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Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead Hardcover – Illustrated, April 7, 2015

4.6 4.6 out of 5 stars 2,987 ratings

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From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work -- and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed.


"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge.

This insight is the heart of
Work Rules!, a compelling and surprisingly playful manifesto that offers lessons including:

  • Take away managers' power over employees
  • Learn from your best employees-and your worst
  • Hire only people who are smarter than you are, no matter how long it takes to find them
  • Pay unfairly (it's more fair!)
  • Don't trust your gut: Use data to predict and shape the future
  • Default to open-be transparent and welcome feedback
  • If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough.


Drawing on the latest research in behavioral economics and a profound grasp of human psychology,
Work Rules! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands.

Work Rules! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.

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Editorial Reviews

Review

"The book is a true masterpiece."―Forbes.com

"An intriguing profile of an innovative company that continues to shake up the world."―
Kirkus Reviews

"Good guidance from the head of Google's innovative People Operations, who wants to show companies how to attract and keep the best managers...Love the read-it-two-ways title."―
Library Journal

"Anecdotes about Google's founding and history mingle with discussions of management theory, psychology, and behavioral economics to create a fascinating and accessible read."―
Publishers Weekly

"WORK RULES! delivers on its promise. Befitting a volume written deep within the algorithm factory, WORK RULES! is dense with data and counterintuitive conclusions for anyone looking to make the workplace a better place."―
Forbes

"WORK RULES! offers a bold, inspiring, and actionable vision that will transform the future of work. It should be mandatory reading for everyone who leads, manages, or has a job."―
Adam Grant, New York Times bestselling author of 5 books and organizational psychologist

"Laszlo Bock's book is a dazzling revelation: at once an all-access backstage pass to one of the smartest organizations on the planet, and also an immensely useful blueprint for creating a culture of creativity. It should be given to every leader, every entrepreneur, every manager, every student, and every human being who wants to understand how to build a successful, cohesive, high-performing workplace."―
Daniel Coyle, author of The Talent Code

"Laszlo Bock has written a remarkable book that reveals the secrets of becoming a talent powerhouse. He shows the many benefits of a high freedom culture with a mission that matters. And along the way, he topples pillar after pillar of conventional wisdom on hiring, training, assessing, and compensating the people who power your organization. If you're looking for forehead-smacking insights along with an array of savvy new practices, WORK RULES! is an essential read."―
Dan Pink, author of Drive and To Sell Is Human

"WORK RULES! is spectacular. I spent weeks with it, because I wanted to take such careful, detailed notes. I plan to share it with our entire Quiet Revolution team-and I'm sure that all company founders will do the same."―
Susan Cain, co-founder of Quiet Revolution and author of Quiet

"WORK RULES! is an exceptional book aimed at any manager who wants great ideas for encouraging success from their team . . . an instant classic for the management shelf."―
Ram Charan, coauthor of Execution and advisor to boards and CEOs

"With a clear-eyed, data-driven look into today's workplace, Bock reveals the non-traditional practices that can fundamentally transform businesses of all kinds."―
Indra K. Nooyi, chairman and CEO, PepsiCo

"The finest book on organizational culture that I have ever read. WORK RULES! is the essential playbook for creating high-performance cultures that liberate people to do their most important work."―
Tom Gardner, founder and CEO, Motley Fool

"WORK RULES! is more than a must-read business book. It's a handbook for high-performance teams that win."―
John Doerr, managing director, Kleiner Perkins Caufield & Byers

"Some will think that WORK RULES! is a book about Google. It is, but mostly it is much more: a book about how to build people operating systems that permit any organization to get the smartest decisions from their workforce. Clearly written, evidence-based, with practical guidance and a cogent underlying philosophy, WORK RULES! needs to rule the world of work."―
Jeffrey Pfeffer, author of Leadership B.S.

