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Ultimate Guide to Amazon Advertising Paperback – May 21, 2019

by Timothy P. Seward (Author)
4.3 4.3 out of 5 stars 113 ratings
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Expand Your Brand Online and Offline with Amazon Advertising

Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.

Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.

You'll learn how to:

  • Determine if Vendor Central or Seller Central is right for your brand
  • Capture new customers through Sponsored Product Campaigns
  • Apply the five essential elements of a high-quality product detail page
  • Establish metrics, evaluate performance against keyword types, and perform competitive analyses
  • Add negative keywords that can benefit your advertising campaigns
  • Apply Amazon’s secret formula for long-term winning

Previous page
  1. Part of series
    Ultimate
  2. Print length
    214 pages
  3. Language
    English
  4. Publisher
    Entrepreneur Press
  5. Publication date
    May 21, 2019
  6. Dimensions
    8 x 0.5 x 10 inches
  7. ISBN-10
    1599186381
  8. ISBN-13
    978-1599186382
  9. See all details
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Editorial Reviews

From the Back Cover

Expand Your Brand Online and Offline with Amazon Advertising

Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.

Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.

You'll learn how to:

  • Determine if Vendor Central or Seller Central is right for your brand
  • Capture new customers through Sponsored Product Campaigns
  • Apply the five essential elements of a high-quality product detail page
  • Establish metrics, evaluate performance against keyword types, and perform competitive analyses
  • Add negative keywords that can benefit your advertising campaigns
  • Apply Amazon’s secret formula for long-term winning

"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform―both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice."
―Steve Fisher, team lead, retail marketing, Lenovo

"This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it."
―Michelle Reed, senior vice president, Perry Ellis International

About the Author

Timothy P. Seward is the founder of ROI Revolution which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University’s College of Management, and has contributed to key industry publications including Internet Retailer.

Product details

  • Publisher ‏ : ‎ Entrepreneur Press (May 21, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 214 pages
  • ISBN-10 ‏ : ‎ 1599186381
  • ISBN-13 ‏ : ‎ 978-1599186382
  • Item Weight ‏ : ‎ 1.03 pounds
  • Dimensions ‏ : ‎ 8 x 0.5 x 10 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 113 ratings

About the author

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Timothy P. Seward

Timothy P. Seward
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Timothy leads ROI Revolution in its mission to drive growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. Timothy founded the agency in June of 2002. With his extensive technical, marketing and retail background, he is a thought leader who has spoken at 70+ industry, ecommerce and Amazon focused events including IRCE & Prosper, is a guest lecturer at North Carolina State University’s College of Management, and has contributed to key industry publications including Internet Retailer.

Timothy is a Summa Cum Laude graduate of Florida Gulf Coast University with a bachelor’s degree in Computer Science.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
113 global ratings
A useful and excellent book
5 Stars
A useful and excellent book
A useful book with complete explanations for those who want to grow in the Amazon business... Be sure to read this book patiently and carefully.
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Top reviews from the United States

