Apple Names Third Retail Chief in Seven Years for Post-iPhone Era
- Ahrendts overhauled stores, but some customers complained
- New retail head O’Brien to have dual role by still running HR
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Apple Inc. named its third retail chief in seven years, seeking to shake up store operations while casting about for the next big hit as the iPhone era wanes.
On Tuesday, Apple said company veteran Deirdre O’Brien will replace Angela Ahrendts, who served in the role for about five years. O’Brien is the first insider tapped to run the Apple division since Ron Johnson opened the first Apple store in 2001 and left a decade later.