"WORK RULES! is a surprising, unconventional book that is required reading for anyone looking for a job in the tech sector, and for every entrepreneur seeking new modes of innovative thinking."―
Peter H. Diamandis, chairman, XPRIZE; exec. chairman, Singularity

"A riveting ringside view of people operations at Google. A deft marriage of research and practice that is full of practical tips. It is an indispensable book for all people managers."―
Robert I. Sutton and Hayagreeva Rao, co-authors of Scaling up Excellence

"As a company renowned for questioning our assumptions, it should be no surprise that Google has developed unique and profoundly effective approaches to culture, talent and leadership. By debunking many accepted HR practices WORK RULES! establishes itself as a new testament for managing talent in modern times."―
Tim Brown, CEO of IDEO and author of Change By Design

"Laszlo Bock has done far more than codify Google's recipe for its high-freedom, high-performance workplace, he has created the essential guide for unleashing talent in the digital age. Intelligent, playful, and practical, WORK RULES! is for all leaders who want to inspire brilliance and bring out the best of humanity in their workforce."―
Liz Wiseman, author of Multipliers and Rookie Smarts

About the Author

Laszlo Bock led Google's people function, responsible for attracting, developing, retaining, and delighting "Googlers." Bock's earlier experience spans executive roles at the General Electric Company, management consulting at McKinsey & Company, start-ups, non-profits, and acting.

During Bock's tenure, Google was named the Best Company to Work For more than thirty times around the world and received more than 100 awards as an employer of choice. In 2010, he was named Human Resources Executive of the Year by
Human Resources Executive magazine.

Product details

  • Publisher ‏ : ‎ Twelve; Illustrated edition (April 7, 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 416 pages
  • ISBN-10 ‏ : ‎ 1455554790
  • ISBN-13 ‏ : ‎ 978-1455554799
  • Item Weight ‏ : ‎ 1.4 pounds
  • Dimensions ‏ : ‎ 6.38 x 1.38 x 9.25 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 2,987 ratings

About the authors

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,987 global ratings
My Workplace Bible
4 Stars
My Workplace Bible
Work Rules is the workplace bible for anyone passionate about talent acquisition & organizational behavior.
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Top reviews from the United States

Reviewed in the United States on August 11, 2023
I am in the people operations field and this was very helpful, quite lengthy but a great read. I will probably re-read some parts to be able to implement it into my work.
One person found this helpful
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Reviewed in the United States on April 18, 2015
While Eric Schmidt's book "How Google Works" is better, Work Rules adds considerable depth on Google's People Operations practices. Here are my key takeaways:

- Operate on the belief that people are fundamentally good
- Use groups of peers or independent teams for: hiring, promotions, salary increases, awards, and firing (often excluding the direct manager)
- Managers exist to: (a) make tie-breaking decisions (b) coach/train to develop employees (c) care about people's well-being (d) set vision/strategy (e) provide technical advice (f) empower by clearing roadblocks
- Conduct 2x-per-year performance reviews on a 5-point scale and then calibrate (which are separate from continuous feedback); get 360 feedback on ‘do more of’ and ‘do differently’ 1x per year
- Make all goals (objectives and key results) public
- Design physical spaces to encourage interaction across departments
- Help employees meet the people they are helping
- Ensure transparency (in all matters unless unlawful)
- Only hire people who are better than you, who will be successful in the context of your organization, and who will make everyone around them more successful
- Referrals from existing employees are the best source of candidates
- Couple assessments of cognitive/problem-solving/learning ability, conscientiousness, and emergent leadership/fit with structured interviews that are job related: (a) Tell me about a time..? (b) What would you do if…? Note: 4 interviews are sufficient
- Eliminate status symbols
- Pay bonuses based on the median salary of all people in a job
- Have people who are the best at something train everyone else (share principles, role-play, discuss, review video of role-play)
- Make pay commensurate with contribution (following a power law rather than a normal distribution)
- Provide experiential rewards (as a complement to monetary awards)
- Celebrate accomplishment with public recognition
- Reward smart failure and make sure to conduct “what did we learn?” post-mortem sessions
- Provide nudges to influence, not dictate, choice
- Uphold the obligation to dissent (a McKinsey core value)
- Treasure the weird
- Put more wood behind fewer arrows
- Building a great culture requires constant experimentation and renewal

