Sundae Schneider-Bean

expert panel

When you’re running a business, one of the main goals is to make as much money as you can while spending as little as possible. However, as any successful entrepreneur or business owner can attest, at some point, your business will need help in the marketing department in order to level up its brand recognition.  If you’re looking for ways to make your brand more visible in the marketplace without shelling out all of your profits on marketing campaigns, you’re not alone. Below, you can read expert advice from 14 Forbes Coaches Council members on how to increase your brand’s visibility without breaking the bank. 

expert panel

Solopreneurs are flexible, dedicated individuals who are so passionate about their business that they’re willing to go it alone. To find success in their endeavors, they must often assume every role in their companies. Inevitably, wearing all these hats will lead to some obstacles at the beginning of one’s entrepreneurial journey. The key is understanding how to anticipate and overcome those challenges. Here, 14 members of Forbes Coaches Council share some of the biggest challenges every solopreneur will face and strategic ways to avoid or solve them.

expert panel

In many businesses, a single stream of revenue is simply not enough to make things work. Over time, as the organization needs to scale and evolve, the company may need to look into alternative streams to support expenses. The question, then, is what alternative revenue streams to take on so as to leverage your core expertise and not take you away from your primary purpose as a business. Either by repackaging and repurposing existing services or by expanding the product offering to cover adjacent aspects of your core business, there are several ways to achieve multiple revenue streams successfully. Eleven members of Forbes Coaches Council share their best advice below.

expert panel

When it comes to services such as coaching, it’s important to show your clients the return on their investment so that they can feel confident your services are benefiting them. However, it can be difficult to demonstrate exactly how effective your work has been. To help, a panel of Forbes Coaches Council members discussed some effective methods for proving the impact of your coaching. Below, they provide 14 specific ways you can show your clients the ROI and benefits of utilizing your coaching services.

expert panel

The business case for developing greater empathy in company leadership has been made repeatedly, and its wide-ranging benefits are well-documented. Yet, according to an annual study on workplace empathy, leaders still aren’t displaying enough of it. As COVID-19 leads more managers and employees to work from home, this problem could be exacerbated. If you’re leading a remote team, you might need to find new, more effective ways to show empathy during virtual interactions with your people. We asked Forbes Coaches Council members to share the most authentic ways leaders can demonstrate empathy while leading teams remotely. See their best tips below.

expert panel

Networking today looks a lot different than it did a year ago. In the COVID-19 era, large conferences and indoor gatherings are off-limits for the foreseeable future, and there aren’t as many opportunities to meet new contacts in person. However, that doesn’t mean you can’t still network. There are countless opportunities to meet people virtually, and when done the right way, it can be just as effective as in-person networking. To help you, we asked a panel of Forbes Coaches Council members what common mistakes people should avoid when networking virtually. Steer clear of these 15 faux pas when you're connecting with industry peers and prospective clients online.

expert panel

When you first get started on a business, there are a lot of elements to consider, not least of all the direction you want your business to grow into. Setting the guidance and motivation for a company helps to define the organization’s culture -- a core factor in how the business and its employees will function. Developing a culture that aligns with the business's mission and vision starts from the day the enterprise goes into operation. New entrepreneurs who want to grasp how to develop a company's culture from scratch most effectively can rely on these 16 members of Forbes Coaches Council as they share their expertise gained from starting their own companies.

expert panel

Every successful business begins with a good idea and a whole lot of passion. Some entrepreneurs launch their business as a home-based hobby and start out on a smaller scale. Eventually though, their dreams outgrow their current circumstances and they decide they’re ready to take their side gig to the big leagues. Taking this leap can be terrifying, but it helps to get some advice from those who have done it before. We asked the members of Forbes Coaches Council how an aspiring full-time entrepreneur can ease into this intimidating transition. Follow their tips and advice to help decrease your stress as you scale up your side hustle.

expert panel

Crises are unpredictable and usually catch everyone unaware. Regardless of the cause, companies must be able to pivot quickly to respond to the threats that a crisis presents. However, when one appears, some businesses spend so much time trying to figure out what they need to do that their response is just an instance of “too little, too late.” In a dynamic business environment, this could spell absolute failure. Companies that want to remain competitive, even amid a crisis, should set about prioritizing specific details. To help, 16 experts from Forbes Coaches Council offer their advice on what essential steps a business should prioritize in a crisis, and explain why those elements are crucial to the company's future success.

expert panel

The occasional negative mindset is a natural part of the ebb and flow of our emotions. However, when it becomes your default state, it can significantly impact your work and personal life. Your mental health must be managed and monitored, and if you feel yourself in a constant "down" state, it's important to find ways to shift your mindset. To help, we asked members of Forbes Coaches Council how they turn a pessimistic attitude into a more optimistic one. Follow their advice the next time you're in a negative state of mind.