TEEN VOGUE to Debut; Same VOGUE Style, but Tailored for Teens

Sep 21, 2000, 01:00 ET from VOGUE

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    NEW YORK, Sept. 21 /PRNewswire/ -- Marking the first extension of the
 VOGUE brand in the magazine's 108 year history, VOGUE is debuting its own
 contribution to the explosive teen magazine category with Teen VOGUE, a
 publication bearing the VOGUE look and spirit, yet created for the specific
 interests of teenagers.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20000921/NYTH128 )
     Teen VOGUE's first cover features teen singing sensation Jessica Simpson,
 along with Simpson's teen heart-throb boyfriend Nick Lachey of the band 98
 Degrees.  The cover was photographed by celebrity photographer Herb Ritts.
     Teen VOGUE's first issue is being mailed to all households presently
 subscribing to VOGUE and is being sold on newsstands for $3.00 at select
 cities across the U.S. Teen VOGUE's target reader is between the ages of
 12 - 17.
     By using the fashion industry's premier photographers, stylists and teen
 models, Teen VOGUE is the first teen publication to place the emphasis heavily
 on fashion.  In its first issue, Teen VOGUE features four separate fashion
 sittings alone, photographed by the same photographers who regularly shoot for
 VOGUE, including Arthur Elgort, Herb Ritts, Elaine Constantine and Tom Munro.
     Although Teen VOGUE bears the same sophistication that readers expect from
 VOGUE, Teen VOGUE features fashion that is moderately priced so that teens
 from every demographic can find fashion in keeping with a teen's budget.
 Moreover, Teen VOGUE takes steps to ensure that the fashion it features can be
 purchased not only in New York and LA, but everywhere in the US.
     Like other teen publications, Teen VOGUE addresses issues pertinent to
 teenage girls, e.g. celebrities, music, shopping, etc.  However, in the case
 of more serious features, e.g. acne and smoking, Teen VOGUE distinguishes
 itself from others by treating the topics with a greater degree of seriousness
 and authority.  In its first issue, in addition to stories on fashion, makeup
 and trends, Teen VOGUE includes an essay on peer pressure by Karenna Gore
 Schiff, an anti-smoking essay by Christy Turlington and an essay by a young
 woman who underwent breast reduction.
     Teen VOGUE is edited by Amy Astley and is overseen by VOGUE editor in
 chief Anna Wintour.  Richard Beckman is the publisher of Teen VOGUE.
 
 

SOURCE  VOGUE