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Serpstat Review

Serpstat
Our score: 9.6 User satisfaction: 100%

What is Serpstat?

Serpstat is a comprehensive platform for search engine optimization. It is designed to help business improve their performance in major SEO areas, specifically marketing, search analytics, content marketing, PPC, and more. With Serpstat, you know who is ranking well in search engine result pages (SERPs) and how you can beat the competition.

Using Serpstat’s analytics system, you are able to determine how your competitors achieve success in the SERPs rankings by gaining the most recent information and business intelligence on their promotion spending. You can also delve into the keywords they are using for their campaigns. With all information in your hands, you can devise and execute effective SEO campaigns, leave your competitors behind and drive your business towards success.

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Overview of Serpstat Benefits

SEO specialists love having the information they need whenever they need it. With Serpstat, they don’t only get not only the rank of one domain for the tracked keyword but all the details of the top 100 search results of that particular keyword. This enables users to gain insight into the exact rankings of all the top 100 domains for a keyword without having to create individual projects to monitor ranks of competitors. On top of that, you will also receive the historical data of a keyword per city or region.

Backlink analysis is vital to any SEO effort. With Serpstat, you receive a thorough backlink analysis report that includes a set of anchors together with referring pages and domains. The system also enables you to track the backlinks of your websites and that of your competitors.

Serpstat implements a unique algorithm that enables the system to discover the market share of all the domains in the top 100 search results for a specific keyword and keyword groups. This allows SEO specialists to identify trends and pitfalls in a domain’s visibility. Serpstat also display fluctuations in the market share, which provides users insight to closely track their competitors as well as dig deeper into the market niche.

With Serpstat, you will see how optimized your websites are and compare them to the level of optimization enjoyed by your competitors’ websites. This enables you to see what optimization practices you need to implement and what elements you need to discard. You will also spot new errors and duplicates and address these issues so that your websites will rank better in the SERPs.

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Overview of Serpstat Features

  • Keyword Research
  • Search Anaytics
  • Advertising Analysis
  • Content Marketing Ideation
  • Competitor Research
  • Rank Tracking
  • Market Intelligence
  • On-Page Audit
  • Reports and Infographics
  • API

Serpstat Position In Our Categories

Since businesses have their own business demands, it is only practical they steer clear of deciding on a one-size-fits-all, ”best” business program. However, it is nearly futile to discover such an app even among sought-after software solutions. The clever step to undertake should be to jot down the different vital aspects which merit examination like important features, budget, technical skill aptitude of staff members, company size, etc. The second step is, you must follow through the product research systematically. Go over some Serpstat reviews and scrutinize each of the applications in your shortlist more closely. Such comprehensive product investigation ascertain you avoid ill-fitting apps and subscribe to the system which provides all the function your company requires.

Position of Serpstat in our main categories:

TOP 3

Serpstat is one of the top 3 Keyword Ranking & Tracking Software products

TOP 3

Serpstat is one of the 3 Local SEO Software products

TOP 200

Serpstat is one of the top 200 Marketing Software products

TOP 3

Serpstat is one of the 3 SEO Analysis & Audit Software products

TOP 3

Serpstat is one of the top 3 SEO Management Software products

TOP 3

Serpstat is one of the 3 SEO Reporting Software products

TOP 3

Serpstat is one of the top 3 SEO Software products

There are trendy and widely used applications in each software category. But are they necessarily the best fit for your company’s unique needs? A market-leading software product may have thousands of users, but does it present what you require? For this reason, do not blindly shell out for popular systems. Read at least a few Serpstat SEO Software reviews and consider the elements that you wish to have in the software such as the cost, main tools, available integrations etc. Then, shortlist a few solutions that fit your needs. Check out the free trials of these platforms, read online opinions, get explanations from the seller, and do your investigation systematically. This profound research is sure to help you find the finest software platform for your company’s unique needs.

How Much Does Serpstat Cost?

