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Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business Paperback – March 14, 2017

by Jill Schiefelbein (Author)
4.7 4.7 out of 5 stars 37 ratings
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When Good Communication Skills Aren't Enough

Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums” and “uhs.” To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line.

Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert’s Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you’ll learn how to:

  • Apply the four-stage listening matrix to drive your audience to action
  • Use sales call outlines that facilitate buy-in to avoid death by sales script
  • Create value-filled, magnetic marketing that educates and attracts buyers
  • Add value to your products and services with videos and webinars
  • Develop persuasive presentations with the TEMPTaction model

    So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.
Previous page
  1. Print length
    264 pages
  2. Language
    English
  3. Publisher
    Entrepreneur Press
  4. Publication date
    March 14, 2017
  5. Dimensions
    6.25 x 0.5 x 9 inches
  6. ISBN-10
    159918608X
  7. ISBN-13
    978-1599186085
  8. See all details
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Editorial Reviews

About the Author

Professional wordsmith Jill Schiefelbein works with businesses who want to increase customer retention, improve the product experience, and attract new consumers by using education-centered communication strategies.

Product details

  • Publisher ‏ : ‎ Entrepreneur Press (March 14, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 264 pages
  • ISBN-10 ‏ : ‎ 159918608X
  • ISBN-13 ‏ : ‎ 978-1599186085
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 6.25 x 0.5 x 9 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 37 ratings

About the author

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Jill Schiefelbein

Jill Schiefelbein
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Jill Schiefelbein is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to help provide counter-terrorism messaging strategies to the military, and was a pioneer in the online education space, creating an office serving 60,000 students and adding $1M in revenue in its first year. In 2011 she ventured into entrepreneur land and hasn't looked back. Her first business, Impromptu Guru, helps people improve their presentation and public speaking skills. She created a YouTube series that was syndicated by Entrepreneur Network and brings in thousands of new viewers each week.

Now, Jill is The Dynamic Communicator®, and creates and executes communication strategies that help organizations increase sales, enhance the product experience, and retain customers. She's a video partner and a contributor to Entrepreneur Magazine, as well as a livestream video personality. Jill also runs the Dynamic Accelerator program that helps solo- and micro-entrepreneurs implement communication strategies to accelerate business growth

Her latest book, Dynamic Communication: Strategies to Grow, Lead, and Manage Your Business is being published by Entrepreneur Press and will be in stores March 2017.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
37 global ratings

Top reviews from the United States

HR Director
5.0 out of 5 stars What a great read. It has great information that can be ...
Reviewed in the United States on January 25, 2018
Verified Purchase
WOW! What a great read. It has great information that can be used immediately and Jill although a former professor is no stuffed shirt. She has a great sense of humor. I'd been speaking for 28 years for other companies before going out on my own. If I had this book and its 27 strategies in 2011 when I started my career as a self-employed speaker life would have been much easier. I’ve read it cover to cover and now I’m going through the Marketing that educates section again as I start to incorporate these tools in my business. This book is like having Jill on the shelf ready to answer all my question.
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David Newman
5.0 out of 5 stars This is my #1 recommended book for thought leaders, consultants, and high-fee experts
Reviewed in the United States on March 14, 2017
Verified Purchase
Is this just another communication book? No. Just another marketing or sales book? Hardly. This book is the definitive go-to guide to get you raised, praised, and promoted in your career OR get you booked solid, paid more, and pre-eminent in your field as an entrepreneur. In person, onstage, and online, Jill shows you how to dominate any message and influence any audience so they listen, act, and buy. A total home run. Implement these ideas now and watch how fast your results improve. Bam!!
-- David Newman, author of  Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition  and  Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise
3 people found this helpful
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J. Tant
4.0 out of 5 stars Needs a bit more focus, but it's a valuable collection
Reviewed in the United States on February 28, 2017
Vine Customer Review of Free Product( What's this? )
I like it.

First thing, it's an easy and clear read, which is a definite asset for a book that talks about clear communication. You may laugh, but through my MBA studies I've been forced to read books about effective communications that, well, didn't communicate effectively.

But this book isn't simply about communication. If anything, it's about delivering communication that is better tailored for the target audience, as well as takes advantage of the selected medium. Put another way, you need to communicate differently if you have a customer-facing Twitter account than if you are preparing a shareholder brief. Again, this seems intuitive, and it actually is, but that doesn't mean it's something immediately obvious to, say, entrepreneurs or people who haven't lived in the business world for years.

Strategies are also touched on. For example, concepts like empathy and such are hammered home. One example would be for a customer service rep having to deliver bad news to a customer. It's often horrible to just flat out say "yeah, you're hosed." Attention must be paid to get into the customer's shoes and "dynamically" deliver the message...say "yes, I know how you feel, it's very frustrating to rely on something like this and have it fail. We can try some things but it may be that we can't fix it easily" or something like that. It sounds scripted (and indeed, Schiefelbein talks about scripting in the book), but when delivered extemporaneously it doesn't sound all that rote at all.

And so on. Techniques on good communication...and persuasive communication...are in this book, and they are certainly reasonable. I mean, people do things for rewards (not necessarily tangible rewards either), so communications that tie into that incentive are often very effective. If people are acting for knowledge of a job well done, then certainly TELL them "hey, job well done" and you've not only created a lot of goodwill but have prepped those people to help you in the future.

I've only touched on the wealth of information and tactics that are in this book. Communications during a crisis. Public communication. Talent retention in this arena. And more. It's a good book.

My main nit is that at times the book seems almost overbroad in scope. I mean, yes it focuses on communication strategies, but I think it wants to me much more, almost like a primer for entrepreneurship. Well, that's a laudable goal, though there's a LOT to entrepreneurship and a single book is going to be a limited arena in which to explore it all. I think a little more focus on the communications strategies would have tightened up this book for me. That aside though, again there's a lot of valuable stuff in here that does merit thinking and reflection...whether for the new business owner or a manager of a division in an existing corporation. I like the book.
One person found this helpful
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Tony De La Rosa
5.0 out of 5 stars Lots of great info, no fluff or filler.
Reviewed in the United States on August 7, 2017
Verified Purchase
Great read. Lots of info packed into this book. I like that you can start anywhere, or use it as a reference for any of the areas covered (which I'm doing quite often). Though the sections are short, they are to the point and there is no fluff or filler. This book sits on my desk so that it's always within easy reach.
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Ralph Peterson
5.0 out of 5 stars Five Stars - Highly Recommend
Reviewed in the United States on July 15, 2017
Verified Purchase
I am amazed at how much is packed into this one book. I found it extremely helpful, easy to read, and chocked full of great insights. It is a great resource for all things communication, from webinars to handling Q & A sessions - this book shows you "How" to deliver your message in a way that will make everyone ask for more.
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Hammond
5.0 out of 5 stars Great Read!
Reviewed in the United States on September 19, 2019
Verified Purchase
Excellent book.
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