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Ultimate Guide to Optimizing Your Website (Ultimate Series) Paperback – February 18, 2014

by Jon Rognerud (Author)
4.3 4.3 out of 5 stars 15 ratings
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Purchase options and add-ons
BE DISCOVERED with SEO Tactics for All Technical Levels

Written for beginners, author Jon Rognerud offers a solid introduction to keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas.  Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an at the kitchen table type dialogue for accessibility and an advanced strategy section takes readers to the next level.
Previous page
  1. Part of series
    Ultimate
  2. Print length
    320 pages
  3. Language
    English
  4. Publisher
    Entrepreneur Press
  5. Publication date
    February 18, 2014
  6. Dimensions
    7.75 x 0.75 x 9.75 inches
  7. ISBN-10
    9781599185200
  8. ISBN-13
    978-1599185200
  9. See all details
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Editorial Reviews

Review

This book is the perfect prescription for anyone suffering from SEO overwhelm. Rognerud’s approach breaks down SEO in a simple-to-understand way then builds on visibility breakthrough concepts. I ultimately love this holistic approach to SEO. His strategic approach teaches how to get people TO a site but it also helps plan ways to get them THROUGH it to maximize ROI.
—Lorrie Thomas Ross, M.A., Author, The McGraw-Hill 36-Hour Course to Online Marketing, lorriethomas.com

Rognerud has a long history in technology, business consulting, and web development. His new book reflects that knowledge and experience in the search marketing field. He is a smart guy, and for folks starting in SEO, I suggest you pick up a copy.
—Andy Beal, MarketingPilgrim.com

Rognerud is a master in SEO and internet marketing. The tips and suggestions that he offers in his book are easy to understand and to implement even for a novice. He also offers many other powerful strategies that even an old pro like me finds insightful. This is one of the few books that I recommend to students at our SEO workshops.
—“Radar” Roy Reyer, Certified Advanced SEO—Search Engine Academy, SEOtrainingSW.com

This is the best treatment of SEO I’ve seen—get this book! It’s the first SEO reference that also covers the latest in social and local search. At over 300 pages, you can brush up on your skills or just put it on your bookshelf to impress your colleagues!
—Dennis Yu, Chief Executive Officer, BlitzLocal

From the Inside Flap

SEO Tactics For All Technical Levels
Internet strategist, consultant, and website optimization expert Jon Rognerud introduces you to the basic framework behind search engine optimization and takes you step by step from basic setup to advanced techniques, tools, and tricks. Led by Rognerud, learn how to tailor your website and online marketing strategy to dramatically boost search engine visibility and consistently capture search volume--resulting in greater traffic and sales. Plus, master little-known techniques for creating visibility via local search, social media platforms, mobile marketing, blogs, and more.

Product details

  • ASIN ‏ : ‎ 1599185202
  • Publisher ‏ : ‎ Entrepreneur Press; Third edition (February 18, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 9781599185200
  • ISBN-13 ‏ : ‎ 978-1599185200
  • Item Weight ‏ : ‎ 1.52 pounds
  • Dimensions ‏ : ‎ 7.75 x 0.75 x 9.75 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 15 ratings

About the author

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Jon Rognerud

Jon Rognerud
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Jon Rognerud is a recognized authority on SEO (search engine optimization), web development and search technologies. He has spent more than 15 years creating and managing small- and large-scale web marketing projects within the real estate, healthcare, banking, legal and internet business communities.

He writes passionately about search marketing and takes a "no sales pitch here" approach to showing small businesses how to succeed online. He believes that good, solid business fundamentals coupled with a sound internet strategy will always do well.

Coming from a technology centric background with a keen eye towards marketing, Jon has helped companies reach their online goals, working with such giants as Yahoo!/Overture and Microsoft. He co-created a patent-pending natural language search engine technology in early 2000 which was later licensed for use on Expedia.com.

