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Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series) Paperback – April 5, 2013
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Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.
This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.
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Print length304 pages
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LanguageEnglish
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PublisherEntrepreneur Press
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Publication dateApril 5, 2013
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Dimensions8 x 0.5 x 10 inches
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ISBN-109781599184425
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ISBN-13978-1599184425
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Editorial Reviews
Review
Eric Ward and Garrett French have put together a solid, easy-to-read link-building primer. The book provides simple explanations and straight forward advice when it comes to building links; chapters are well outlined and flow from point to point. If you are new to link building this book is a great resource for anyone looking for tools, tactics, and case studies to learn from.
- Debra Mastaler, President of alliance-link.com
Eric Ward has been a thought leader in how to build links the right way since before there even was a right way. His extensive relationship building background mixed with challenging projects has given him insights and methodologies that are advanced and increasingly necessary in today's Internet marketing world. He has brought his many years of hard fought experience to the pages of this book, and I heartily recommend it to anyone seeking to grow their skills.
- Bruce Clay, CEO of International SEO firm bruceclay.com, and author of Search Engine Optimization All-In-One for Dummies
Eric Ward pioneered the practice of link building as a marketing channel and continues to be among the thought leaders of the field. His expertise and hands-on experience are virtually unmatched, and I'd recommend his book to anyone who uses links to help grow their business.
- Rand Fishkin, CEO of SEOmoz.org
Those who want link building done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium.
- Jim Sterne, targeting.com, Founder of the eMetrics Marketing Optimization Summit and Founding President and current Chairman of the Digital Analytics Association
An SEO classic! This link-building book by far provides the very best advice, stories and actionable white- hat link-building tips. This is the best link-building book I have ever read!
- Nick Stamoulis, Founder of SEO Firm BrickMarketing.com
For anyone who's been hit’ by Panda, Penguin, or any other algorithmic update by Google, this book is a must-read. It’s time to quit looking over your shoulder and start building links that will stand the test of time. Eric has been one of the foremost thought leaders on link building since before links became a dominant ranking factor, so there's no one better to train you on seeking out and acquiring the high-quality links that will bring you visibility and mindshare that go far beyond search engine results.
- David Mihm, DavidMihm.com, Co-Founder of GetListed.org.
Eric Ward is the old school mac daddy link master.
- Lee Odden, CEO of TopRank Online Marketing, Publisher of toprankblog.com
Eric's skill at website promotion is legendary. We've been using his services since 1995, and on more than one occasion had to work closely with our hosting service to keep our servers up under the high traffic loads that resulted from Eric's publicity!
- Amy Strycula, Founder of CatsPlay.com
Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn!
- Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.com
Eric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks you've had about where to get started and set you on a path to becoming a link magnet.
- Mike Grehan, Publisher of Search Engine Watch and ClickZ.com, Producer SES International, and SEMPO Board of Directors
If you're in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk is there's too much genius to write it all down. So, when they do the writing down for you, you buy the book and read it. Twice. At least. You won't regret it.
-Joost de Valk, Founder and CEO of Yoast.com
Eric is the undisputed master of quality link building. We've worked together for years and he's frequently surprised me with new insights and little-known, and easily executed, strategies to build our customers' backlink portfolios.
- Richard Stokes,CEO of AdGooroo.com and author of Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords and The Ultimate Guide to Pay-Per-Click Advertising
From the Inside Flap
Link. Rank. Profit.
The web today is comprised of trillions of links. Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic. The question is—how do you control this? Link building expert Eric Ward and online marketer Garrett French provide the answers. Simplifying the complex world of web links, Ward and French show you, step by step, how to employ a link-building campaign to attract quality links, drive more traffic, and dramatically boost your search rank.
"Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn!"
- Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.com
"Eric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks you've had about where to get started and set you on a path to becoming a link magnet."
- Mike Grehan, Publisher of Search Engine Watch and ClickZ.com, Producer SES International, and SEMPO Board of Directors
"If you're in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk is that there's too much genius to write it all down. So when they do the writing down for you, you buy the book and read it. Twice. At least. You won't regret it."
