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No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich Paperback – June 18, 2019

by Dan S. Kennedy (Author)
4.4 4.4 out of 5 stars 193 ratings
See all formats and editions
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THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:

  • Use 10 surprising emotional buy triggers the affluent find irresistible
  • Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
  • Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
  • Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
    Previous page
    1. Print length
      358 pages
    2. Language
      English
    3. Publisher
      Entrepreneur Press
    4. Publication date
      June 18, 2019
    5. Dimensions
      6 x 0.75 x 8.75 inches
    6. ISBN-10
      1599186411
    7. ISBN-13
      978-1599186412
    8. See all details
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    Editorial Reviews

    From the Back Cover

    Who Are These People That Have All The Money?
    AND WHERE ARE THEY SPENDING IT?

    You demand to know! And this book has the answers. Applying his candid advice and direct-response expertise to the affluent communities you’re dying to earn money from, millionaire maker Dan S. Kennedy presents No B.S. Marketing to the Affluent.

    Packed with real-world stories from businesses who’ve come before you and made it―plus tried-and-true tactics from experts like Cindy Cyr and Craig Simpson―Kennedy shows you how to attract the customers and clients for whom price is not a determining factor. You’ll learn how to:

    • Create marketing magic inspired by strategies from Ritz-Carlton, Disney, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, and DeBeers, to name a few
    • Harness E-Factors―the surprising emotional “buy” triggers that today’s affluent find irresistible
    • Craft million-dollar marketing systems with step-by-step instructions and actionable techniques
    • Leverage the power of membership programs that apply to any business…from pizza shops and medical practices to retail stores and pet hotels

      The time is now to sell to those who will always be spending!

      About the Author

      Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.

    About the Author

    Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters. He directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.

    Product details

    • Publisher ‏ : ‎ Entrepreneur Press; 3rd edition (June 18, 2019)
    • Language ‏ : ‎ English
    • Paperback ‏ : ‎ 358 pages
    • ISBN-10 ‏ : ‎ 1599186411
    • ISBN-13 ‏ : ‎ 978-1599186412
    • Item Weight ‏ : ‎ 1.1 pounds
    • Dimensions ‏ : ‎ 6 x 0.75 x 8.75 inches
    • Customer Reviews:
      4.4 4.4 out of 5 stars 193 ratings

    About the author

    Follow authors to get new release updates, plus improved recommendations.
    Dan S. Kennedy

    Dan S. Kennedy
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    Full content visible, double tap to read brief content.

    Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.

    As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities. Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year.

    Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. He owns, races and drives professionally in about 100 harness races a year at Northfield Park near Cleveland, Ohio, accessible at http://www.NorthfieldPark.com and frequently televised on the TVG cable network.

    For more information check out my blog at www.dankennedy.com/blog/

    Customer reviews

    4.4 out of 5 stars
    4.4 out of 5
    193 global ratings
    Kindle version of Marketing to Affluent People is unreadable.
    5 Stars
    Kindle version of Marketing to Affluent People is unreadable.
    The format of the kindle version marketing to affluent people is horrible I wonder is if the author has been made aware of this situation. I bought the audible version as I couldn't read the book itself. I hope the author finds someone who can edit the book correctly for the kindle version and let us know about it.
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    Top reviews from the United States

    Prof Ken
    5.0 out of 5 stars Real marketing insight and experience from Dan Kennedy
    Reviewed in the United States on July 5, 2023
    Verified Purchase
    Big fan of the No B.S. series. No B.S. Marketing to the Affluent is great, it gives real insight into the buying trends of the top end of the market, how to position yourself to be in line with consumers that are less price averse and won't disappear during a recession. If you are trying to grow your business this is a must read. If you are just getting started in business this book help you speed past some of the learning curve.
    One person found this helpful
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    John
    5.0 out of 5 stars Dan Kennedy Does It Again...If you're audience is Mass Affluent or Better, You'll be happy
    Reviewed in the United States on June 29, 2019
    Verified Purchase
    I'm a big fan of Kennedy's. His No B.S. Direct marketing training and books have
    always been profitable to me. It's real world...feet on the ground...get results.

    This is an update of the same title done a few years ago. And very, very insightful.

    He talks about the top dogs in income and what they respond to.

    More importantly he delves into the different levels of the Mass Affluent world. If that's where you live and work..you'll recognize the behaviors. But maybe never had them put out so plainly for you. And now you can
    do better. Bottom line...if this is an audience you sell to, you'll be very glad you found it.

    On the other hand, if you are one of the "I hate rich people" Or "I hate successful people"...or some irrational version of that...you probably wouldn't even be looking at this. But if it is you...don't bother. You'll just get upset.
    (And knowing Dan, he's probably upset for me saying this because he certainly wants to sell
    as many copies as he can !)
    15 people found this helpful
    Helpful
    Report
    Sandra Angelo
    5.0 out of 5 stars Genius roadmap to marketing to Boomers & I know because I am one
    Reviewed in the United States on May 17, 2023
    Verified Purchase
    As usual Dan Kennedy's straightforward style nails it. I love the way he doesn't mince words.

