SINGAPORE, Aug. 30 -- Conde Nast Corp. launched Vogue Singapore on Tuesday, the first Vogue magazine to be created specifically for an Asian market. 'The timing of the launch was by no means an accident,' said Nancy Pilcher, editor of Vogue Singapore and Vogue Australia.
The Asia Pacific region is experiencing dynamic growth and the launch of Vogue Singapore is a 'nice twist from the days when Asia was where you did your manufacturing and not your marketing,' Pilcher said. The theme of the first issue is East meets West. Actress Joan Chen graces its cover. Vogue Singapore will have an initial print run of 35,000 for distribution in Singapore, plus 10,000 for Malaysia and 1,000 each for Brunei, Indonesia, the Philippines and Thailand. Vogue Australia has a circulation of 80,500. The top women's magazine in Singapore is Her World, with a circulation of about 66,000. Vogue Singapore will sell for about $3.30 a copy. Conde Nast also publishes the New Yorker Magazine, GQ, Conde Nast Traveller and Vanity Fair.
