Magazine
Sharmeen Obaid-Chinoy, CEO, SOC Films, speaks to Aurora about empowering the women of Pakistan and the passion that drives her career as a filmmaker.
Marketing
Lessons brands could learn from Coke Studio.
The Dawn Of Advertising (1947-2017)
Why haven't brands leveraged cricket better to their advantage?
People
A tribute to Masood Hamid [1960-2015]
Magazine
The last 25 years have seen a radical transformation of Pakistan’s media. Nasir Jamal traces the evolution.
Trends
Fauzia Kerai Khan reviews Elon Musk by Walter Isaacson.
Blogs
How are clothing brands faring during the run-up to Eid?
Magazine
To succeed, young Pakistani creatives need to learn how to go beyond thinking with their head brains only, argues Adnan Syed.