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First published March 2006

A Technological Frames Perspective on Information Technology and Organizational Change

Abstract

When information technologies (IT) have a central role in organizational change programs, understanding how organization members make sense of technology is critical to influencing their actions and to achieving planned outcomes. Orlikowski and Gash articulated a theoretic framework centered on technological frames of reference (TFR) to investigate interpretive processes related to IT in organizations. The TFR framework has been cited across a wide range of publications and has formed the basis for a genre of studies on the interpretive aspects of IT and organizational change. In this article, the author assesses these research contributions and argues that further theoretic development is needed for the TFR framework to reach its potential contributions to knowledge. The author outlines the following research strategies that could facilitate TFR theory development: focusing analysis on frame structure, investigating framing as a dynamic interpretive process, and examining the cultural and institutional basis of organizational frames.

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1. A search of the Web of Science (http://scientific.thomson.com/products/wos/) electronic database in September 2005 identified 70 citations to Orlikowski and Gash's (1994) article among peer-reviewed, academic journal publications in various disciplines; fewer than 10 employed the technological frames of reference (TFR) framework in the study. The ACMdigital library (http://portal.acm.org/dl.cfm) uncovered dozens of conference publications that cited the article and a small number that described a TFR analysis.
2. See Walsh (1995) for an extensive review of the social cognitive literature.
3. A difference with Orlikowski and Gash's (1994) definition of technological frames and Bijker's (1995) definition is that Bijker defined technological frames as social rather than sociocognitive structures, noting, Atechnological frame structures the interactions among the actors of a relevant social group. Thus it is not an individual's characteristic, nor a characteristic of systems or institutions; technological frames are located between actors, not in actors or above actors. (p. 123) In research following Bijker's approach, the technological artifact and practices are included within the frame, whereas these are distinct phenomena in TFR studies.

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Article first published: March 2006
Issue published: March 2006

Keywords

  1. technological frames of reference
  2. ICTs
  3. organizational change

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Elizabeth Davidson
University of Hawaii

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