Jon personally believes in the "value first" principle, helping people get educated about search engine marketing, and assisting in creating strategic and tactical plans for winning business online. He's the founder of a full-service, search marketing firm in Los Angeles, Chaosmap.com

Jon's personal SEO consulting website contains a lot of useful tips, e-mail courses, marketing articles and anything you'd want to know about search engine optimization.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
15 global ratings

Top reviews from the United States

wessam
5.0 out of 5 stars Got my company's website to the first page of Google and Yahoo search in less than a month!!
Reviewed in the United States on June 2, 2014
Verified Purchase
This is not just a book, this is a MUST READ GUIDE, keep with u all the time, study and apply, take it slow and follow instructions, avoid black hat SEO and u should see results with few weeks just be patient, Im not a tech guy by any means, im a doctor/lecturer yet the book was so easy to read and instructions very straight forward, thanks to the author this really helped like magic. Sam.
One person found this helpful
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Grant L Anderton
5.0 out of 5 stars Five Stars
Reviewed in the United States on March 7, 2018
Verified Purchase
Well written easy logical learning experience. Pity it's 2014 when written but still very useful.
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Bob
5.0 out of 5 stars Five Stars
Reviewed in the United States on November 11, 2015
Verified Purchase
Book is part of a series that helps pull in one of the major parts of Digital Marketing.
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Mark's valuable input
2.0 out of 5 stars Not much useful info for someone beyond the very beginner
Reviewed in the United States on December 15, 2014
Verified Purchase
If you know much at all about HTML and web design (let's say if you have 1+ years), then you could likely get more out of something else. This is a very basic book and while there are some good tips, it's really only for the very beginners.
3 people found this helpful
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Nick H
3.0 out of 5 stars Potentially helpful for beginners, too much self-promotion, slightly outdated
Reviewed in the United States on April 5, 2014
Verified Purchase
This book is a decent effort, but could have done with some more editing. If you're a rank beginner to websites and internet marketing of all forms, the book may be helpful to get up and running. There are some decent tips in it about getting indexed by search engines quickly, the top 5-10 directories to submit to (if you have the budget), black hat SEO techniques to avoid, and content marketing ideas that used to work and still work fairly well.

Unfortunately, the author felt the need to put a link to his website on almost every other page, making it feel too self-promotional. In fact, by the end of the book, Rognerud just slaps a banner at the end of each chapter and tells readers to visit his site, in addition to calls to action to visit his site throughout the book.

Also, the book is outdated, especially for a new edition being published as late as February 2014. Google Website Optimizer is gone, for one. There are a couple of other tools that are also mentioned that have either gone away, been renamed, or have been changed drastically.

In summary, feel free to get the book if you're just beginning in internet marketing. If you're looking for a more advanced SEO discussion, get the "Ultimate Guide to Link Building," or "Inbound Marketing and SEO."
11 people found this helpful
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tracy n
5.0 out of 5 stars Jon Rognerud is a genius!
Reviewed in the United States on February 6, 2014
I met Jon (3000 miles away) on an internet blog last Spring. He was the first person out of a dozen that was able to answer a complicated question I had. This guy is smart! I don't give accolades easily, but this is a well spent $17. Since then, I have followed his examples, and recommendations. As a start-up company (four weeks in) I can not afford to ignore his advice, and trust me…you can't either! The Ultimate Guide to Optimizing Your Website is easy to read (I'm a novice) and implement. Sometimes it's easier to ignore good advice because you can't figure things out. Jon's book encouraged me to keep plugging away, spend the time and get it right the first time. It's worth it in the long run. So far, he's been right. As a sceptic without a lot of capital, I doubled checked with other ad-execs the validity of Jon recommendations, I have yet to find anyone who disagrees with him. I've done the hard work for you. Read this book! You will be happy you did!
Tracy Niedermeyer
Maxime Photo and Video
Miami, FL
One person found this helpful
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anne kemp
5.0 out of 5 stars Learn how to optimize your website using SEO/Social Media/Internet expert advice from Jon Rognerud...
Reviewed in the United States on February 19, 2014
I highly recommend Jon Rognerud's exciting new book, "Optimizing Your Website", third edition. Jon's book really emphasizes his unique approach to understand the world of SEO, the importance of content management on a website, and, most importantly, using the Internet and social media as strategic marketing tools. My clients in the legal world include law firms, corporations and government entities and Jon brings a fresh look to my clients' websites. He can review a website and come back literally 1 hour later with suggestions for improvement; identifying areas of concern where content or SEO might not be utilized correctly, and with recommendations for getting a better ROI. His quick, clear ideas for my clients have drastically improved client websites resulting in enhancing traffic to the site and benefiting client business development endeavors.
Anne Kemp, Litigation/Risk Management Consultant.
One person found this helpful
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Carl
5.0 out of 5 stars Easy read - good tips
Reviewed in the United States on April 23, 2014
Jon provides an easy to read book in lay mans terms for getting the most out of your website. Even if you are not implementing solutions yourself, the book gives you insight into things you should be doing. Like the references and links to tools!
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Top reviews from other countries

Grace Kew
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on June 23, 2016
Verified Purchase
Very informative.
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