Serpstat Pricing Plans:

Free Trial

Guest

Free

Registered Users

Free

Plan A

$19/month

Plan B

$69/month

Plan C

$149/month

Plan D

$299/month

Plan E

$499/month

Plan F

$999/month

Plan G

$1,499/month

Plan H

$2,500/month

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What are Serpstat pricing details?

Serpstat Pricing Plans:

Free Trial

Guest

Free

Registered Users

Free

Plan A

$19/month

Plan B

$69/month

Plan C

$149/month

Plan D

$299/month

Plan E

$499/month

Plan F

$999/month

Plan G

$1,499/month

Plan H

$2,500/month

Serpstat offers a very flexible SMB & enterprise pricing schemes with as many as 10 different packages to meet the needs of every users. A free plan for guests and registered users is also available. Take a look at the details and select the best plan for your company:

Guest – Free

  • 10 queries per day
  • 10 Results per report
  • In-depth URL Analysis

Registered Users – Free

  • 30 queries per day
  • 10 Results per report
  • In-depth URL Analysis

Plan A – $19/month or $11.4/month (annual billing)

  • 300 queries per day
  • 100 Results per report
  • In-depth URL Analysis

Plan B – $69/month or $41.4/month (annual billing)

  • 4000 queries per day
  • 15,000 Results per report
  • In-depth URL Analysis
  • Missing Keywords
  • Cluster Research
  • Access to API
  • 1 API maximum requests per second

Plan C – $149/month or $89.4/month (annual billing)

  • 6000 queries per day
  • 40,000 Results per report
  • In-depth URL Analysis
  • Missing Keywords
  • Cluster Research
  • Access to API
  • 10 API maximum requests per second

Plan D – $299/month or $179.4/month (annual billing)

  • 8000 queries per day
  • 50,000 Results per report
  • In-depth URL Analysis
  • Missing Keywords
  • Cluster Research
  • Access to API
  • 10 API maximum requests per second
  • Access to Google.KZ

Plan E – $499/month or $299.4/month (annual billing)

  • 12,000 queries per day
  • 75,000 Results per report
  • In-depth URL Analysis
  • Missing Keywords
  • Cluster Research
  • Access to API
  • 10 API maximum requests per second
  • Access to Google.KZ
  • Link Explorer
  • Site Audit
  • 100 Projects to track, analyze and audit
  • Ticket Support
  • Phone Support

Plan F – $999/month or $599.4/month (annual billing)

  • 25,000 queries per day
  • 100,000 Results per report
  • In-depth URL Analysis
  • Missing Keywords
  • Cluster Research
  • Access to API
  • 10 API maximum requests per second
  • Access to Google.KZ
  • Link Explorer
  • Site Audit
  • 10,000 Projects to track, analyze and audit
  • Ticket Support
  • Phone Support

Plan G – $1,499/month or $899.4/month (annual billing)

  • 1,000,000 queries per day
  • 1,000,000 Results per report
  • In-depth URL Analysis
  • Missing Keywords
  • Cluster Research
  • Access to API
  • 10 API maximum requests per second
  • Access to Google.KZ
  • Link Explorer
  • Site Audit
  • 1,000 Projects to track, analyze and audit
  • Ticket Support
  • Phone Support

Plan H – $2,500 month or $1,500/month (annual billing)

  • 1,000,000 queries per day
  • 1,000,000 Results per report
  • In-depth URL Analysis
  • Missing Keywords
  • Cluster Research
  • Access to API
  • 10 API maximum requests per second
  • Access to Google.KZ
  • Link Explorer
  • Site Audit
  • 1,000 Projects to track, analyze and audit
  • Ticket Support
  • Phone Support

User Satisfaction

Positive Social Media Mentions 2
Negative Social Media Mentions 0

We know that when you choose to purchase a SEO Software it’s crucial not only to learn how professionals evaluate it in their reviews, but also to discover whether the actual users and enterprises that purchased these solutions are indeed content with the service. Because of that need we’ve devised our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Serpstat reviews across a broad array of social media sites. The information is then displayed in an easy to understand form indicating how many customers had positive and negative experience with Serpstat. With that information available you will be equipped to make an informed business decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Serpstat?