Joost de Valk, Founder and CEO of Yoast.com
"Eric is the undisputed master of quality link building. We've worked together for years and he's frequently surprised me with new insights and little known (and easily executed) strategies to build our customers' backlink portfolios."
- Richard Stokes,CEO of AdGooroo.com and author of Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords and The Ultimate Guide to Pay-Per-Click Advertising
Eric Ward founded the Web's first link- building and content-publicity service in 1994, called NetPOST. Today, he provides strategic-linking consulting and training via EricWard.com. Ward, a.k.a LinkMoses, publishes a private linking tactics newsletter called LinkMoses Private, and has developed content linking strategies for PBS.org, WarnerBros, The Discovery Channel, National Geographic, and TVGuide.com. Eric has spoken at over 150 web industry events and contributes to search industry news sites SearchEngineLand.com and SearchEngineWatch.com
Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.
From the Back Cover
Link. Rank. Profit.
The web today is comprised of trillions of links. Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic. The question ishow do you control this? Link building expert Eric Ward and online marketer Garrett French provide the answers. Simplifying the complex world of web links, Ward and French show you, step by step, how to employ a link-building campaign to attract quality links, drive more traffic, and dramatically boost your search rank.
"Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn!"
- Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.com
"Eric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks you've had about where to get started and set you on a path to becoming a link magnet."
- Mike Grehan, Publisher of Search Engine Watch and ClickZ.com, Producer SES International, and SEMPO Board of Directors
"If you're in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk is that there's too much genius to write it all down. So when they do the writing down for you, you buy the book and read it. Twice. At least. You won't regret it."
Joost de Valk, Founder and CEO of Yoast.com
"Eric is the undisputed master of quality link building. We've worked together for years and he's frequently surprised me with new insights and little known (and easily executed) strategies to build our customers' backlink portfolios."
- Richard Stokes,CEO of AdGooroo.com and author of Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords and The Ultimate Guide to Pay-Per-Click Advertising
Eric Ward founded the Web's first link- building and content-publicity service in 1994, called NetPOST. Today, he provides strategic-linking consulting and training via EricWard.com. Ward, a.k.a LinkMoses, publishes a private linking tactics newsletter called LinkMoses Private, and has developed content linking strategies for PBS.org, WarnerBros, The Discovery Channel, National Geographic, and TVGuide.com. Eric has spoken at over 150 web industry events and contributes to search industry news sites SearchEngineLand.com and SearchEngineWatch.com
Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.
About the Author
Product details
- ASIN : 1599184427
- Publisher : Entrepreneur Press; 1st edition (April 5, 2013)
- Language : English
- Paperback : 304 pages
- ISBN-10 : 9781599184425
- ISBN-13 : 978-1599184425
- Item Weight : 1.52 pounds
- Dimensions : 8 x 0.5 x 10 inches
- Best Sellers Rank: #1,728,370 in Books (See Top 100 in Books)
- #228 in Online Internet Searching
- #2,075 in Advertising (Books)
- #3,101 in E-commerce Professional (Books)
- Customer Reviews:
About the authors
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Garrett French is the founder of Citation Labs, LLC, a link building agency and tool maker.
Learn more at http://www.CitationLabs.com.
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Linking strategist and content publicist Eric Ward founded the Web's very first online promotion service, called NetPOST in 1994. Eric then helped Jeff Bezos announce Amazon.com's launch, and subsequently won the 1995 Tenagra Award For Internet Marketing Excellence, which was the industry's "Oscar" back then. Since then Eric and his methods have been written about in hundreds of publications and been featured in college courses about online marketing.
Today, Eric has two missions.
First, he publishes LinkMoses Private (http://www.ericward.com/lmp). LinkMoses Private is a newsletter sent several times every month to private subscribers. The newsletter contains high quality Link Opportunity Alerts (LOA's), linking strategies, tactics and case studies based on Eric's client work over the past 18+ years.
Second, Eric offers experienced link building training, ethical and effective link building services, credible link building strategy and counsel. He's written posts on Link Building Best Practices and provides 250+ public/free strategic Link building articles, webcasts, and presentations.
