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Human as media. The emancipation of authorship Kindle Edition
"With its concept of the 'viral editor' (now transformed, in our harsher decade, into 'viral inquisitor'), 'Human as Media' remains mandatory reading for anyone wishing to understand the disruptions of the digital."
– Martin Gurri, author of "The Revolt of the Public."
"Terrific book! Miroshnichenko is a media ecologist in the truest sense, analyzing the effect of technology on what it means to be human. This is an important book in a world where our apps are learning about us every time we touch a screen, and it is essential reading for anyone who has come to suspect that our civilization may have the medium and message reversed."
– Douglas Rushkoff, author of "Present Shock," "Program or Be Programmed," and "Media Virus."
"The book is a blockbuster full of insights into the nature of communication, socialization, authorship, culture, politics and their connection to the Web. Miroshnichenko has extended McLuhan’s ideas to create totally new insights of his own."
– Robert K. Logan, author of "The Future of the Library: An Old Figure in a New Ground" (coauthored with Marshall McLuhan), "The Alphabet Effect", and "McLuhan Misunderstood: Setting the Record Straight."
Human as media. The emancipation of authorshipexplores the phenomenon of "emancipated authorship" and its effect on society.
Over 6,000 years of writing, there have been about 300 million authors – people capable of communicating their opinions beyond their physical reach. By 2013, thanks to the Internet, historically instantly, the number of authors has reached two billion. Human as Media. The Emancipation of Authorship examines how formerly passive consumers of content, becoming themselves media, unavoidably engage in the evolution of media activism. Struggling for response and better socialization, the former audience gets increasingly affected by the opportunity of authorship and inevitably evolves from everyday idle talks, through "lolcats" memes, to civic discussions, and finally, to political activities.
The conflict between emancipated authorship and the old broadcasting media model of society stirs up antagonisms between developed and developing countries and intensifies social and cultural conflicts within developing countries.
Other books by Andrey Miroshnichenko (Andrey Mir):
- Postjournalism and the death of newspapers. The media after Trump: manufacturing anger and polarization. (2020). The book introduced the notion of "postjournalism" into contemporary media criticism.
- Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect. (2024). The book explains digital tribalization through the phenomenon of digital orality – the effect of digital media that reverses print literacy and retrieves orality.
The author’s blog: human-as-media.com. Twitter: @Andrey4Mir
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LanguageEnglish
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Publication dateDecember 30, 2013
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File size4810 KB
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Product details
- ASIN : B00HLT7H0E
- Publisher : Andrey Miroshnichenko (December 30, 2013)
- Publication date : December 30, 2013
- Language : English
- File size : 4810 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 102 pages
- Best Sellers Rank: #1,194,117 in Kindle Store (See Top 100 in Kindle Store)
- #209 in Media & Internet in Politics (Kindle Store)
- #280 in Social Media
- #601 in Media & Internet in Politics (Books)
- Customer Reviews:
About the author
Andrey Mir (Andrey Miroshnichenko) is a media scholar and journalist. He authored "Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect" (2024), "Postjournalism and the Death of Newspapers. The Media after Trump: Manufacturing Anger and Polarization" (2020). “Human as Media. The Emancipation of Authorship” (2014) and other books on media and politics.
Blog: Human as Media. Twitter: @Andrey4Mir
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The main theme of the book is the emancipation of authorship. The spread of internet and development of network’s ecosystem (particularly, social media) allows everyone to publish anything that is accessible by everybody. Such means of creation change the creator himself: the possibility of publishing turns into the obligation. You do not really exist if you do not share with the world and do not receive the response (a holiday trip abroad isn’t complete without photos in Instagram).
The millions of people participating in sharing and publishing create the mechanism of ‘virus redactor’: a force that selects and spreads content that is filling your media agenda and social feeds of everyone. This process leads to the great changes of the society: the old institutes look clumsy and incompetent in comparison with rapid, evolving and interconnected networks of people. A large chunk of book is touching the aspect of political changes (with numerous examples): bloggers who start to express themselves in any way inevitably become the part of political life.
You probably won’t find a lot of practical recommendations here. This book is more like a textbook of the new discipline – but a really interesting one. The simple presuppositions of the author in an almost Socratic way lead to the vast and rather intriguing images of future. Near the end such images become somewhat bleak: Miroshnichenko concludes that the emancipation of authorship almost always provokes some form of reactive terrorism. But the book isn’t depressing: if you can understand and anticipate changes, the chaotic future becomes much more logical.
Some of the points that were striking and important for me (not sure if author would agree):
0) Detailed concept of "Viral Editor". I am somewhat skeptical about its alleged omnipotence, but the concept is interesting and worth paying a lot of attention to it.
1) about importance for politicians, professionals in humanities, sociologists to start paying attention to what technologists are doing (I am closer to technologists side). C.P. Snow talked about the split between sciences and humanities more than 50 years ago, and, according to Andrey, the problem is about to manifest itself in more ugly ways.
2) Technology is indifferent to social consequences, it is developing really fast and not enough attention is paid to them, because "everything is too amazing right now".
BTW, a creative method for solving global conflicts I'd approve of:
> It is very likely that if you were to throw ten thousand mobile devices out of a plane over North Korea, devices that were loaded with Facebook and connected to a satellite Internet provider, the regime would cease to exist far more quickly than it would for economic reasons.
In short, highly recommended. Even if you disagree with some of the points, you will know what you disagree with.