No information available.

Serpstat User Reviews

Serpstat average rating:

Average score
5/5 (17 user reviews)
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Write your own review of this product

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The most favorable review

Joanna

PROS: I'm making use of Serpstat for planning content. It's been a great ride using it. All you needed to do was seek out question keywords that people are utilizing when searching a particular website. Once that's done, you now have yourself a plan good for the next few months. This involves answering the necessary questions and you've got yourself a really good content for your site. It's also perfect for researching competitors in your industry.

CONS: On its own, the software is really easy to use. It can be a bit difficult putting its abundance of features into practice. Their customer suppot is friendly. They were able to help me out numerous times.

Reviewed 6 years ago

Read full review >

The least favorable review

Dennis

PROS: The thing that I like most with this is its support. You actually have a pre-installed messenger from the site itself. Whenever you have inquiries, I pull it up. I ask whatever I need to ask and within minutes I get the response I want.

CONS: There are some things that I don't like. But the one true problem I experienced has something to do with the missing keywords. The list happens to not be sorted out in the form of headers.

Reviewed 3 years ago

Read full review >

More reviews from 17 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Powerful and extremely useful

Read full review >
Daija
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 30.10.2021 Company Size: 1-10 Employees Industry: N/A

PROS: With the comprehensive data it provides, Serpstat is value for money. The keyword search and backlink are particularly impressive. Apart from the interface itself, another valuable aspect with Serpstat is its flexible pricing packages which help you ensure that you pay for what you need and get more than the subscription fee.

CONS: I have nothing against the system.

What do you think about this review?

Great Poor

My remarkable experience with Serpstat

Read full review >
Angelica
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 30.10.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Serpstat is a one-stop-shop platform for all your marketing needs. Throughout the three years of using this app, I have substantially benefitted from its numerous features: campaign ideation; backlink; auditing; SEO keyword search; and competitor search.

CONS: There is nothing in Serpstat that displeases me.

What do you think about this review?

Great Poor
Show More User Reviews (17)

Utilizing it for SEO optimization and content marketing purposes.

Read full review >
Garrett
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.10.2021 Company Size: 11-50 Employees Industry: Unavailable

PROS: It's packed with cleaner keyword databases made available for the UK, USA, Ukraine, and Russia. These are the countries that we're currently operating in. The search suggestion is perfect for content marketing. On-demand support is excellent.

CONS: Its UX/UI needs some improvement. It can be confusing sometimes. Some European countries lack support.

What do you think about this review?

Great Poor

The future of digital marketing

Read full review >
Barton
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 03.10.2021 Company Size: Industry: N/A

PROS: Serpstat is extensive especially when it comes to generating SEO reports. The interface is rich with easily accessible commands.

CONS: It takes a while to be learned, especially for total newbies.

What do you think about this review?

Great Poor

Widens reach thru effective campaigns

Read full review >
Carolyne
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 21.09.2021 Company Size: Industry: N/A

PROS: I love that this platform not only provides the rank of one domain for the tracked keyword but all the details of the top 100 results, from historical data to cities or regions where these are most searched.

CONS: I suggest they refrain from showing preliminary page rankings as the final rankings, which appear in about a day, is starkly different. This only gives false data at the outset.

What do you think about this review?

Great Poor

Excellent for SEO marketing

Read full review >
Madeline
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 29.06.2021 Company Size: 1-10 Employees Industry: N/A

PROS: Serpstat is my go-to for rank estimation, SEO search, SEO analysis, and overall technical audit.

CONS: The platform should allow more flexibility in terms of customizing the interface, among others.

What do you think about this review?

Great Poor

A worthy SEO tool to have.

Read full review >
Don
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.05.2021 Company Size: More than 100 Employees Industry: Unavailable

PROS: The first thing you'll see firsthand is its clean UI. I'm absolutely in love with it. The functionaliy works perfectly. The backlink and rank tracker are some of the best I've seen in today's market.

