Abstract
Today’s rapidly advancing technologies and highly competitive and dynamic markets make continuity essential in organizations’ service development and innovation activities. However, little is known about why and how organizations organize for continuous digital service innovation (DSI) and what follows. To address this gap, this paper explores the “why,” “how,” and “what” of continuous DSI. We present findings from a thematic analysis of 23 semi-structured interviews with six case organizations to shed light on the external and internal drivers (why), principles, practices, methods (how), and outcomes (what) of continuous DSI for organizations. We observe that, externally, continuous DSI is driven by the rapid and dynamic changes in the business environment, rapid technological advancements, and customers’ expectations of continuity. Multiple customer, profitability, performance, and technology-related objectives exist internally. The organization for continuous DSI emphasizes customer- and other stakeholder-related principles and practices, as well as continuity-related principles and practices for the development and innovation activities. In addition, we find that service organizations implement various methods for continuous DSI. The effects of continuous DSI on organizations include diverse customer, development and innovation, communication, and collaboration-related outcomes. We contribute by offering a novel, practice-based understanding of continuous DSI in organizations, which may inform future research on this emerging phenomenon.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Nambisan, S., Lyytinen, K., Majchrzak, A., Song, M.: Digital innovation management: reinventing innovation management research in a digital world. MIS Q. 41, 223–238 (2017). https://doi.org/10.25300/MISQ/2017/41:1.03
Yoo, Y., Henfridsson, O., Lyytinen, K.: The new organizing logic of digital innovation: An agenda for information systems research. Inf. Syst. Res. 21, 724–735 (2010). https://doi.org/10.1287/isre.1100.0322
Conboy, K.: Agility from first principles: Reconstructing the concept of agility in information systems development. Inf. Syst. Res. 20, 329–354 (2009). https://doi.org/10.1287/isre.1090.0236
Agerfalk, P.J., Fitzgerald, B., Slaughter, S.A.: Introduction to the special issue--flexible and distributed information systems development: state of the art and research challenges. Inf. Syst. Res. 20, 317–328 (2009). https://doi.org/10.1287/isre.1090.0244
Humble, J., Molesky, J.: Why enterprises must adopt devops to enable continuous delivery. Cutter IT J. 24, 6–12 (2011)
Debois, P.: Devops: a software revolution in the making? Cutter IT J. 24, 3–5 (2011)
Stahl, D., Martensson, T., Bosch, J.: Continuous practices and devops: beyond the buzz, what does it all mean? In: 2017 43rd Euromicro Conference on Software Engineering and Advanced Applications (SEAA), pp. 440–448 (2017). https://doi.org/10.1109/SEAA.2017.8114695
Lwakatare, L.E., Kuvaja, P., Oivo, M.: An exploratory study of DevOps: extending the dimensions of DevOps with practices. In: The 11th International Conference on Software Engineering Advances. IARIA, pp. 91–99 (2016)
Mäkinen, S., et al.: Improving the delivery cycle: A multiple-case study of the toolchains in Finnish software intensive enterprises. Inf Softw Technol. 80, 175–194 (2016). https://doi.org/10.1016/j.infsof.2016.09.001
Osmundsen, K., Bygstad, B.: Making sense of continuous development of digital infrastructures. J. Inf. Technol. 37, 144–164 (2022). https://doi.org/10.1177/02683962211046621
Fitzgerald, B., Stol, K.J.: Continuous software engineering: a roadmap and agenda. J. Syst. Softw. 123, 176–189 (2017). https://doi.org/10.1016/j.jss.2015.06.063
Fitzgerald, B., Stol, K.J.: Continuous software engineering and beyond: Trends and challenges. In: 1st International Workshop on Rapid Continuous Software Engineering, RCoSE 2014 - Proceedings. Association for Computing Machinery, pp. 1–9 (2014). https://doi.org/10.1145/2593812.2593813
