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The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World Paperback – March 19, 2019

by Robert W. Bly (Author)

4.8 30 ratings

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BOOST YOUR BUSINESS WITH DIRECT MAIL

Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.

In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.

Learn how to:

Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more
Increase response rates with the six characteristics of irresistible offers
Track and test the key ingredients of your direct-mail campaign
Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel
Gain leads and sales with the “magic words” of direct-response copy
Avoid the most common “snail mail” mistakes that will get your marketing ignored
Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

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Print length

282 pages
Language

English
Publisher

Entrepreneur Press
Publication date

March 19, 2019
Dimensions

5.9 x 0.8 x 8.9 inches
ISBN-10

1599186306
ISBN-13

978-1599186306
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Direct Mail Marketing: What Works? What Doesn't Work? How To Know The Difference!

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From the Back Cover

BOOST YOUR BUSINESS WITH DIRECT MAIL

Think direct-mail marketing is a thing of the past? Think again. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.

In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares groundbreaking strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or you’ve had no luck earning sales from a mailbox, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.

Learn how to:

Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more
Increase response rates with the six characteristics of irresistible offers
Track and test the key ingredients of your direct-mail campaign
Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel
Gain leads and sales with the “magic words” of direct-response copy
Avoid the most common “snail mail” mistakes that will get your marketing ignored
Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

About the Author

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

Product details

Publisher ‏ : ‎ Entrepreneur Press (March 19, 2019)
Language ‏ : ‎ English
Paperback ‏ : ‎ 282 pages
ISBN-10 ‏ : ‎ 1599186306
ISBN-13 ‏ : ‎ 978-1599186306
Item Weight ‏ : ‎ 14.4 ounces
Dimensions ‏ : ‎ 5.9 x 0.8 x 8.9 inches

Best Sellers Rank: #1,102,051 in Books (See Top 100 in Books)
- #633 in Direct Marketing (Books)
- #641 in Business Writing Skills (Books)
- #1,304 in Advertising (Books)

Customer Reviews:
4.8 30 ratings

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Robert W. Bly

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Robert W. Bly (Montville, NJ) is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of more than 90 published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes a column for Target Marketing magazine. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports

Twitter, http://twitter.com/Robertbly

LinkedIn, http://www.linkedin.com/in/bobbly

Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer reviews

4.8 out of 5

30 global ratings

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Robert Keil

Tremendous amount of information

Reviewed in the United States on July 31, 2019

Verified Purchase

The information is so full that I can not give a full rating on this as I have only read it twice and I'm still taking notes.

2 people found this helpful

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H.C. Joiner

Book: 5 stars!! (Paper: 2 stars)

Reviewed in the United States on March 26, 2019

Verified Purchase

I own hundreds of marketing books, and Bob Bly's books are among the most useful. Three years ago I paid several hundred bucks (on eBay) for Dan Kennedy's "Mailbox Millions" info product -- which was excellent. Bob Bly's "Direct Mail Revolution" covers much of the same material for just $15. Plus, the resources are updated.

So that's the good news.

The bad news is the publisher chose thin paper for this book and my yellow highlighter bleeds right through the pages. Darn the luck: I can already tell I was going to burn through a handful of highlighters on this title. The publisher should make this a Kindle MatchBook title so I could use the ebook too.

13 people found this helpful

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