- Platinum
- Healthcare Consumer Media Brand
- Healthcare Professional Media Brand
- Use of Relationship Marketing
- Use of Public Relations
- Use of Data/Analytics
- Branded Website for Consumers
- Branded Website for Healthcare Professionals
- Disease Education Campaign
- Film or Video
- Use of Social Media – Organic
- Use of Social Media – Paid
- Digital Initiative for Consumers
- Digital Initiative for Non-Consumers
- Consumer Print Campaign
- Professional Print Campaign
- Professional Sales Tool
- Corporate Branding Campaign
- Philanthropic or Purpose-Driven Campaign
- Diversity & Inclusion Campaign
- Agency Self-Promotion
- TV Advertising Campaign
- Multichannel Campaign (Small to Medium Product Size)
- Multichannel Campaign (Large Product Size)
- Product Launch
- Orphan Product Marketing Initiative
- Use of Immersive Technology
- Use of Clinical Trial Marketing
- Use of Hospital or Healthcare Services Marketing
- Use of Influencer Marketing
- Use of Market Access Marketing
- Marketing Team
- Marketer
- Young Marketer
- Agency Entrepreneur of the Year
- Small Healthcare Agency
- Midsize Healthcare Agency
- Large Healthcare Agency
- Titanium
Like everything else in this confounding and bizarre year, the 2020 MM+M Awards is different. The actual ceremony — in a normal year, the boisterous highlight of the medical marketing social calendar — was a virtual event. And while people typically go to great lengths to look fabulous for a night out at Cipriani on Wall Street, this year we were all comfortable in our best Zoom-ready shirts and dresses.
But a few things haven’t changed, and probably never will. First, the superb quality of the work. The work represented here was largely produced before COVID-19 reached the U.S., but much of what you’ll see addresses issues that were important before the pandemic and have only been amplified since.
Also unchanged is the dedication shown by our panel of more than 80 judges. If you’ve ever served as a judge for an awards panel, you know how much time and work can go into screening each entry, and then discussing the merits of the work with your peers on the category panels. While it’s true that there is sometimes work that stands head-and-shoulders above the rest, more often than not the judges are required to make tough decisions. That scrutiny is part of the reason an MM+M Award means so much.
Finally, our sponsors. In a year in which everything has been turned upside down, our sponsors have stayed the course and supported this important work. Creativity knows no bounds, but commerce sometimes can. Thanks to our partners, commerce continues to support creativity, which in turn can drive commerce.
And to all of you, thank you. Here’s hoping we see each other, in person, all dolled up, and soon. Until then, stay safe and healthy.
Click each Gold and Silver winner’s name for full profiles. Click each finalist’s image to enlarge.
Back to TopPlatinum
Platinum Winner:
Dr. Charlotte Jones-Burton
Healthcare Consumer Media Brand
Gold Winner:
Condé Nast
Silver Winner:
Verywell
Finalists:
Healthline Media
Building A Stronger, Healthier World
Health Union
10 Years of Migraine.com – You Are Not Alone
Remedy Health Media
TheBody
Healthcare Professional Media Brand
Gold Winner:
ReachMD
Silver Winner:
Healio
Finalists:
Epocrates
Helping Providers Focus on What Matters Most: Patients
Medscape
Remedy Health Media
TheBodyPro
Use of Relationship Marketing
Gold Winner:
AbbVie and Intouch Solutions
Silver Winner:
GSK and Targetbase
Finalists:
AstraZeneca and Eversana Engage
Fasenra (benralizumab) Patient CRM Program
GlaxoSmithKline and Targetbase
Trelegy: Making a Difference with Adherence
Novo Nordisk and Closerlook
Tresiba 100 U/mL, 200 U/mL Localized Landing Page
Use of Public Relations
Gold Winner:
Change the Ref and Area 23
Silver Winner:
B. Braun Medical and Merge
Finalists:
AstraZeneca and Zeno Group
Your Cancer
Merck and GCI Health
A Touch of Sugar
Merck and W2O
“With Love, Me” Presented by Your Cancer Game Plan
Use of Data/Analytics
Gold Winner:
