CHEQ Essentials

40% of web traffic is generated by bots and automation tools. As advertisers, this puts your ads and website at constant risk, wasting your budget and compromising the accuracy of your analytics.

Your PPC ads. Malicious bots. Let's separate them. Try CHEQ protection for free, focus your budget and efforts on real clicks only, and enhance your performance.

8 signs of bot fraud: 1. Irregular traffic patterns. Bots often generate unusual traffic patterns, such as sudden spikes in traffic from specific locations or unusual navigation paths on your website. 2. Unusually high click-through rates (CTRs). Bots can click on ads repeatedly, driving up your CTRs without generating any real engagement. 3. Faster spend of ad budget without engagement. If your ad budget is being spent quickly but you're not seeing any meaningful engagement, this could be a sign of bot fraud. 4. Suspicious data transfer. Bots may try to transfer large amounts of data to your servers, or they may try to steal sensitive data from your customers. 5. Unauthorized access to systems or data. Bots may try to gain unauthorized access to your website or systems, or they may try to steal data from your customers. 6. High bounce rates. Bots often bounce from your website quickly without visiting multiple pages. 7. Low conversion rates. If your website has a high traffic volume but low conversion rates, this could be a sign of bot fraud. 8. Suspicious account activity. Bots may create fake accounts on your website or app, or they may try to hijack existing accounts. Learn more: https://bit.ly/46a56yJ

Survey bots skew results: How to protect your survey data Survey bots are computer programs that can automatically complete online surveys. They can be used to skew survey results by submitting false or misleading information. Here are some ways that survey bots can skew survey results: Inflating the number of responses. Survey bots can submit hundreds or even thousands of responses to a survey, making it appear that the survey is more popular than it is. Introducing bias. Survey bots can be programmed to submit specific answers to survey questions, which can bias the results. Reducing the quality of data. Survey bot responses are often incoherent or nonsensical, which can reduce the quality of the data collected. Learn more: https://bit.ly/46dNhPr

How to block botnet attacks on your website: Two simple steps Botnet attacks are a major threat to websites of all sizes. A botnet is a network of infected computers that can be used to launch coordinated attacks on websites and other online services. There are two simple steps you can take to block botnet attacks on your website: Use complex passwords and update your software regularly. Brute force attacks and exploiting vulnerabilities in outdated software are two of the most common ways that botnets gain access to websites. Use a web application firewall (WAF). A WAF is a security solution that can help to protect your website from a variety of attacks, including botnet attacks. Learn more: https://bit.ly/3SN4egH

Will your #Black_Friday & #Cyber_Monday campaigns fall prey to click fraud and ad fraud? Probably yes, as $368 million will be lost to fake ad clicks. Last chance to protect your ads before the madness begins!

It's like a phantom, lurking in the shadows, ready to pounce and drain your precious ad spend. Marketers, brace yourselves: #Black_Friday and #Cyber_Monday are not just about the shopping frenzy, they're also the Super Bowl of Invalid Traffic! As we ride the wave of these mega shopping events, we're not just battling for the best deals but also against the invisible enemy - #Invalid_Traffic: From innocent bot clicks to sophisticated fraudsters, IVT is the master of disguise. It inflates your metrics, giving you a false sense of success while your real audience is left in the dust. It's the illusionist of the digital world, and it's time we unmask it! This Black Friday and Cyber Monday, let's not just be marketers, let's be the superheroes of our campaigns. Let's arm ourselves with advanced traffic monitoring tools, partner with the trusted allies, and shield our campaigns from the villainous IVT. Remember, in the battle of marketing, it's not just about the size of your audience, but the quality of your engagement. Let's turn the tables on IVT and claim victory this shopping season. Try CHEQ’s self-serve best-in-class solution to protect your ads and website immediately #InvalidTraffic #AdFraud #OnlineMarketing #MarketingSuperheroes

Quality over quantity, engagement over illusion - that's our mantra this Black Friday and Cyber Monday: #Invalid_Traffic is the phantom hitchhiker, hitching a free ride on your ad spend and muddying your metrics. But this year, we're leaving no room for freeloaders: Time to buckle up, marketers - let's fuel our campaigns with robust monitoring tools and block any visit that is harming and wasting our efforts and budget..  This shopping season, we're not just counting clicks, we're making every click count: Meet CHEQ’s self-serve best-in-class solution to protect your ads and website immediately #BlackFriday #CyberMonday #DigitalMarketing #InvalidTraffic #AdFraud #OnlineMarketing

Save yourself AND your marketing budget Today, as we observe World Savings Day, it's a perfect reminder of the importance of safeguarding what matters most – not just in our personal finances, but also in the digital landscape.  Recent industry reports show that #click_fraud rates have been steadily increasing. In some sectors, as much as 20% of ad clicks may be fraudulent, costing businesses billions of dollars annually. In a world where online presence and advertising play a significant role, it's crucial to ensure that your ad spend isn't wasted due to #invalid_traffic. Invalid Traffic Protection is like your financial safety net in the digital advertising realm. It helps you channel your resources wisely, protect your brand reputation, and maximize your ROI. This World Savings Day, let's not only focus on saving money but also on saving your ad budget from fraudulent clicks and impressions.  #WorldSavingsDay #DigitalAdvertising #InvalidTrafficProtection #ROI #OnlineSecurity

Spambots and Scammers can easily inject fake information into your website forms. Learn how to block them: https://shorturl.at/fmrE3