Have A Plant® Programs

The 2024 Consumer Connection Conference was a roaring success as retailers, marketers, influencers and foodservice professionals met to discuss opportunities to increase produce consumption. Between impactful research insights, actionable & interactive education sessions, lots of networking and delicious, produce-forward food (of course!) there were so many amazing moments in sunny Arizona last week. Take a peek at who was there! https://lnkd.in/dG3XVHVs #haveaplant #CC2024 #fruitsandvegetables #produceindustry #producemarketing Alex Jackson Mary Heslep Angela Sommers

There was so much energy & chatter about how we can continue to unite the produce industry to increase consumption throughout the past few days! From consumer insights, use of innovate tech, inflation, food as medicine, utilizing influencers' expertise...lots of great sessions, followed by the signature meal event, Social Soiree: A Plantastic B-day Bash, to celebrate #haveaplant's 5th anniversary. #produceindustry #fruitsandvegetables #producemarketing #consumerinsights #CC2024

This is the true power of collaboration within the produce industry! We kicked off The Consumer Connection Conference last night with our VIP Attendee Networking Hour followed by The Party For Produce Opening Reception. There was lots of energy & delicious produce-forward food all night long! Thank you to our event partners, AeroFarms, Gem Pack Berries, Stemilt Growers & Bell Institute of Health & Nutrition #CC2024 #haveaplant #producemarketing #fruitsandvegetables #sponsored

Today’s THE day we’re kicking off our 2024 Consumer Connection Annual Conference! Our social channels will be packed with #plant goodness, educational tidbits and more over the next few days, so tune in, follow along and get inspired to spread the #fruit & #veggie L-O-V-E. #sponsored #haveaplant #CC2024 #MarketingEducation #MarketingEvent #produceindustry #fruitsandvegetables #producemarketing

We’re counting down the minutes because – the 2024 Consumer Connection Annual Conference starts TOMORROW and we couldn’t be more excited!! Tune in and follow along on our social channels tomorrow through Wednesday, May 1 for key insights from inspiring educational sessions, a peek at trend-setting plant-forward culinary creations, exclusive content that showcases #fruit & #veggie hacks and so much more. We’re bringing you along for the ride! Don’t forget to check out our amazing sponsors, tagged in the comments below, and show ‘em some love. #sponsored #haveaplant #CC2024 #MarketingEducation #ProduceIndustry #ProduceMarketing #fruitsandvegetables #MarketingEvent

Dive into the impact of fruit & vegetable packaging on both our planet & well-being. Research shows that eating more fruits & vegetables is important not just for physical health, but also for mental health. This extends to feeling great about caring for the earth by understanding the sustainability story of choosing fruits & vegetables first. While sustainable packaging solutions are on the rise, the challenge lies in balancing efficacy with environmental responsibility. Innovations, from compostable stickers to plant-based materials, mark significant strides toward a greener future. Read the full article by Tamara Muruetagoiena: https://bit.ly/3xGIJFK As you communicate about fruit & vegetable packaging and sustainability please keep these three things in mind: - Packaging has a purpose: to ensure that the products that reach you are safe and fresh. - The produce industry is committed to creating new, sustainable packaging option and innovation from is always coming. - Choosing fruits and vegetables is a decision to feel great about because it supports your physical and mental health as well as the health of the planet. #haveaplant #sustainablepackaging #fruitsandvegetable #produceindustry #producemarketing

We've released our special guest list for who's attending the upcoming Consumer Connection Conference. With a list like this, you definitely want to be in the room! Read the full article: https://lnkd.in/eA-Brbhq Registration is still open, we'd love to see you there! https://lnkd.in/d9ETq3rj #haveaplant #producemarketing #produceindustry #fruitsandvegetables

“We cannot win this fight on the backbone of health; we have to win on taste,” said CarrieAnn Arias, Board Member of the Foundation For Fresh Produce. With so much mis- and disinformation out there, marketing is getting harder & harder. But our ticket to break through the clutter is to lean in to research & unified messaging, along with unique ways to make produce appealing, accessible, easy, & fun. P.S. - We are hosting the industry’s only consumer-focused event, bringing together produce marketers, retail dietitians, foodservice tastemakers & consumer-facing influencers at The Consumer Connection Conference, April 29—May 1. For more insights on consumer trends & behaviors and how we can boost appeal to inspire lifelong fruit & vegetable consumption habits, you won’t want to miss it! Get all the insights from Katie Calligaro, Marketing & Communications Director for The Foundation For Fresh Produce, and CarrieAnn Arias here: https://lnkd.in/ebBSXk7p #haveaplant #fruitsandvegetables #producemarketing #produceindustry

You definitely want to be here! Register now: https://lnkd.in/d9ETq3rj #haveaplant #CC2024

Learn how to build sustainable habits that will have a lasting impact on your health & well-being in our latest article by Emily Holdorf, MS RDN CDN. Click the link to read: https://bit.ly/49rKXpE #haveaplant #habitstacking #healthyhabits #buildinghabits