    Technically, Kennedy's other book is about marketing to seniors. But if you know where the wealth currently resides, you'll understand that dual income Boomers who are about to inherit the largest mass of wealth, are indeed the affluent.

    A Boomer myself, I know how tricky it is to market to us because our generation has never been like the gen before it. We always do it our way... including what people who aren't smart call "aging".

    Boomers prefer to consider these years prime time and when you understand how to speak to us with respect and give us the dignity we deserve, we'll consider buying.

    Master your messages to this generation and you'll have the treasure map that helps you serve the affluent.
    2 people found this helpful
    Helpful
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    Donald Morton
    4.0 out of 5 stars Great book
    Reviewed in the United States on January 16, 2024
    Verified Purchase
    The media could not be loaded.
     Loved this refreshing book. Easy to read, couldn’t put it down. Would recommend.
    Helpful
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    John public
    5.0 out of 5 stars Kindle version of Marketing to Affluent People is unreadable.
    Reviewed in the United States on September 19, 2022
    Verified Purchase
    The format of the kindle version marketing to affluent people is horrible I wonder is if the author has been made aware of this situation. I bought the audible version as I couldn't read the book itself. I hope the author finds someone who can edit the book correctly for the kindle version and let us know about it.
    Customer image
    John public
    5.0 out of 5 stars Kindle version of Marketing to Affluent People is unreadable.
    Reviewed in the United States on September 19, 2022
    The format of the kindle version marketing to affluent people is horrible I wonder is if the author has been made aware of this situation. I bought the audible version as I couldn't read the book itself. I hope the author finds someone who can edit the book correctly for the kindle version and let us know about it.
    Images in this review
    Customer image
    4 people found this helpful
    Helpful
    Report
    L J
    5.0 out of 5 stars This is marketing gold!
    Reviewed in the United States on July 18, 2019
    Verified Purchase
    This is the roadmap for selling your products and services if you want more and better clients/customers/patients. All the research is laid out for you by demographics, interests, and hobbies, and more.

    As a copywriter, I want to help my clients be more profitable, and this provides timely insights into what the affluent are looking for from you. If you're struggling to find your niche, give this a read to find the answer.

    Take the shortcut that he's offering and use it - for good.
    9 people found this helpful
    Helpful
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    Louise
    1.0 out of 5 stars Political tirades are uncalled for
    Reviewed in the United States on October 28, 2019
    Verified Purchase
    I can barely get past the first chapter. The author’s political leanings are so apparent and distracting. He’s borderline offensive and beyond arrogant. If you like to watch Fox News 24/7 you’ll likely enjoy this book. But if I keep reading this I’ll likely vomit all over the pages and then won’t be able to return this garbage and get my money back.
    21 people found this helpful
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    A customer
    5.0 out of 5 stars In-depth coverage and excellent book recommendations
    Reviewed in the United States on October 27, 2019
    Verified Purchase
    Dan Kennedy not only covers the topic of marketing to the affluent in-depth, but he also makes several excellent book recommendations. He clearly did his research in writing this book. The chapters written by others are quite informative as well. I highly recommend this book, even if you're not selling to the affluent.
    Helpful
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    Top reviews from other countries

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    pacpunk
    5.0 out of 5 stars Finally!
    Reviewed in Canada on June 21, 2023
    Verified Purchase
    This is worth a 1,000,000 x Roi!
    Report
    James
    5.0 out of 5 stars One of his best
    Reviewed in the United Kingdom on April 26, 2023
    Verified Purchase
    This is straight up my favourite Dan Kennedy book. He lays out what he's discovered about rich people, tells you exactly what they're looking for in a product/service, and tells you what appeals to use to hook them.

    The "e-factors" chapter is especially great. I've already read it over 10 times easily, with copious notes. At the end he also gives you case studies of how his students implemented his teachings into their businesses - which should give you plenty of practical ideas for your own.

    Genuinely astounding that such valuable information is available in a mere £10 book.
    One person found this helpful
    Report
    Andrea
    5.0 out of 5 stars Now to do the action steps.....
    Reviewed in Australia on October 19, 2020
    Verified Purchase
    Really looking forward to reading this book, and following the recommendations within the pages.
    It arrived in perfect condition, and very timely delivery as well.
    Would definitely recommend purchasing books and other items from this seller.
    I've saved them as a favourite seller.
    Keep up the great work
    Report
    Gianluca Comandini
    2.0 out of 5 stars Contenuti ottimi, formattazione pessima
    Reviewed in Italy on July 16, 2023
    Verified Purchase
    Il contenuto è molto interessante, però purtroppo la formattazione dell'ebook è pessima, cosa che rende la lettura piuttosto difficoltosa e pesante
    One person found this helpful
    Report
    Darren
    5.0 out of 5 stars Great book!
    Reviewed in Canada on November 26, 2019
    Verified Purchase
    I run a marketing company called Suits Social and we’ve used this strategy for our clients to great effect. Highly recommend.
    2 people found this helpful
    Report