The Help
An aspiring author during the civil rights movement of the 1960s decides to write a book detailing the African American maids' point of view on the white families for which they work, and the hardships they go through on a daily basis.
DistributorWalt Disney Studios Motion Pictures
See full company information
See full company information
Opening$26,044,590
2,534 theaters
2,534 theaters
Budget$25,000,000
Release DateAug 10, 2011 - Mar 8, 2012
MPAAPG-13
Running Time2 hr 26 min
GenresDrama
In Release510 days/72 weeks
Widest Release3,014 theaters
IMDbPro See more details at IMDbPro
| Date | DOW | Rank | Daily | %± YD | %± LW | Theaters | Avg | To Date | Day |
|---|---|---|---|---|---|---|---|---|---|
| Aug 10 | Wednesday | 1 | $5,539,917 | - | - | 2,511 | $2,206 | $5,539,917 | 1 |
| Aug 11 | Thursday | 1 | $4,333,909 | -21.8% | - | 2,511 | $1,725 | $9,873,826 | 2 |
| Aug 12 | Friday | 2 | $7,644,608 | +76.4% | - | 2,534 | $3,016 | $17,518,434 | 3 |
| Aug 13 | Saturday | 2 | $9,996,887 | +30.8% | - | 2,534 | $3,945 | $27,515,321 | 4 |
| Aug 14 | Sunday | 2 | $8,403,095 | -15.9% | - | 2,534 | $3,316 | $35,918,416 | 5 |
| Aug 15 | Monday | 1 | $3,891,426 | -53.7% | - | 2,534 | $1,535 | $39,809,842 | 6 |
| Aug 16 | Tuesday | 1 | $4,378,810 | +12.5% | - | 2,534 | $1,728 | $44,188,652 | 7 |
| Aug 17 | Wednesday | 1 | $3,564,041 | -18.6% | -35.7% | 2,534 | $1,406 | $47,752,693 | 8 |
| Aug 18 | Thursday | 1 | $3,569,477 | +0.2% | -17.6% | 2,534 | $1,408 | $51,322,170 | 9 |
| Aug 19 | Friday | 1 | $5,838,542 | +63.6% | -23.6% | 2,690 | $2,170 | $57,160,712 | 10 |
| Aug 20 | Saturday | 1 | $8,099,476 | +38.7% | -19% | 2,690 | $3,010 | $65,260,188 | 11 |
| Aug 21 | Sunday | 1 | $6,080,641 | -24.9% | -27.6% | 2,690 | $2,260 | $71,340,829 | 12 |
| Aug 22 | Monday | 1 | $2,606,233 | -57.1% | -33% | 2,690 | $968 | $73,947,062 | 13 |
| Aug 23 | Tuesday | 1 | $3,073,232 | +17.9% | -29.8% | 2,690 | $1,142 | $77,020,294 | 14 |
| Aug 24 | Wednesday | 1 | $2,636,642 | -14.2% | -26% | 2,690 | $980 | $79,656,936 | 15 |
| Aug 25 | Thursday | 1 | $2,640,369 | +0.1% | -26% | 2,690 | $981 | $82,297,305 | 16 |
| Aug 26 | Friday | 1 | $4,402,344 | +66.7% | -24.6% | 2,778 | $1,584 | $86,699,649 | 17 |
| Aug 27 | Saturday | 1 | $5,882,006 | +33.6% | -27.4% | 2,778 | $2,117 | $92,581,655 | 18 |
| Aug 28 | Sunday | 1 | $4,251,768 | -27.7% | -30.1% | 2,778 | $1,530 | $96,833,423 | 19 |
| Aug 29 | Monday | 1 | $1,806,855 | -57.5% | -30.7% | 2,778 | $650 | $98,640,278 | 20 |
| Aug 30 | Tuesday | 1 | $2,162,591 | +19.7% | -29.6% | 2,778 | $778 | $100,802,869 | 21 |
| Aug 31 | Wednesday | 1 | $1,802,985 | -16.6% | -31.6% | 2,778 | $649 | $102,605,854 | 22 |
| Sep 1 | Thursday | 1 | $1,784,699 | -1% | -32.4% | 2,778 | $642 | $104,390,553 | 23 |