Various programs and processes:
- TGIF: weekly all company meeting to share updates plus 30 minutes of Q&A
- Dogfooding: Have employees test new products and provide feedback before piloting with customer
- Bureaucracy Busters: annual program to identify and fix biggest frustrations
- Upward Feedback Survey: 2x per year survey about manager quality
- 20 Percent time: time for people to engage in side-projects (often 120% time)
- Googlegeist: Annual survey focused heavily on innovation, execution, and retention
- Tech Advisor: network of experienced leaders offering confidential, one-on-one office hours
- Random Lunches: set people up with others they don’t yet know
- Tech Talks: Employees sharing work (and non-work) expertise
- Talks at Google: Outsider (ex: authors, business leaders, entertainers, etc.) sharing their wisdom
349 people found this helpful
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Reviewed in the United States on April 12, 2015
It takes a conscious effort for me to choose a book and to spend the time read it through. It is especially rare for me to write a review because that is a dedication of couple of uninterrupted hours (almost an impossible feat in my family with a relentless toddler). With that being said, this book compelled me to share my opinion because I think it gives an extraordinary first person (Laszlo Block) account of how a company (Google) excel with its talent acquisition, retainment, development, and sometimes termination. And most importantly, its continuous improvement to anticipate the needs of an ever-expanding company.

I believe the book itself attracts three primary types of audience;
(1) Managers and Executives who are looking to build a stronger team/company
(2) Human Resource personnel looking to develop themselves and their organization
(3) And finally, people who are interested in innovation/new ideas
I happen to fall into both the first and last category.

I really like this book because it helps explain why I felt connected to some companies versus others regardless of the company size, team dynamic, or manager style. I have spent time at companies that value their employee, others less so. I have seen very strong/cohesive and very poisonous departments operating at the same time within the same company. Right now I am a consultant working for a great company partnering with a not so great company that is riddled with bureaucratic mumbo jumbo.

In short what this book helps me realize is that culture is most important in a company. From the founders to the janitor, everyone at Google seems to be free from the typical corporate constrains, as a result gains and produce much more. It is that foundation and ongoing system that this book attempt to give outsiders a glimpse of the inner workings of the People Operations at Google (HR in most companies).
Google as a whole seems to be a big university lab and encourages people to think, not just to work, as a result it spurs further innovation and the process becomes a chain reaction replicating onto itself. The normal Plan, Do, Study, Act model of performance improvement seem to be taken with a twist, it appears that they apply the scientific method to the process; Realizing/anticipating the need/problem, formulating the options, designing experiments on a small sample size, collecting data and interpreting the results, and most importantly putting it into action for the whole population of Googlers (employees).

What I find fascinating about the way the People Operation follows Google's mission statement of "...organize the world's information and make it universally accessible and useful". They have the capability, capacity, and ability to collect data, understanding it, and make use of it to "Nudge" Googlers to do more beneficial acts such as eating healthier, adapting to the on-boarding process quicker, or saving more on retirement.

One of the resounding topic is Google's hiring process, which essentially is a way for them to hedge the hiring risk by systematically spending enormous amount of time and resources at the beginning of the hiring process to hire the very best. This way, they spend far less time/resources developing an average pool of employees. Rather, they focus on improving the lagging and rewarding "Unfairly" (enormously) to the leading employees.

One of the stories that was most memorable to me is the one about the "Free Tibet Goji-Chocolate Creme Pie". Essentially it was a new lunch item at the Google cafe, however because of the name "Free Tibet...", it was a very sensitive subject amongst Googlers, thus creating an email storm with thousands of responses. The chef who came up with the name was suspended as a result. In the end, the suspension was reversed by Laszlo because he realized that this was an opportunity to reinforce the company culture. Such that if a trivial matter such as a name of a pie causing an uproar, suspending the chef would cause enormous harm to the culture because people will be afraid to express their opinions, and thus stifle future innovation within the company.

