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Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series) Paperback – Illustrated, March 18, 2014
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As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.
Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.
Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
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Print length292 pages
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LanguageEnglish
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PublisherEntrepreneur Press
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Publication dateMarch 18, 2014
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Dimensions8 x 0.6 x 10 inches
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ISBN-101599185342
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ISBN-13978-1599185347
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Editorial Reviews
Review
—Perry Marshall, author of Ultimate Guide to Google AdWords and 80/20 Sales and Marketing
This book reveals the inner workings of the search ad networks without using tea leaves and crystal balls. Instead, it focuses on the few strategic metrics that make a difference, and backs them up with valid data from real campaigns. It's the first book I've read that made me feel I could take data-driven action to improve my search advertising campaigns. Most importantly, I now know something that other search marketers don't.
Brian Massey, author of Your Customer Creation Equation
This is required reading for any online marketer who wants to be in the 1% of successful search engine marketers. What Richard says is right on the money and has led my own clients to realize 3X to 5X sales growth in a matter of months on mature campaigns that had been 'optimized' and managed previously by other agencies.
Kevin Milani, VP of Digital Marketing, Virtual Marketing Staff LLC
Brilliant insights. Advanced material. Don't think, just buy it. Rich is one of those guys that makes you sit up and listen closely. His knowledge of the data behind AdWords is quite literally unparalleled (outside a few people in Google. Maybe.). He digs in deep and makes you smirk in awe at the clever ways all that data can help you improve your account. A must read.
Mike Rhodes, CEO, WebSavvy.com.au
This book guides you to build a quality campaign from the ground up to compete on the highest level.
Ping Jen, Product Manager, Bing Ads
The title of this book isn't pulling any punches; it really is the "ultimate guide" to pay-per-click advertising. Whether you're just getting started with PPC or if you're an old Pro, this book is not only "ultimate" but it is also essential. Each chapter is filled with timeless information that can serve as the bedrock of your PPC campaign foundation. The strategies in this book will improve your PPC performance and ultimately grow your business. This content will deliver value for years to come. Your ROI on buying this book is off the charts!
Joseph Kerschbaum, Midwest Account Director, 3Q Digital
Just buy this one. Stokes writes the one PPC book to own in 2014. Great for beginners, required reading for those in the know. Up-to-the-moment fresh for 2014.
Rob Sieracki, Co-founder, Ox Optimal PPC Consultancy
If you or anyone on your team needs to learn or get refreshed with the fundamentals of paid search marketing, this is the book for you. Clean, simple, and very actionable.
Rob Griffin, EVP, Havas Media
From the Inside Flap
Millions compete for exposure on Google and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Led by Stokes, master proven strategies from today's search advertising elite, and discover how to drive significantly more traffic to your website. Learn how to dramatically increase click-through rates, steal impressions from competitors, boost conversions, and increase your sales by unbelievable amounts.
From the Back Cover
Millions compete for exposure on Google and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Led by Stokes, master proven strategies from today's search advertising elite, and discover how to drive significantly more traffic to your website. Learn how to dramatically increase click-through rates, steal impressions from competitors, boost conversions, and increase your sales by unbelievable amounts.
About the Author
Product details
- Publisher : Entrepreneur Press; Second edition (March 18, 2014)
- Language : English
- Paperback : 292 pages
- ISBN-10 : 1599185342
- ISBN-13 : 978-1599185347
- Item Weight : 1.41 pounds
- Dimensions : 8 x 0.6 x 10 inches
- Best Sellers Rank: #1,887,245 in Books (See Top 100 in Books)
- #2,171 in Web Marketing (Books)
- #2,292 in Advertising (Books)
- #3,359 in E-commerce Professional (Books)
- Customer Reviews:
About the authors
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Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine.
At London's Royal Society, he announced the world's largest science research challenge, the $10 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He is a published scientist and aims to solve the #1 mystery in Artificial Intelligence and life itself.
His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs uses his 80/20 Curve as a productivity tool.
His Google book laid the foundations for the $100 billion Pay Per Click industry. Marketing legend Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”
He has a degree in Electrical Engineering and lives with his family in Chicago.
Web: www.perrymarshall.com || www.perrymarshall.info || www.evo2.org
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Did you know that just 1% of all advertisers appearing on Google generate 80% of all paid search clicks?
That's right. Even though anyone *can* advertise on Google, a tiny elite dominate this massive advertising platform. To join their ranks, you'll need to learn their secrets.
Richard Stokes is the founder and CEO of AdGooroo (pronounced "Ad Guru") and a successful internet marketer with 15 years experience in digital media. He started his advertising career in the early 2000s as an affiliate marketer. One of his most important tools was the new Google AdWords platform. One problem though - it was so new that nobody could tell him much about it. So he created a technology that would seek out competitors' paid search ads and tell him what they were doing right (and wrong).
By 2004, this system had enabled Richard to generate revenues of over $100,000 per month on Google AdWords. After several colleagues met with similar successes, he spun this technology off as AdGooroo. Today AdGooroo is the most widely used search intelligence provider in the world, counting over 4,000 users and nearly 60% of all digital agencies as clients. AdGooroo was acquired by Kantar Media in 2012.
The first edition of "The Ultimate Guide to Pay-Per-Click Advertising" was the result of intensive analysis of the massive AdGooroo database. In its pages, readers were introduced to the subtleties of the complex algorithms that determine which ads get shown on the search engines. Following its advice, readers have gotten spectacular results.
However, nothing stays the same in paid search. The latest edition - with over 70% all new material - covers changes to the CPC and CTR algorithms, shows you tricks you can use to decrease costs while increasing traffic, and explores the relationship between coverage, quality score, and impressions. It also includes breaking information on mobile, Product Listing Ads, and Enhanced campaigns.
Release date: March 18th, 2014
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Top reviews
Top reviews from the United States
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This book breaks ppc down making it easy to understand.
Learn how to set up campaigns, ppc ads, and which keywords to target to return a profit when running your ppc campaigns.
Broad match, phrase match, and exact match learn the differences and how it can increase your bottom line.
I learned a lot of new ppc tips and strategies that I am applying to my own affiliate marketing business that I have ran for 13 years.
Great read pick it up if your thinking of running any ppc ads so you have a good understanding of what you are doing.
My only real complaint is how the book constantly promotes the author's Adgooroo service. At times I felt that in stead of teaching me more about how to track and calculate for a campaign I was instead sold on how I should just pay for Adgooroo instead. Some parts of the book boarder on infomercial quality promotion for the product. And this I felt was over the line, and I hope the author is wise enough to tone this down and replace it with more in depth non-paid advice in future revisions of this book.
That aside, it IS a helpful read and helped get me started on the right foot. But I highly recommend picking up one of the "advanced" Adwords books after you finish reading this.
Top reviews from other countries
Dit boek pakt op vele punten en andere insteek en geeft een veel dieper inzicht over de opzet en uitwerking van je adwords advertenties
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