| Sep 2 | Friday | 1 | $3,631,457 | +103.5% | -17.5% | 2,843 | $1,277 | $108,022,010 | 24 |
| Sep 3 | Saturday | 1 | $5,364,078 | +47.7% | -8.8% | 2,843 | $1,886 | $113,386,088 | 25 |
| Sep 4 | Sunday | 1 | $5,599,088 | +4.4% | +31.7% | 2,843 | $1,969 | $118,985,176 | 26 |
| Sep 5
Labor Day
|
Monday | 1 | $5,286,948 | -5.6% | +192.6% | 2,843 | $1,859 | $124,272,124 | 27 |
| Sep 6 | Tuesday | 1 | $1,484,070 | -71.9% | -31.4% | 2,843 | $522 | $125,756,194 | 28 |
| Sep 7 | Wednesday | 1 | $1,341,384 | -9.6% | -25.6% | 2,843 | $471 | $127,097,578 | 29 |
| Sep 8 | Thursday | 1 | $1,304,080 | -2.8% | -26.9% | 2,843 | $458 | $128,401,658 | 30 |
| Sep 9 | Friday | 2 | $2,675,273 | +105.1% | -26.3% | 2,935 | $911 | $131,076,931 | 31 |
| Sep 10 | Saturday | 2 | $3,925,548 | +46.7% | -26.8% | 2,935 | $1,337 | $135,002,479 | 32 |
| Sep 11 | Sunday | 2 | $2,325,321 | -40.8% | -58.5% | 2,935 | $792 | $137,327,800 | 33 |
| Sep 12 | Monday | 2 | $751,822 | -67.7% | -85.8% | 2,935 | $256 | $138,079,622 | 34 |
| Sep 13 | Tuesday | 2 | $1,020,582 | +35.7% | -31.2% | 2,935 | $347 | $139,100,204 | 35 |
| Sep 14 | Wednesday | 2 | $878,307 | -13.9% | -34.5% | 2,935 | $299 | $139,978,511 | 36 |
| Sep 15 | Thursday | 2 | $948,243 | +8% | -27.3% | 2,935 | $323 | $140,926,754 | 37 |
| Sep 16 | Friday | 5 | $1,940,456 | +104.6% | -27.5% | 3,014 | $643 | $142,867,210 | 38 |
| Sep 17 | Saturday | 4 | $2,837,950 | +46.3% | -27.7% | 3,014 | $941 | $145,705,160 | 39 |
| Sep 18 | Sunday | 4 | $1,734,633 | -38.9% | -25.4% | 3,014 | $575 | $147,439,793 | 40 |
| Sep 19 | Monday | 4 | $560,796 | -67.7% | -25.4% | 3,014 | $186 | $148,000,589 | 41 |
| Sep 20 | Tuesday | 4 | $742,017 | +32.3% | -27.3% | 3,014 | $246 | $148,742,606 | 42 |
| Sep 21 | Wednesday | 4 | $631,158 | -14.9% | -28.1% | 3,014 | $209 | $149,373,764 | 43 |
| Sep 22 | Thursday | 4 | $670,338 | +6.2% | -29.3% | 3,014 | $222 | $150,044,102 | 44 |
| Sep 23 | Friday | 8 | $1,313,688 | +96% | -32.3% | 2,695 | $487 | $151,357,790 | 45 |
| Sep 24 | Saturday | 8 | $1,908,316 | +45.3% | -32.8% | 2,695 | $708 | $153,266,106 | 46 |
| Sep 25 | Sunday | 8 | $1,148,047 | -39.8% | -33.8% | 2,695 | $425 | $154,414,153 | 47 |
| Sep 26 | Monday | 8 | $412,208 | -64.1% | -26.5% | 2,695 | $152 | $154,826,361 | 48 |
| Sep 27 | Tuesday | 8 | $510,260 | +23.8% | -31.2% | 2,695 | $189 | $155,336,621 | 49 |
| Sep 28 | Wednesday | 8 | $471,593 | -7.6% | -25.3% | 2,695 | $174 | $155,808,214 | 50 |
| Sep 29 | Thursday | 8 | $548,814 | +16.4% | -18.1% | 2,695 | $203 | $156,357,028 | 51 |
| Sep 30 | Friday | 12 | $891,943 | +62.5% | -32.1% | 2,505 | $356 | $157,248,971 | 52 |
| Oct 1 | Saturday | 12 | $1,331,736 | +49.3% | -30.2% | 2,505 | $531 | $158,580,707 | 53 |
| Oct 2 | Sunday | 12 | $792,316 | -40.5% | -31% | 2,505 | $316 | $159,373,023 | 54 |
| Oct 3 | Monday | 12 | $287,433 | -63.7% | -30.3% | 2,505 | $114 | $159,660,456 | 55 |
