Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime and start saving today with fast, free delivery
Amazon Prime includes:
Fast, FREE Delivery is available to Prime members. To join, select "Try Amazon Prime and start saving today with Fast, FREE Delivery" below the Add to Cart button.
Amazon Prime members enjoy:- Cardmembers earn 5% Back at Amazon.com with a Prime Credit Card.
- Unlimited Free Two-Day Delivery
- Streaming of thousands of movies and TV shows with limited ads on Prime Video.
- A Kindle book to borrow for free each month - with no due dates
- Listen to over 2 million songs and hundreds of playlists
- Unlimited photo storage with anywhere access
Important: Your credit card will NOT be charged when you start your free trial or if you cancel during the trial period. If you're happy with Amazon Prime, do nothing. At the end of the free trial, your membership will automatically upgrade to a monthly membership.
$17.26$17.26
FREE delivery: Monday, April 29 on orders over $35.00 shipped by Amazon.
Ships from: Amazon.com
Sold by: Amazon.com
$10.99
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Follow the author
OK
Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business Paperback – March 14, 2017
Purchase options and add-ons
Telling the story of your business is about more than writing grammatically correct proposals and emails or speaking to investors without using “ums” and “uhs.” To get your message across, you have to find a dynamic way to reach your vast audience of stakeholders, consumers, and competitors. Business communication expert Jill Schiefelbein shows you how, delivering an education on how to build a communication-savvy business that retains employees, secures investors, and increases your bottom line.
Taking a page from the playbooks of 27 successful companies, entrepreneurs, and brands like Southwest Airlines, the Truth Initiative, Avocados from Mexico, Convince & Convert’s Jay Baer, and primetime television host and speaker Jeffrey Hayzlett, you’ll learn how to:
- Apply the four-stage listening matrix to drive your audience to action
- Use sales call outlines that facilitate buy-in to avoid death by sales script
- Create value-filled, magnetic marketing that educates and attracts buyers
- Add value to your products and services with videos and webinars
- Develop persuasive presentations with the TEMPTaction model
So grab a highlighter, get a pen, or sharpen a pencil and start crafting your communication strategy today.
-
Print length264 pages
-
LanguageEnglish
-
PublisherEntrepreneur Press
-
Publication dateMarch 14, 2017
-
Dimensions6.25 x 0.5 x 9 inches
-
ISBN-10159918608X
-
ISBN-13978-1599186085
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.
Frequently bought together
Customers who bought this item also bought
-
HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown)Harvard Business ReviewPaperback
-
-
Dynamic Relationships: Unleashing the Power of Appreciative Inquiry in Daily LivingJacqueline StavrosPaperback
Editorial Reviews
About the Author
Product details
- Publisher : Entrepreneur Press (March 14, 2017)
- Language : English
- Paperback : 264 pages
- ISBN-10 : 159918608X
- ISBN-13 : 978-1599186085
- Item Weight : 14.4 ounces
- Dimensions : 6.25 x 0.5 x 9 inches
- Best Sellers Rank: #1,431,082 in Books (See Top 100 in Books)
- #2,084 in Business Mentoring & Coaching (Books)
- #4,593 in Communication Skills
- #8,535 in Entrepreneurship (Books)
- Customer Reviews:
About the author
Jill Schiefelbein is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to help provide counter-terrorism messaging strategies to the military, and was a pioneer in the online education space, creating an office serving 60,000 students and adding $1M in revenue in its first year. In 2011 she ventured into entrepreneur land and hasn't looked back. Her first business, Impromptu Guru, helps people improve their presentation and public speaking skills. She created a YouTube series that was syndicated by Entrepreneur Network and brings in thousands of new viewers each week.
Now, Jill is The Dynamic Communicator®, and creates and executes communication strategies that help organizations increase sales, enhance the product experience, and retain customers. She's a video partner and a contributor to Entrepreneur Magazine, as well as a livestream video personality. Jill also runs the Dynamic Accelerator program that helps solo- and micro-entrepreneurs implement communication strategies to accelerate business growth
Her latest book, Dynamic Communication: Strategies to Grow, Lead, and Manage Your Business is being published by Entrepreneur Press and will be in stores March 2017.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on Amazon-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
-- David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition and Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise
First thing, it's an easy and clear read, which is a definite asset for a book that talks about clear communication. You may laugh, but through my MBA studies I've been forced to read books about effective communications that, well, didn't communicate effectively.
But this book isn't simply about communication. If anything, it's about delivering communication that is better tailored for the target audience, as well as takes advantage of the selected medium. Put another way, you need to communicate differently if you have a customer-facing Twitter account than if you are preparing a shareholder brief. Again, this seems intuitive, and it actually is, but that doesn't mean it's something immediately obvious to, say, entrepreneurs or people who haven't lived in the business world for years.
Strategies are also touched on. For example, concepts like empathy and such are hammered home. One example would be for a customer service rep having to deliver bad news to a customer. It's often horrible to just flat out say "yeah, you're hosed." Attention must be paid to get into the customer's shoes and "dynamically" deliver the message...say "yes, I know how you feel, it's very frustrating to rely on something like this and have it fail. We can try some things but it may be that we can't fix it easily" or something like that. It sounds scripted (and indeed, Schiefelbein talks about scripting in the book), but when delivered extemporaneously it doesn't sound all that rote at all.
And so on. Techniques on good communication...and persuasive communication...are in this book, and they are certainly reasonable. I mean, people do things for rewards (not necessarily tangible rewards either), so communications that tie into that incentive are often very effective. If people are acting for knowledge of a job well done, then certainly TELL them "hey, job well done" and you've not only created a lot of goodwill but have prepped those people to help you in the future.
I've only touched on the wealth of information and tactics that are in this book. Communications during a crisis. Public communication. Talent retention in this arena. And more. It's a good book.
My main nit is that at times the book seems almost overbroad in scope. I mean, yes it focuses on communication strategies, but I think it wants to me much more, almost like a primer for entrepreneurship. Well, that's a laudable goal, though there's a LOT to entrepreneurship and a single book is going to be a limited arena in which to explore it all. I think a little more focus on the communications strategies would have tightened up this book for me. That aside though, again there's a lot of valuable stuff in here that does merit thinking and reflection...whether for the new business owner or a manager of a division in an existing corporation. I like the book.