Visa
taps
First Boulevard
, neobank focused on Black community financial empowerment, as partner for new crypto API pilot program, anticipated to launch later this year
SAN FRANCISCO
--(BUSINESS WIRE)--Feb. 3, 2021--
Visa
(NYSE:V) today announced a partnership with
First Boulevard
, a digitally native neobank focused on building generational wealth for the Black community.
First Boulevard
will be first to pilot Visa’s new suite of crypto APIs, which will enable their customers to purchase, custody and trade digital assets held by
Anchorage
, a federally chartered digital asset bank. The pilot will serve as a key first step in supporting API capabilities that help additional
Visa
clients access and integrate crypto features into their product offering, and is anticipated to launch later this year.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210203005124/en/
Visa
taps
First Boulevard
, neobank focused on Black community financial empowerment, as partner for new crypto API pilot program, anticipated to launch later this year. (Graphic: Business Wire)
The development of Visa’s crypto APIs marks the next phase of Visa’s digital currency strategy—focused on expanding the company’s role as a network-of-networks. As part of this initial test and learn phase,
Visa
will explore ways in which financial institutions lacking their own digital currency infrastructure can harness Visa’s platform for tapping into the growing world of crypto assets and blockchain networks.
“We set out to make
Visa
the bridge between digital currencies and our global network of 70 million merchants and today we are the leading network for crypto wallets with 35 crypto platforms choosing to issue with Visa,” said
Jack Forestell
, chief product officer,
Visa
. “With this pilot program, we want to extend the value of
Visa
to our neobank and financial institution clients by providing an easy bridge to crypto assets and blockchain networks.”
Advancing Diversity in Products and Partnerships
As a brand that stands for global acceptance,
Visa
is committed to embedding diversity and inclusion into its partnership and go-to-market strategies. By prioritizing partners like
First Boulevard
,
Visa
aims to level the playing field when it comes to access to new technologies. In addition to our pilot with
First Boulevard
,
Visa
today also announced a series of partnerships emphasizing the company’s commitment to closing the financial gap in the Black community.
“The First Boulevard mission is to help Black America build wealth,” said
Donald Hawkins
, president and chief executive officer,
First Boulevard
. "We are thrilled to partner with the leader in digital payments,
Visa
, and leverage their crypto APIs to provide another channel for the Black community to access crypto as a new asset class that can help build Black wealth.”
First Boulevard
will also launch a First
Boulevard Visa Debit
card, which offers digital-first features, including early access to wages with Early Direct Deposit, a Cash Back for Buying Black™ program, and financial education and budgeting tools to improve spending habits.
First Boulevard
plans to incorporate financial literacy education into their core platform with bite sized “playlists” that their consumers can listen to in order to learn key concepts about money and investing.
Visa
will work together with them to develop educational resources and materials on this platform to help make new asset classes and technologies like crypto more accessible to underserved communities.
Crypto APIs Pilot Program
As part of the initial pilot program,
Visa
plans to enable
First Boulevard
to connect to infrastructure provided by Visa’s partner,
Anchorage
, a federally chartered digital asset bank, to allow their customers to buy and sell Bitcoin.
"Visa’s crypto APIs pilot program is a significant step forward both for the proliferation of crypto as an asset class, and for accessibility and inclusion in payments and financial services. We are thrilled to be working alongside
Visa
and
First Boulevard
to build the infrastructure for a more secure and equitable financial future,” said
Diogo Monica
, president and co-founder,
Anchorage
.
To join the waitlist to pilot these new capabilities as they become available, sign up here.
About
Visa Inc.
Visa Inc.
(NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device, for everyone, everywhere. As the world moves from analog to digital,
Visa
is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About
Visa
, visa.com/blog and @VisaNews.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210203005124/en/
Visa
Sheerin Salimi
[email protected]
Source:
Visa Inc.