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Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks (Ultimate Series) Paperback – January 14, 2020

by Garrett French (Author), Eric Ward (Author)
4.6 4.6 out of 5 stars 26 ratings
See all formats and editions
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Purchase options and add-ons
Link. Rank. Profit.

Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links.

The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing.

Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:

  • Execute a link audit and competitor analysis
  • Develop a structured, long-term link-building strategy
  • Identify and approach quality, top-ranking websites with a value proposition
  • Differentiate links for traffic from links for ranking
  • Keep on the right side of search engine guidelines

Previous page
  1. Part of series
    Ultimate
  2. Print length
    282 pages
  3. Language
    English
  4. Publisher
    Entrepreneur Press
  5. Publication date
    January 14, 2020
  6. Dimensions
    7.9 x 0.8 x 9.9 inches
  7. ISBN-10
    1599186489
  8. ISBN-13
    978-1599186481
  9. See all details
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Editorial Reviews

From the Back Cover

Link. Rank. Profit.

This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, "Wow! Why haven't I thought of that?!" over and over again.
―Britney Muller, senior SEO scientist, Moz

The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing.

Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:

  • Execute a link audit and competitor analysis
  • Develop a structured, long-term link-building strategy
  • Identify and approach quality, top-ranking websites with a value proposition
  • Differentiate links for traffic from links for ranking
  • Keep on the right side of search engine guidelines

About the Author

Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.

Product details

  • Publisher ‏ : ‎ Entrepreneur Press; 2nd edition (January 14, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 282 pages
  • ISBN-10 ‏ : ‎ 1599186489
  • ISBN-13 ‏ : ‎ 978-1599186481
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 7.9 x 0.8 x 9.9 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 26 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Garrett French

Garrett French
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Garrett French is the founder of Citation Labs, LLC, a link building agency and tool maker.

Learn more at http://www.CitationLabs.com.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
26 global ratings

Top reviews from the United States

Santos Jaimes
2.0 out of 5 stars Nithing new nor useful
Reviewed in the United States on June 11, 2023
Verified Purchase
If you are a seasoned SEOer, this book won’t be of much use to you. However, if you are starting in SEO, it may help you.
Helpful
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Mays' Healthy Lifestyle
5.0 out of 5 stars Must read for any wanting to learn about SEO and strategies
Reviewed in the United States on August 17, 2022
Verified Purchase
Totally blown away by this book. So many great nuggets in here. Re-reading because i know I missed some.
Helpful
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Top reviews from other countries

Anant
5.0 out of 5 stars Great Book
Reviewed in India on August 21, 2021
Verified Purchase
This is an absolute must havr for anyone working in the SEO space and responsible for link building
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Anant
5.0 out of 5 stars Great Book
Reviewed in India on August 21, 2021
This is an absolute must havr for anyone working in the SEO space and responsible for link building
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Mr J D Clay
4.0 out of 5 stars Link building
Reviewed in the United Kingdom on July 6, 2021
Verified Purchase
V good value 12£ book on the side of links and techniques for building backlinks and website structure.
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