| Oct 4 | Tuesday | 11 | $365,782 | +27.3% | -28.3% | 2,505 | $146 | $160,026,238 | 56 |
| Oct 5 | Wednesday | 10 | $332,020 | -9.2% | -29.6% | 2,505 | $132 | $160,358,258 | 57 |
| Oct 6 | Thursday | 10 | $349,057 | +5.1% | -36.4% | 2,505 | $139 | $160,707,315 | 58 |
| Oct 7 | Friday | 13 | $561,665 | +60.9% | -37% | 2,064 | $272 | $161,268,980 | 59 |
| Oct 8 | Saturday | 13 | $827,902 | +47.4% | -37.8% | 2,064 | $401 | $162,096,882 | 60 |
| Oct 9 | Sunday | 13 | $555,481 | -32.9% | -29.9% | 2,064 | $269 | $162,652,363 | 61 |
| Oct 10
Indig. Peoples' Day
|
Monday | 13 | $326,096 | -41.3% | +13.5% | 2,064 | $157 | $162,978,459 | 62 |
| Oct 11 | Tuesday | 12 | $238,588 | -26.8% | -34.8% | 2,064 | $115 | $163,217,047 | 63 |
| Oct 12 | Wednesday | 12 | $232,737 | -2.5% | -29.9% | 2,064 | $112 | $163,449,784 | 64 |
| Oct 13 | Thursday | 10 | $268,504 | +15.4% | -23.1% | 2,064 | $130 | $163,718,288 | 65 |
| Oct 14 | Friday | 15 | $356,862 | +32.9% | -36.5% | 1,267 | $281 | $164,075,150 | 66 |
| Oct 15 | Saturday | 14 | $518,459 | +45.3% | -37.4% | 1,267 | $409 | $164,593,609 | 67 |
| Oct 16 | Sunday | 14 | $312,363 | -39.8% | -43.8% | 1,267 | $246 | $164,905,972 | 68 |
| Oct 17 | Monday | 13 | $125,403 | -59.9% | -61.5% | 1,267 | $98 | $165,031,375 | 69 |
| Oct 18 | Tuesday | 13 | $144,831 | +15.5% | -39.3% | 1,267 | $114 | $165,176,206 | 70 |
| Oct 19 | Wednesday | 13 | $147,574 | +1.9% | -36.6% | 1,267 | $116 | $165,323,780 | 71 |
| Oct 20 | Thursday | 13 | $153,056 | +3.7% | -43% | 1,267 | $120 | $165,476,836 | 72 |
| Oct 21 | Friday | 16 | $217,628 | +42.2% | -39% | 776 | $280 | $165,694,464 | 73 |
| Oct 22 | Saturday | 16 | $315,995 | +45.2% | -39.1% | 776 | $407 | $166,010,459 | 74 |
| Oct 23 | Sunday | 16 | $179,806 | -43.1% | -42.4% | 776 | $231 | $166,190,265 | 75 |
| Oct 24 | Monday | 14 | $68,488 | -61.9% | -45.4% | 776 | $88 | $166,258,753 | 76 |
| Oct 25 | Tuesday | 14 | $84,303 | +23.1% | -41.8% | 776 | $108 | $166,343,056 | 77 |
| Oct 26 | Wednesday | 12 | $80,664 | -4.3% | -45.3% | 776 | $103 | $166,423,720 | 78 |
| Oct 27 | Thursday | 14 | $87,681 | +8.7% | -42.7% | 776 | $112 | $166,511,401 | 79 |
| Oct 28 | Friday | 17 | $116,133 | +32.4% | -46.6% | 450 | $258 | $166,627,534 | 80 |
| Oct 29 | Saturday | 17 | $168,894 | +45.4% | -46.6% | 450 | $375 | $166,796,428 | 81 |
| Oct 30 | Sunday | 16 | $107,631 | -36.3% | -40.1% | 450 | $239 | $166,904,059 | 82 |
| Oct 31
Halloween
|
Monday | 17 | $47,017 | -56.3% | -31.4% | 450 | $104 | $166,951,076 | 83 |
| Nov 1 | Tuesday | 18 | $43,301 | -7.9% | -48.6% | 450 | $96 | $166,994,377 | 84 |
| Nov 2 | Wednesday | 17 | $47,835 | +10.5% | -40.7% | 450 | $106 | $167,042,212 | 85 |
| Nov 3 | Thursday | 17 | $52,449 | +9.6% | -40.2% | 450 | $116 | $167,094,661 | 86 |
