Welcome to the InfoSci Platform
Interplay of Attitude, Satisfaction and Purchase Intentions: A Study of Indian Youth in Online Shopping

Interplay of Attitude, Satisfaction and Purchase Intentions: A Study of Indian Youth in Online Shopping

Rajeev Kumar Malik, Priyanka, Sujit Kumar Dubey
Copyright: © 2016 |Pages: 15
ISBN13: 9781522503323|ISBN10: 1522503323|EISBN13: 9781522503330
DOI: 10.4018/978-1-5225-0332-3.ch015
Cite Chapter Cite Chapter

MLA

Malik, Rajeev Kumar, et al. "Interplay of Attitude, Satisfaction and Purchase Intentions: A Study of Indian Youth in Online Shopping." Managing Public Relations and Brand Image through Social Media, edited by Anurag Singh and Punita Duhan, IGI Global, 2016, pp. 281-295. https://doi.org/10.4018/978-1-5225-0332-3.ch015

APA

Malik, R. K., Priyanka, & Dubey, S. K. (2016). Interplay of Attitude, Satisfaction and Purchase Intentions: A Study of Indian Youth in Online Shopping. In A. Singh & P. Duhan (Eds.), Managing Public Relations and Brand Image through Social Media (pp. 281-295). IGI Global. https://doi.org/10.4018/978-1-5225-0332-3.ch015

Chicago

Malik, Rajeev Kumar, Priyanka, and Sujit Kumar Dubey. "Interplay of Attitude, Satisfaction and Purchase Intentions: A Study of Indian Youth in Online Shopping." In Managing Public Relations and Brand Image through Social Media, edited by Anurag Singh and Punita Duhan, 281-295. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0332-3.ch015

Export Reference

Mendeley
Favorite

Abstract

On one hand entry of e-commerce is bringing a new dimension to competitive landscape, and on the other the customers are becoming more aware and are willing to exercise their choice more than ever before. Increased influence of social media among youth provide the opportunity for retailers to engage with customers in newer forms and to extend their relationship with the customers. All these things provided the motivation for researchers to undertake this endeavor to understand and examine the attitudes of youth towards Online Shopping. Efforts were made to understand the relationship between Attitudes towards Online Shopping, Satisfaction and Future Intentions to Shop Online. Satisfaction of online shoppers worked as a partial mediator between Attitude towards Online Shopping and purchase intentions.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.