Sun Pharmaceuticals and Fingerpaint
Silver Winner:
Cancer Treatment Centers of America and Merkle
Finalists:
Klick Health
Vertex Pharmaceuticals
Medicx Media Solutions
Micro-Neighborhood Targeting Delivers Strong Audience Quality and Conversion to Brand
Medscape Education
Hybrid Recommendation Engine (HRE) for Precision Continued Medical Education (CME) Newsletter
Branded Website for Consumers
Gold Winner:
Alcon and 2e
Silver Winner:
Amgen and Emcay
Finalists:
Hectare and GSW
Daily Dose of Goodness
QooQoo and BRAVE Coalition Foundation
QooQoo Donates Their Creative Team to Help BRAVE Launch to Help Women with Breast Cancer
Sarepta Therapeutics and Toolhouse
Exondys51.com Consumer Product Website
Branded Website for Healthcare Professionals
Gold Winner:
Paratek and FCB Health New York
Silver Winner:
Amgen and AbelsonTaylor
Finalists:
Amag Pharmaceuticals and FCB Health New York
Call the Shots — Vyleesi Branded HCP Campaign
Amgen and Broth
The New AmgenOncology.com
The Learning Corp and Area 23
One Word
Disease Education Campaign
Gold Winner:
Concussion Legacy Foundation and Fingerpaint
Silver Winner:
Merck and W2O
Finalists:
Get In Touch With Your Testes With Nad & Tad
Patients & Purpose
One Word
The Learning Corp and FCB Health
Share a Stool: Colorectal Cancer Awareness
Goshen Health and SFC Group
Film or Video
Gold Winner:
Tribute and The Bloc
Silver Winner:
Endo Pharmaceuticals and Fingerpaint
Finalists:
Alnylam Pharmaceuticals
PH1 of a Kind Video Series
Concussion Legacy Foundation and Fingerpaint
Tackle Can Wait
Pacira BioSciences and Coyne PR
Gateway: A Story of How Surgery and Opioids Transformed the Lives of Three Families
Use of Social Media – Organic
Gold Winner:
EmpowHer NY And The Bloc
Silver Winner:
Concussion Legacy Foundation and Fingerpaint
Finalists:
Healthline Media
BC Healthline: From App to Instagram
MicroMass Communications
#FtheList
Mount Sinai Health System
COVID-19 Info-Series
Use of Social Media – Paid
Gold Winner:
GlaxoSmithKline and Weber Shandwick
Silver Winner:
Bayer and Wunderman Thompson
Finalists:
Concussion Legacy Foundation and Fingerpaint
Tackle Can Wait
Eisai and Patients & Purpose
Ella the Jellyfish
Sun Pharmaceuticals and Fingerpaint
Sorry to Superimpose
Digital Initiative for Consumers
Gold Winner:
Reckitt Benckiser and Lippe Taylor
Silver Winner:
Patients & Purpose
Finalists:
Axogen and StoneArch
Axogen Resensation Patient Digital Campaign
The Learning Corp and Area 23
One Word
Wavio and Area 23
See Sound
Digital Initiative for Non-Consumers
Gold Winner:
Novo Nordisk, Toddstreet and Consensus
Silver Winner:
Stallergenes Greer and W2O
Finalists:
Eli Lilly, Oncology and Area 23
The Chaos Within
National Eye Institute of the NIH, Prova Education, Regeneron Pharmaceutical, and ReachMD
Eye Health Academy: An NEI Blindness Prevention Initiative
Novartis, 2e and Jack Morton Worldwide
Xiidra Immersive HCP Experience
Consumer Print Campaign
Gold Winner:
Daiichi-Sankyo and Area 23
Silver Winner:
Insmed and Area 23
Finalists:
Daiichi-Sankyo and Area 23
Women Get It
Dova Pharmaceuticals and Patients & Purpose
The Lonely Platelet
Sage Therapeutics and Concentric Health Experience
Each. Day. Matters. Patient Brochure
Professional Print Campaign
Gold Winner:
Synergy Pharma and Area 23
Silver Winner:
Horizon Therapeutics and Area 23
Finalists:
BTG Specialty Pharmaceuticals and Fingerpaint
What Bit Him?
Janssen and Neon
The Lurking Threat
Rockwell Shah and The Bloc
You Are What You Sleep
Professional Sales Tool
Gold Winner:
BVI and Merge
Silver Winner:
Janssen Pharmaceuticals and DiD Agency
Finalists:
Greenwich Biosciences and The Bloc
What’s In Our Bottle: Navigating with Full Transparency
Novo Nordisk and Concentric Health Experience
Novo Assistant Interactive Training
Synergy Pharma and Area 23
Toilet Books
Corporate Branding Campaign
Gold Winner:
Bayer and Campbell Ewald
Silver Winner:
Mount Sinai Health Systems and DeVito/Verdi
Finalists:
Centura Health and Huge
Centura Health Brand Campaign: Where Care Comes From
Ichnos Sciences and Pivot Design
Looking back. Moving forward.