So...after my review, you must be wondering why I am only giving this book a four star? It's because I am an iOS user...Actually it's not because of that, but rather it is because Laszlo believes that any company can do what google has done (in terms of its People Operations). I on the other hand think that is not the case. I cannot see how an established company (medium business and up) can achieve all or even most of these cultural changes. I would equate that a typical HR department is like an average person, and operating like google is like competing (and finishing) the Ironman Triathlon. Like most people, putting in real effort will get them through a 10k run, training really hard will get them through a marathon, and giving their all and training every day may allow them to finish that Triathlon. But is it possible for an established company to do that even with all their dedication? I don't think it is possible because of the existing gene pool. Established organizations already have an "average" gene (talent) pool, so the question is can they remove everyone who are below average like the town of Lake Wobegon (where everyone is above average)? That's for you to judge if you choose to read this book, thus my four stars on an otherwise great book.
53 people found this helpful
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Reviewed in the United States on May 17, 2015
Amazing book.

Google is not as unusual or hard to understand as people think - this book clearly shows that a unique philosophy, creativity, and lots of hard work prevail. Tons of fantastic examples which other companies can use, and a very good explanation of how to experiment and use analytics to create great people strategies.

I particularly found the discussions of people philosophy and the concepts of "nudges" powerful in today's business climate. Rather than tell people what to do (or not to do), Google has learned to "encourage" the right behavior without getting in people's space. And with such an intelligent and outspoken workforce, this alone is an amazing feat.

It's easy to dismiss Google as a company that makes a lot of money, so they can get away with anything. This book clearly shows that Google's success is BECAUSE of the way they recruit and treat people. While the company definitely focuses on engineering and intelligence as criteria for hiring, I think it shows how the work environment (and it's far more than the on-site bowling alley) that really makes Google succesful.

I found the book inspiring and very complimentary to research we have done in many other industries. Hats off to Laszlo for a very educational and important book for HR and business leaders in every industry !
One person found this helpful
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Top reviews from other countries

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Amazon Customer
5.0 out of 5 stars Livre très intéressant.
Reviewed in Canada on July 8, 2021
Une façon très agréable de revoir l'embauche, le travail. Beaucoup de compagnies devraient s'en inspirer.
Rahul Ambekar
5.0 out of 5 stars One of the best book
Reviewed in India on January 14, 2024
Every leader, manager, employee must read this. This is simply awesome book to read.
oolis
5.0 out of 5 stars Reinventing HR: a toolbox from Google to increase freedom and innovation
Reviewed in France on August 18, 2023
Inspiring book on how people operations have evolved at Google over the years.
Globally, a nice toolbox of actionable insights to inject more freedom into the corporate culture to replicate Google's successes.
I fully share the focus on recruitment, even if Google is taking it really far.
The paid unfairly approach is clearly relevant for software developers (maybe not so easy to apply in real life), but can't be as ambitious for other professions.
It's no surprise, it's Google, but I really like to see Product Management principles applied outside of software development, here to people management: experiment a lot, communicate a lot, have a problem-solving mindset, capture feedback, use DATA. The size of Google obviously gives more data, enough to do frequent A/B testing.
Larissa
5.0 out of 5 stars Interessante!
Reviewed in Brazil on March 20, 2021
O livro é incrível e apesar de desatualizado com a cultura atual, tem pontos bastante relevantes que servem de referência para novas empresas e até mesmo aquelas que estão passando por mudança de cultura. Além de pessoas que querem trabalhar no Google. Muito bom!
Pablo Reyes
5.0 out of 5 stars Laszlo Bock experto en el manejo de personal
Reviewed in Mexico on December 5, 2020
La forma en que Laszlo aborda el manejo de personal nos hace entrever el porqué del éxito de Google a nivel mundial y como es que el buen uso del recurso humano generará tarde o temprano un beneficio a la empresa que lógicamente se verá reflejado en el aumento del valor de la misma año tras año, recomendado para aquellos que planean o quieren entender el manejo de personal dentro de una empresa.