Best Marketplaces In India To Sell Your Products Online

The eCommerce market is multiplying, and many people have started buying products online post-pandemic. So now, more and more sellers are setting up their stores online and trying to be omnipresent for their customers. 

This might sound extremely simple and easy. However, it isn’t! The online marketplaces offer businesses multiple opportunities that brick-and-mortar stores can’t. 

Why Are Marketplaces An Ideal Option?

Creating a fancy website with vibrant images isn’t enough to take the customers swiftly through the sales funnel. You can easily reach a global customer base, but you need to be perceptible to them. One of the easiest and most effective ways of doing this is by enrolling your business in the top online marketplaces. Listing your products there will undoubtedly give you greater visibility and probability of acquiring prospective customers.

Logistics involves the building of a robust supply chain. Furthermore, there are other obstacles, such as shipping and payments, which these marketplaces take care of. Courier companies (like FedEx, UPS, and more) face the problems of infrastructure and warehousing. Also, payment gateways are accessible, but most Indians prefer ‘Cash on Delivery. This method attracts multiple courier charges, which need to be borne by the sellers.

Hence, these marketplaces are an ideal option. They integrate with 3PL logistics providers such as Shiprocket to reduce the costs of both sellers and buyers.

There are numerous online selling sites and marketplaces in India that sellers can utilize for greater brand awareness and revenue generation. Here are some of the top marketplaces in India:

Best Online Selling Platforms in India

1. Amazon India

Amazon India is the most preferred marketplace in India. 76% of online shoppers consider it the most trusted online marketplace. Amazon has been a tough competition to eCommerce biggies like Flipkart & Myntra. 

It provides shipping options with multiple gateways like Amazon Prime, Amazon Self-Ship, and more. The technological innovations and outstanding customer service have made it a preferable choice.

2. Flipkart

Initially, Flipkart started by selling books online. Now, it sells a wide range of products. What makes this marketplace desirable is the availability of various products at reasonable prices.

Flipkart provides logistics services called Ekart to its sellers, along with a fulfillment center. The platform allows its sellers to reach billions of customers instantly. Flipkart’s USPs are quick payments (7-15 days) and timely pick-up service. 

3. Paytm

With approximately 10 crores+ customers, Paytm is ruling the eCommerce industry by imparting services like recharges, payments, travel, tickets, movies, shopping, and so on. Listing, easy registration, incredible support, and quick payments make it suitable for sellers to list their products on this platform. Cashback and discounts offered by Paytm make it an exclusive marketplace.

4. Myntra

It is a marketplace with a large variety of fashion accessories, beauty care products, clothes for men and women, footwear and more. The marketplace was opened in 2007 with a focus on personalising gift items. Sellers must register themselves first, and once their profile is reviewed, they can sell their products on the website.

5. Snapdeal

Snapdeal is another online marketplace that originated in India. Here, you can sell products as small as a hair clip to furniture, and you can create your target audience once you set up your online store. 

It’s effortless to sell on Snapdeal; you must register your business on the platform and list your products. You can manage your orders received via their portal, and they also offer shipping services at additional costs. 

6. IndiaMart 

IndiaMart is one of the leading marketplaces in India, with over 10 crores of registered users. They have almost 60% of India’s market share in selling products online. 

You can sell anything from medical equipment to clothes to fabric and whatnot. Not only this, but it is also a great platform to resell items.

On IndiaMart, you’re required to create your seller profile which is then verified, and once you are through with the verification process, you can list your products online. The best part is that they don’t charge any commission or transaction fees on each product you sell. 

7. eBay

Around 2.1 million shoppers annually shop through eBay, and over 30,000 merchants are selling on it. To sell on eBay, you need to sign up and create a business account on the platform. Once verified, you can list your products in the form they provide.

Also, your first 250 listings are free, and they start charging you a $0.35 insertion fee per listing. They also charge 10-15% of the final value once your item sells through their marketplace.

8. Facebook Marketplace 

Facebook Marketplace has over 2.7 billion monthly users, offering a significant opportunity to sell your products online. According to recent statistics, the marketplace has over 1.79 million active users. 

Anyone above the age of 18 years can shop from Facebook Marketplace, making it highly accessible to a lot of people. Also, you can almost sell anything and everything here as it doesn’t have strict business guidelines. Facebook does not charge any fees for listing products on the marketplace. Although they previously charged 5% per shipment.

9. Etsy

Etsy is another online site and marketplace where you can set up your business and list your products. It is one of the most popular marketplaces globally, and slowly, it is also making its way through the Indian market.  Etsy is majorly popular for DIY, art and craft products. 

To get started on the platform, you need to list your business – which typically starts at a listing cost of ₹16; post which, you can list products for four months or until they sell. They also charge an additional 6.5% transaction fee on purchases made via their marketplace, including the postage price. 

10. Pepperfry

Pepperfry is the one-stop solution for household needs. Sellers can list products such as furniture, hardware, lamps, kitchen, dining, decor, and garden. Sellers can get their products listed for free in Pepperfry, but they have to pay a commission on every sale.

11. ShopClues

This online marketplace is a hub for over 6 Lakh merchants dealing in over 28 million products. The company serves all major pin codes in India. ShopClues is known for local and regional brands. It is best suited for sellers dealing in fashion, home & kitchen appliances, mobiles, electronics, and sports.

Final Thoughts

If you are new to the eCommerce industry and don’t have a budget to invest in a website, then the online marketplace is an ideal option. Selling products in online marketplaces lets you reach customers all over the country. All you need is a registered company, a tax number, and a bank account. These platforms will take care of the rest of the logistics and payments (major obstacles for eCommerce businesses).

We hope this list will help you choose the best marketplace for your online eCommerce business.