Zoetis and Klick Health
Lifeline Campaign: A Zoetis initiative to help enhance the medicalization of cats
Philanthropic or Purpose-Driven Campaign
Gold Winner:
Concussion Legacy Foundation and Fingerpaint
Silver Winner:
Change the Ref and Area 23
Finalists:
EmpowHer NY and The Bloc
The Call
HealthPartners
Cut Short
Patients & Purpose
TURNNT
Diversity & Inclusion Campaign
Gold Winner:
EmpowHer NY and The Bloc
Silver Winner:
Patients & Purpose
Finalists:
California Department of Public Health APartnership
Secondhand Dangers
Merck and GCI Health
A Touch of Sugar
WebMD
Tripping on Air
Agency Self-Promotion
Gold Winner:
Klick Health
Silver Winner:
Snow Companies
Finalists:
Elevate Healthcare
Welcome to the Jungle
Klick Health
Kindness is Contagious
Neon
Pharma Cheese
TV Advertising Campaign
Gold Winner:
Allergan and AbelsonTaylor
Silver Winner:
Sun Pharmaceuticals and Fingerpaint
Finalists:
Kaleo and Precisioneffect
It Happened Here
Lilly and Area 23
“Imagine” TV
Novo Nordisk and CultHealth
Ozempic Music Man
Multichannel Campaign (Small to Medium Product Size)
Gold Winner:
Stallergenes Greer and W2O
Silver Winner:
Children’s Healthcare of Atlanta and Chemistry
Finalists:
Actelion Pharmaceuticals and Patients & Purpose
OPSUMIT Set Free Patient Campaign
Allergen and Pacific Communications
Not Just One
Daiichi-Sankyo and Area 23
10% of a Campaign
Multichannel Campaign (Large Product Size)
Gold Winner:
GlaxoSmithKline and Weber Shandwick
Silver Winner:
Children’s Health and Colle McVoy
Finalists:
AstraZeneca and Patients & Purpose
Brilinta and Survivors Have Heart
Galderma and Intouch Group
Restylane Ready
Janssen Pharmaceuticals and Neon
The Lurking Threat
Product Launch
Gold Winner:
GlaxoSmithKline and Weber Shandwick
Silver Winner:
Amag Pharmaceuticals and Imre Health
Finalists:
GlaxoSmithKline and Weber Shandwick
Pronamel Repair: Building A Role For Toothpaste In Self-Care
GlaxoSmithKline and Weber Shandwick
Taste Test Drive with Nicorette
Klick Health
Launch of Nayzilam
Orphan Product Marketing Initiative
Gold Winner:
EUSA Pharma and Vue Health
Silver Winner:
Insmed and Area 23
Finalists:
Alexion and FCBCure
Shattered
Recordati Rare Diseases and Elevate Healthcare
Help Settle the Storm
Use of Immersive Technology
Gold Winners:
Boehringer Ingelheim and Confideo
Galderma and Sector 5 Digital
Finalists:
Merz Aesthetics and Infuse Medical
I am Leo: VR Training Tool
Santen Pharmaceutical and Health Interactions and SynaptikDigital
Preserflo MicroShunt Virtual Implantation Experience
SCAN Health Plan and Havas Formula
Trading Ages
Use of Clinical Trial Marketing
Gold Winner:
Center for Information & Study on Clinical Research Participation (CISCRP) and MedEvoke
Use of Hospital or Healthcare Services Marketing
Gold Winner:
Brigham Health and Merge
Silver Winner:
Goshen Health and SFC Group
Finalists:
Blue Shield of California and W2O
Helping Transform Blue Shield of California from a Payer to a Partner
City of Hope and W2O
City of Hope and the Faces of Diabetes Innovation: Journey to a Cure
Northwest Community Healthcare and Pivot Design
Butt Seriously
Northwest Community Healthcare and Pivot Design
Don’t Procrastinate. It’s Your Prostate.
Use of Influencer Marketing
Gold Winner:
Change the Ref and Area 23
Silver Winner:
Mount Sinai Health System
Finalists:
Endo Pharmaceuticals and Fingerpaint
Your Hands Have A Lot More To Do
GlaxoSmithKline, Weber Shandwick and Publicis
Pronamel Repair: Building A Role For Toothpaste In Self-Care
GlaxoSmithKline and Weber Shandwick
Taste Test Drive with Nicorette
Use of Market Access Marketing
Gold Winner:
Regeneron and McCann Health Managed Markets
Silver Winner:
Sanofi Genzyme and Cyan Health
Finalists:
Sanofi Genzyme and Cyan Health
Face of Hemophilia Pocket Folder
Sunovion and Concentric Health Experience
Making Lonhala Magnair Matter in Medicare
Takeda Oncology and PrecisionValue
Takeda Oncology Evolving Oncology Practice Model (EOPM) – Navigating a Dynamic Landscape
Marketing Team
Gold Winner:
Team Epidiolex
Silver Winner:
Alcon AcrySof IQ PanOptix U.S. Surgical Marketing Team
Finalists:
Harmony Biosciences Marketing Team
Vertex’s Cystic Fibrosis (CF) Marketing Team
Marketer
Gold Winner:
Laura Steele
Silver Winner:
Stefanie Nacar
Finalists:
Julie Baker
Lisa Fawcett
Simon Seshadri
Young Marketer
Gold Winner:
Grace Helmer
Silver Winner:
Sarah Bouzine
Finalists:
Agency Entrepreneur of the Year
Gold Winner:
Megan Driscoll
Silver Winner:
Paulo Simas
Finalists:
Olga Fleming
Prodeep Bose
Thad Bench Sr.
Small Healthcare Agency
Gold Winner:
Elevate Healthcare
Silver Winner:
Goodfuse (formerly Y&R PR)
Finalists:
EvolveMKD
MedTrix Healthcare
Splice Agency
Midsize Healthcare Agency
Gold Winner:
The Bloc
Silver Winner:
Imre Health
Finalists:
2e
FCBCure
McCann Health Managed Markets
Large Healthcare Agency
Gold Winner:
Klick Health
Silver Winner:
FCB Health New York
Finalists:
Fingerpaint
Intouch Group
W2O
Titanium
Winner:
EmpowHer NY and The Bloc
