Insider, Inc.

Business Insider's SVP of Global B2B Marketing and Creative Studios, Hannah Diddams, is back with a new edition of the Executive Summary. She unveils key insights from our recent global study, "Humanizing Business: Transforming Tech, People First," and shares how you can request a meeting for a full walkthrough of the findings. Give it a read and let us know what you think. #AI #Business #BusinessInsider

Mark your calendars — Barbara Peng, CEO of Business Insider, is heading to HubSpot's 2024 INBOUND conference in September as one of the key media experts. Headlined by Ryan Reynolds, Serena Williams, and Kara Swisher, Barbara joins the list of powerhouse speakers who will unpack the latest trends in AI, marketing, sales, and service. Learn more: https://bwnews.pr/3QVDXe3

Elite champions Megan Rapinoe and Sue Bird are taking the stage at Business Insider’s CMO Insider Breakfast during the Cannes Lions International Festival of Creativity hosted on Sport Beach by Stagwell. The dynamic duo will dive into the conversation about the importance of brands authentically showing up in today’s transformative cultural moments. Learn more: https://bit.ly/49RTemR #CannesLions #BrandMarketing

How can Axel Springer stay ahead of the curve and become the most successful AI-powered media company? To discuss this and other strategic matters, the top executives from our global brands and units met in Warsaw this week for the annual Leadership Summit.  Hosted at the invitation of our Executive Board members Mathias Döpfner, Jan Bayer, Julian Deutz, and Niddal Salah-Eldin, the goal of the Summit was to use the power of the Group to align on our future strategic priorities in light of AI’s potential to revolutionize our business models.  So, what did our leaders get up to these last few days? While we can’t share the details of what happened during the summit, we have gathered some statements from participants including our Executive Board members Mathias Döpfner, Jan Bayer, Julian Deutz, and Niddal Salah-Eldin, as well as BILD's Claudius Senst, Ringier Axel Springer Polska's Monika Remiszewska, POLITICO's Goli Sheikholeslami and Sonia Fernandes, idealo internet GmbH's Maxim Nohroudi, and Tilmann Knoll. Check out the video below to get a glimpse of the event!  ____ #LeadershipSummit #Leadership #ArtificialIntelligence #ASAllstars #AxelSpringer Claudius Senst Appcast, Inc AVIV Group Awin Global BILD Bonial Germany Business Insider Business Insider Deutschland Dyn Media GmbH EMARKETER finanzen.net GmbH HEARTFELT_ idealo internet GmbH immowelt Media Impact Morning Brew Groupe SeLoger The Stepstone Group Welt yad2

Congrats, Jason Guerrasio!!!! BI's new doc, "MoviePass, MovieCrash," is premiering on HBO on May 29 at 9 p.m. ET.

From show business to no business. #MoviePassMovieCrash will stream on HBO Max beginning May 29. The HBO Original Documentary, inspired by Business Insider Entertainment Correspondent Jason Guerrasio's reporting, explores the rise and fall of once-beloved subscription startup, MoviePass. Mark your calendars and watch the trailer. https://bit.ly/3V4qvqE "MoviePass, MovieCrash" is produced by Business Insider, Assemble Media, Mark Wahlberg’s Unrealistic Ideas, and is directed by award-winning Muta'Ali.

The myth that news is bad for brand safety and advertising has been debunked. Stagwell's study, “The Future of News: Ad Adjacency,” surveyed 50,000 global consumers to challenge antiquated brand safety beliefs and revealed that advertising partners can confidently place ads alongside quality news coverage. “In fact, it shows that [aligning ads with news stories] is a smart investment with clear positive returns,” says Maggie Milnamow, Chief Revenue Officer at Business Insider and Senior Vice President of Axel Springer. Read more: https://bit.ly/44HVNqG

The future of news for brands is simple: Don’t fear advertising on news. Relish it. Stagwell's 50,000-respondent News Advertising Study reveals that it is safe to advertise adjacent to quality news content, because Americans don’t judge brands based on what news stories their ads appear next to. Learn more about the study, the value of news audiences and how brands can start feeding a virtuous cycle of investing in news on our landing page: https://bit.ly/4bH5uI3 I look forward to catching up with our partners at Stagwell's Future of News Summit this afternoon to discuss the results further. Axel Springer, Axios, Business Insider, The New York Times, POLITICO, The Wall Street Journal, The Washington Post, The Trade Desk, Ad Fontes Media #NewsIsTheFuture #TransformingMarketing

Looking for a good Friday read? Check out the latest edition of the Executive Summary to learn what 2,000 global professionals said about digital transformation and how to market to them. Request a meeting for a full walkthrough of the findings from Business Insider's proprietary study, "Humanizing Business: Transforming Tech, People First." https://lnkd.in/e7vNwsub #Insights #AI #DigitalTransformation

I'm thrilled to share that our global strategic partnership team has successfully secured an unprecedented platform publisher deal, marking a substantial milestone in the relationship between tech leader Microsoft and global publisher Axel Springer. Here’s why this is significant:   🔗 Strengthening and Combining Forces for Sustainable Journalism. #Positivity 🌍 Diverse and Creative Synergies through advancements in AI, content, advertising technology, and cloud computing. #Diversity 🤝 Integrative AI Collaboration involving Microsoft Copilot and Axel Springer, integrating our content into Microsoft's AI-generated Copilot to drive more personalized user interactions. #InnovativeCollaboration 📈 Enhanced Access and Richer Content: Users will enjoy more premium content from our news brands like BILD, Welt and Business Insider via Microsoft Start/MSN. #QualityJournalism 🌐 A meaningful advancement in the advertising sector through the migration from global POLITICO to Microsoft Advertising. #GlobalAdTech ⚙️ Boosted Scalability and Reliability through the partial migration to Microsoft Azure for the optimization of our digital infrastructure and performance. #BestBusiness 🤖 Innovative Monetization through Microsoft Advertising’s Chat-Ads API. #Future   A BIG THANK YOU to everyone involved in making this deal happen and pushing boundaries in our tech and media ecosystem!   Cally Baute, Thomas Bergemann, Robert Blanck, Carlos Bracho, Matt Dahlin, Mark Dekan, Samir Fadlallah, Dr. Michaela Fries-Sina, Annette Green, Jason Gruber, Yvonne Heß, Rich Kennedy, Sasha Mordehai, Nastasia Pawlak, Gilles Rousseau, Mathias Sanchez, Thorsten Schaefer, Ansgar Schoenborn, Valentin Schöndienst, Dr. Janina Schüller, Julia Sommerfeld, Dr. Susanne Stollhoff, Rajesh Vanniam   I'm very excited about the great things we'll achieve together!🌟 https://lnkd.in/eRMDNBtG