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Top reviews
Top reviews from the United States
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I'm an inventor/entrepreneur who has to wear many hats. After creating and figuring out how to manufacture my product, the next hat I wore was "web developer/online marketer." Then, after the sites were built and converting, I put on an SEO hat in order to generate more traffic. I am by no means an expert on SEO at this point, therefore, I'm always hungry for new information.
I consider this book the new bible for SEO because it teaches just about everything you need to know and if you're an amateur, like me, it's best to learn the right way from the very beginning. OK. Enough fluff. Here are my observations about the book:
1. It teaches the proper mind-set for approaching link building. This is the most important part.
2. It suggests many wonderful SEO tools and the sources to get them. I have already downloaded a half dozen.
3. It suggests lots of fantastic sources of information about SEO. Sign up for free to these sites and you'll get email teasers, ebooks, etc that are full of great information.
4. Takes the guesswork out of implementing your stategy to get links directly from webmasters in related niches.
5. It inspired me to become a paid monthly member of "Link Moses", which looks to be the best $8/month anyone I'll ever invest in SEO. Because of the info provided on Link Moses, I revamped an old Ebook and am now putting it on Ebook submission sites to generate links and traffic. This is something I wouldn't have thought of otherwise.
All in all, this book will exponentially shorten your SEO learning curve by simplifying the art and science of link building, and, for less than $20, it's an absolute steal. I don't know him and we've never corresponded, but many thanks, Eric, my SEO hat fits much better now.
-Jason
Eric and Garrett took a seemingly complex, shrouded in secrecy topic and exposed it to the world in a clear, concise step by step fashion. It WILL turn your link building word UPSIDE DOWN!
You'll find intuitive, powerful, insights into link building. But even better.... You'll have a new and fresh perception of this huge complex thing called the internet.
Prepare to be taken by the hand and gently walked through the most actionable link building steps. You'll find yourself rapidly jotting notes down while Eric and Garrett share insights that will make you feel like your head is exploding.
So if you're like me... Toss all the other so called "link building" info products in the trash and prepare to finally get a thorough understanding of what you need to do to rank your pages, get the solid traffic that you've heard about and turn your site into a link magnet.
One day I want to at least buy these guys lunch and soak up as much as I can from these remarkable link builders and teachers.
Excellent book!
This book is very useful, nowadays there very few real thought leaders related to link-building and the authors of the books are the most reliable ones until today.
I am a subscriber to his Link Moses private email, and without question he is one of the few who really have "been there" and "done that" at the highest levels. He breaks down what works and doesn't, and more importantly why. In my opinion he does an excellent job relating strategies that are applicable to virtually every industry. It's a step-by-step guide for the newbies, and plenty of advanced techniques for the pros. And most importantly, you can feel confident when you follow his plan you won't have to be looking over your shoulder wondering if Google is going to penalize the blood, sweat, and tears you've put into your online marketing efforts.
Top reviews from other countries
Se non avete problemi con l'inglese ve lo consiglio caldamente.
Was mir speziell gut gefällt ist, dass man als Leser einen raschen Überblick kriegen kann, ohne in die Tiefe gehen zu müssen (einfach the nuts & bolts überspringen).
SEO vereinfacht ist frischen und relevanten Content zu publizieren und diesen erfolreich zu machen (viele Besucher + back links). In diesem Sinne ist LINK BUILDING kein Ersatz für ein komplettes SEO Buch. Es deckt aber den Teil ab, der extrem relevant für Google's Algo ist; back links.
Ich persönlich halte SEO in 90% der Fälle für eine Zeit und Geld Verschwendung. Plus ist es zu langsam und nicht pro-aktiv. Meine Welt ist PPC + Display. Plus, um in der Online Werbe Welt erfolgreich zu sein, muss man meiner Meinung nach auf einem Gebiet extrem gut sein. Dass ist schon ein full time Job, ob das PPC oder SEO ist. Ein top Experte in beidem zu sein ist meiner Meinung schlichtweg unmöglich.
LINK BUILDING ist eine Bereicherung für jeden im Internet Business.
Franco