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The Naming Book: 5 Steps to Creating Brand and Product Names that Sell Paperback – March 17, 2020

by Brad Flowers (Author)
4.5 4.5 out of 5 stars 87 ratings
See all formats and editions
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NAME YOUR BUSINESS. TELL YOUR STORY.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:

  • Set clear goals for your name and brand before you start
  • Craft a brainstorming list based on your business mission
  • Build a brand unique to you by creating your own word
  • Find the balance between “cool” and clear
  • Narrow down your list of names with five easy tests
Previous page
  1. Print length
    164 pages
  2. Language
    English
  3. Publisher
    Entrepreneur Press
  4. Publication date
    March 17, 2020
  5. Dimensions
    6 x 0.6 x 8.9 inches
  6. ISBN-10
    1599186667
  7. ISBN-13
    978-1599186665
  8. See all details
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Editorial Reviews

About the Author

Brad Flowers started Bullhorn, an agency that builds confident brands with language and design, in 2008 when he realized he didn’t want to teach and wasn’t prepared to do much else. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, 2 kids, and a wife who reminds him that he isn’t as smart as he thinks.

Product details

  • Publisher ‏ : ‎ Entrepreneur Press (March 17, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 164 pages
  • ISBN-10 ‏ : ‎ 1599186667
  • ISBN-13 ‏ : ‎ 978-1599186665
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6 x 0.6 x 8.9 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 87 ratings

About the author

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Brad Flowers

Brad Flowers
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Brad Flowers co-founded Bullhorn, an agency that builds confident brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in English literature, which he finds more useful than he expected. He lives in Lexington, KY with his wife and two kids.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
87 global ratings
Easy to follow and very practical!
5 Stars
Easy to follow and very practical!
One of the best books on brand naming!A very practical guide provides many exercises, valuable tips, and little tricks that really matter when it comes to creating an iconic name.I also had the pleasure to interview Brad on my podcast (On Branding Podcast) if you want to get an overview of what's inside the book.
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Top reviews from the United States

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Sean
5.0 out of 5 stars Best naming book on the market!
Reviewed in the United States on September 20, 2023
Verified Purchase
As someone who had been in the process of naming my business for longer than I care to mention, following Brad Flower's The Naming Book has been the catalyst I needed to get me over the finish line. Brad Flower's book provides practical, deep and well thought out steps and exercises to brainstorm and eventually choose a name! Throughout this process, our team was able to generate hundreds of possible names, expand our cognitive reach beyond our own English language knowledge, and ultimately narrow down the possible names (with purpose) to our final chosen name. After trying and failing many times, it is such a relief to be on the other end with a name we are proud of that will be with me for years to come.

We want to thank you for this wonderful book! We can’t recommend highly enough!!
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Sara Nelson
5.0 out of 5 stars Excellent process
Reviewed in the United States on August 26, 2022
Verified Purchase
I give this book to clients struggling to come up with a name for their business or product.

The process works!
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Sunny
5.0 out of 5 stars Must Read..
Reviewed in the United States on May 5, 2020
Verified Purchase
Brad Flowers is a great writer. He explains things in simple easy to understand language. I learned a lot by reading the book. The book is easy to get into and stick with.
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Arek Dvornechuck
5.0 out of 5 stars Easy to follow and very practical!
Reviewed in the United States on January 18, 2023
One of the best books on brand naming!

A very practical guide provides many exercises, valuable tips, and little tricks that really matter when it comes to creating an iconic name.

I also had the pleasure to interview Brad on my podcast (On Branding Podcast) if you want to get an overview of what's inside the book.
Customer image
Arek Dvornechuck
5.0 out of 5 stars Easy to follow and very practical!
Reviewed in the United States on January 18, 2023
One of the best books on brand naming!

A very practical guide provides many exercises, valuable tips, and little tricks that really matter when it comes to creating an iconic name.

I also had the pleasure to interview Brad on my podcast (On Branding Podcast) if you want to get an overview of what's inside the book.
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Tracy J. Graziani
5.0 out of 5 stars Finally a naming book that gets tactical!
Reviewed in the United States on April 18, 2021
As a marketer, one of my greatest frustrations is poorly named brands. I can't get over how many brands set themselves up for failure with terrible names that hinder their opportunities to succeed. Despite the critical importance of naming, there are very few good books on this topic. The few that do exist are more philosophical, or historical approaches to naming, but nobody has written a good book that helps you actually do the work of naming a brand. Brad's processes are a smart way for brands to arrive at a truly GOOD name for their brand on their own, or use the book to get more out of the engagement when working with an agency, either way, I know I'll be recommending this book for years to come.
One person found this helpful
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BetterPhotoJim
5.0 out of 5 stars What's in a name? A lot!
Reviewed in the United States on September 30, 2020
I loved the experience of reading this book. I now have pages and pages of name ideas AND I enjoyed the process. That's rare.

The author put a lot of thought into this. He leads us through a process that works (you can trust it). And the stories and examples are great! I learned a lot more, for example, about names in the Pacific Northwest in the first several pages of the book than I did during the entire 17 years I lived there. I also learned a lot about current business names. They make sense now.

If you're considering launching your own business (which I highly recommend) or if you want to tune up your existing business, read this book.
One person found this helpful
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Charles Miller
5.0 out of 5 stars Practical and tactical
Reviewed in the United States on May 11, 2020
If you're a product person like me, you know a name heavily influences a potential customer's curiosity to give the product a try. After reading Brad Flower's book, I realize there's something like "product-market-name fit" -- which is to say there's a product name that should not only describe what the product "is" but entice an emotional response. This book put the daunting process of picking a name on rails with a well thought method. We use methods to distill decisions across product development, it only makes sense to apply a similar method to picking the name.
5 people found this helpful
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