Lusch, R.F., Nambisan, S.: Service innovation: a service-dominant logic perspective. MIS Q. 39, 155–175 (2015)
Myers, M.D.: Qualitative Research in Business & Management. Sage Publications, London (2020)
Vargo, S.L., Lusch, R.F.: Evolving to a new dominant logic for marketing. J. Mark. 68, 1–17 (2004)
Vargo, S.L., Lusch, R.F.: Institutions and axioms: an extension and update of service-dominant logic. J. Acad. Mark. Sci. 44(1), 5–23 (2015). https://doi.org/10.1007/s11747-015-0456-3
Vargo, S., Lusch, R.: Service-dominant logic: continuing the evolution. J. Acad. Mark. Sci. 36, 1 (2008). https://doi.org/10.1007/s11747-007-0069-6
Ordanini, A., Parasuraman, A.: Service innovation viewed through a service-dominant logic lens: a conceptual framework and empirical analysis. J. Serv. Res. 14, 3–23 (2011). https://doi.org/10.1177/1094670510385332
Akaka, M.A., Vargo, S.L.: Technology as an operant resource in service (eco)systems. IseB 12(3), 367–384 (2013). https://doi.org/10.1007/s10257-013-0220-5
Barrett, M., Davidson, E., Prabhu, J., Vargo, S.L.: Service innovation in the digital age: key contributions and future directions. MIS Q. 39, 135–154 (2015)
Vargo, S.L., Wieland, H., Akaka, M.A.: Innovation through institutionalization: a service ecosystems perspective. Ind. Mark. Manage. 44, 63–72 (2015)
Edvardsson, bo., Tronvoll, B.: A new conceptualization of service innovation grounded in S-D logic and service systems. Int. J. Qual. Serv. Sci. 5, 19–31 (2013). https://doi.org/10.1108/17566691311316220
Ostrom, A.L., et al.: Moving forward and making a difference: Research priorities for the science of service. J. Serv. Res. 13, 4–36 (2010). https://doi.org/10.1177/1094670509357611
Mele, C., Colurcio, M., Spena, T.R.: Alternative Logics for Innovation: a call for service innovation research. In: Proceedings of the Naples Forum on Service Conference (2009)
Lianto, B., Dachyar, M., Soemardi, T.P.: Continuous innovation: a literature review and future perspective. Int. J. Adv. Sci. Eng. Inf. Technol. 8, 771–779 (2018). https://doi.org/10.18517/ijaseit.8.3.4359
Hyland, P., Boer, H.: A Continuous Innovation Framework: Some Thoughts for Consideration. In: Prepared by Causal Productions [for] Continuous Innovation Network. CINet, pp. 389–400 (2006)
Steiber, A., Alänge, S.: A corporate system for continuous innovation: the case of Google Inc. Eur. J. Innov. Manage. 16, 243–264 (2013). https://doi.org/10.1108/14601061311324566
Poppendieck, M., Poppendieck, T.: Lean software development: an agile toolkit. Addison-Wesley (2003)
Creswell, J.W.: Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications Ltd., Thousand Oaks, CA (2014)
Patton, M.Q.: Qualitative Research & Evaluation Methods. Sage Publications, Inc (2002)
Braun, V., Clarke, V.: Using thematic analysis in psychology. Qual. Res. Psychol. 3, 77–101 (2006)
Nowell, L.S., Norris, J.M., White, D.E., Moules, N.J.: Thematic analysis: striving to meet the trustworthiness criteria. Int. J. Qual. Methods. 16, 1–13 (2017). https://doi.org/10.1177/1609406917733847
Acknowledgement
This research is partly funded by the Foundation for Economic Education, Finland [grant number 34014860].
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Elo, J., Pekkala, K., Tuunanen, T., Lumivalo, J., Salo, M. (2022). Exploring the “Why”, “How”, and “What” of Continuous Digital Service Innovation. In: Taibi, D., Kuhrmann, M., Mikkonen, T., Klünder, J., Abrahamsson, P. (eds) Product-Focused Software Process Improvement. PROFES 2022. Lecture Notes in Computer Science, vol 13709. Springer, Cham. https://doi.org/10.1007/978-3-031-21388-5_25
Download citation
DOI: https://doi.org/10.1007/978-3-031-21388-5_25
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-21387-8
Online ISBN: 978-3-031-21388-5
eBook Packages: Computer ScienceComputer Science (R0)