Kai Ravandi
5.0 out of 5 stars A useful and excellent book
Reviewed in the United States on September 22, 2023
Verified Purchase
A useful book with complete explanations for those who want to grow in the Amazon business... Be sure to read this book patiently and carefully.
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Kai Ravandi
5.0 out of 5 stars A useful and excellent book
Reviewed in the United States on September 22, 2023
A useful book with complete explanations for those who want to grow in the Amazon business... Be sure to read this book patiently and carefully.
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E.R.
5.0 out of 5 stars Good content, no fluff!
Reviewed in the United States on March 9, 2021
Verified Purchase
As someone who currently works in E-commerce using the Amazon platform, I can say I have a good 6-7 Amazon / FBA / advertising books and this book by far is the only book that covers most sections in detail with specific examples that I have seen yet. Love the book, love the content. No fluff. Thank you for sharing!
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E.R.
5.0 out of 5 stars Good content, no fluff!
Reviewed in the United States on March 9, 2021
As someone who currently works in E-commerce using the Amazon platform, I can say I have a good 6-7 Amazon / FBA / advertising books and this book by far is the only book that covers most sections in detail with specific examples that I have seen yet. Love the book, love the content. No fluff. Thank you for sharing!
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One person found this helpful
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Amazon Customer
4.0 out of 5 stars Very Imformative!!
Reviewed in the United States on December 21, 2019
Verified Purchase
Easy read I learned a lot!
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Bhargav Patel
5.0 out of 5 stars Complete and Covers everything you need to know
Reviewed in the United States on September 25, 2020
Verified Purchase
This book has helped my business greatly. It works great as an introduction and as a reference book and covers everything you need to know to successfully sell on amazon, all in one book. Every new seller should have this book. It covers everything from product listings, to analytics, to advertising strategies to prime day to how to use amazon ad campaigns and more. Worth the price manyfold.
2 people found this helpful
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Chris
5.0 out of 5 stars Thorough & Well-Written
Reviewed in the United States on August 19, 2019
Verified Purchase
In addition to the "how to" this book covers the strategy around different advertising options. Essential reference for any Amazon advertiser.
One person found this helpful
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Luis F Casas
5.0 out of 5 stars Amazon advertising resource
Reviewed in the United States on December 22, 2019
Verified Purchase
Excellent resource for Amazon advertising.0
2 people found this helpful
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Badass Lioness
4.0 out of 5 stars Solid info for Selling on Amazon
Reviewed in the United States on July 23, 2019
This book starts off with a good understanding of Amazon, how the company is organized for sales, and its impact on the retail marketplace. This book is a resource for those who sell on Amazon as well as those who sell to Amazon. There are sections about building your own brand and how to position it on Amazon to maximize your sales.

The author gives advice for a novice on up. For the more experienced Amazon seller, this may not offer enough new things, but could be a solid refresher. However, for the newbie, I think that this would be a valuable resource with many of your questions answered in one book. It written simply in a way that is easy to understand and follow the instructions and tips offered.

You can skip to the sections that pertain to where you are in your life cycle as a seller on Amazon. There are even performance metrics offered to measure how your product(s) are doing, such as KPIs (Key Performance Indicators). The chapters are short and to the point. There is even a chapter on Strategies for Amazon Prime Day.

The author has done a fairly thorough job of going through each step to lead you and your product to success on Amazon. The book includes some screenshots to illustrate and clarify along with a glossary.

Note; I received a review copy from Netgalley; this is my honest opinion. As an Amazon customer, I have been curious as to how someone would get started selling on Amazon. My questions were answered.
4 people found this helpful
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ELKEVE
5.0 out of 5 stars Helpful
Reviewed in the United States on March 7, 2020
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Wonderful book highly recommend
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Amazon Kunde
5.0 out of 5 stars The best 10 €, I have ever spent in my life
Reviewed in Germany on December 2, 2023
Verified Purchase
I sell since 5 years in Amazon and with the book I realized , how many oportunities I have missed. It will chnage your view.
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Kathy Batz
5.0 out of 5 stars Ultimate Guide to Amazon Advertising Hits All the Right Notes
Reviewed in Canada on January 27, 2021
Verified Purchase
Discusses not only sales, but brand exposure. I first watched the Amazon videos when I first started on Amazon.ca - and they seemed so complicated.
With this book it's a step by step guide to create a proper advertising strategy, enhance your profitability and create customer loyalty. It's important to not just set up the account and forget it. Having product on Amazon means you have to understand the LINGO that the company uses. Timothy's glossary is very helpful, as is the link before it which gives you access to up-to-date bonus content.
I learned a lot!
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Mathilda
5.0 out of 5 stars Best book on Amazon so far
Reviewed in France on April 13, 2021
Verified Purchase
Best book I have read on how to grow sales on Amazon so far, with great examples. Easy to read, simple to follow and understand and high knowledge shared.
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Gin AZ
5.0 out of 5 stars Fácil de leer
Reviewed in Spain on April 7, 2021
Verified Purchase
Libro de un tamaño considerable, lo que facilita su lectura. Tapa blanda pero de calidad. Su contenido es ameno y muy práctico. A mi me está sirviendo de gran ayuda. Eso sí, necesitas saber inglés. Sería genial traducirlo a más idiomas.
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Keiffster
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on August 16, 2019
Verified Purchase
Learning all about how the Amazon platform works
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