's upcoming subscription services also received launch dates, with Apple Arcade launching September 19 for $4.99/month for the whole family, with a one-month free trial. Apple TV+ will launch on November 1, also priced at $4.99/month with a seven-day free trial. Users will, however, receive a free year of Apple TV+ with the purchase of a new iPhone, iPad, Mac, iPod touch, or Apple TV.