CONS: Since I'm a German client, it'd be nice to have a German database. Right now, it's missing that functionality. But in a nutshell, Serpstat has the functionality that's actually worth buying.

What do you think about this review?

Great Poor

A tool with some interesting features.

Read full review >
Janice
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 30.05.2021 Company Size: More than 100 Employees Industry: Internet

PROS: There are several features worth nothing. Its Tree-view algorithm lets you check up on the positions of your page and swiftly chooses pages for promotion. Its Page vs. Page comparison is something that no other tool has. It functions by giving you a back-to-back comparison of any page quickly. The Scheduled SEO audit tool was handy as we were migrating to HTTPS.

CONS: I dislike its blue colored design. I'm not a big fan of today's trend in keeping things blue just about anywhere.

What do you think about this review?

Great Poor

An all-around tool for those constantly dealing with SEO.

Read full review >
Marc
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.03.2021 Company Size: 1-10 Employees Industry: Computer Software

PROS: There are a wide range of tools that can be used for SEO strategy. You'll be able to land SEO auditing, keyword research, backlink analysis, SERP monitoring, and countless others. You need to know a bit about SEO in order to use it. In case you have no clue, information can be found in the Serpstat Academy. This software is ideal in determining errors in your on-page SEO, making an analysis of competitors, and see how they're ranked for multiple keyboards.

CONS: There are a plethora of tools available that can be confusing for users. Even if the UX is clear as day, it's still hard to land the right tool. These are the kind of things they need to improve on. But then again, this really had no major effect on the tool's robustness.

What do you think about this review?

Great Poor

An awesome product at a worthy price tag armed with exceptional support.

Read full review >
Dennis
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.02.2021 Company Size: More than 100 Employees Industry: Internet

PROS: The thing that I like most with this is its support. You actually have a pre-installed messenger from the site itself. Whenever you have inquiries, I pull it up. I ask whatever I need to ask and within minutes I get the response I want.

CONS: There are some things that I don't like. But the one true problem I experienced has something to do with the missing keywords. The list happens to not be sorted out in the form of headers.

What do you think about this review?

Great Poor

This tool does the essentials.

Read full review >
Aaron
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 08.02.2021 Company Size: 1-10 Employees Industry: Management Consulting

PROS: A single tool with a wide range of features. Serpstat provides a function that I didn't even know I'd end up needing. There were features that I've yet been exposed to. That was until I started making use of them.

CONS: Different approaches of achieving the same report. Its extensive features can, at times, have more than one approach of acquiring the same report. Starting things off with it can be a bit confusing. But you'll soon be acclaimed to learning the favorite spots as you go along.

What do you think about this review?

Great Poor

A user-friendly tool that’s both useful and exciting.

Read full review >
Emily
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.02.2021 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: The things that stood out the most with SerpSat is its learning/training materials. I had zero knowledge when it comes to utilizing this tool. After looking into a few of their podcasts, things became a bit simpler to explore and do things. They're very responsive.

CONS: I'm not sure if this is specific with SerpStat. But it must be something that I've observed with other SEO tools. Currently, there's not much data when it comes to low-traffic searches. Or there's none of those niche-heavy things.

What do you think about this review?

Great Poor

Serpstat is ideal for doing research on competitors and planning out content

Read full review >
Joanna
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.02.2018 Company Size: More than 100 Employees Industry: Internet

PROS: I'm making use of Serpstat for planning content. It's been a great ride using it. All you needed to do was seek out question keywords that people are utilizing when searching a particular website. Once that's done, you now have yourself a plan good for the next few months. This involves answering the necessary questions and you've got yourself a really good content for your site. It's also perfect for researching competitors in your industry.

CONS: On its own, the software is really easy to use. It can be a bit difficult putting its abundance of features into practice. Their customer suppot is friendly. They were able to help me out numerous times.

What do you think about this review?

Great Poor

Thanks to its new features, it’s now fun to do keyword research.

Read full review >
Jody
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.02.2018 Company Size: More than 100 Employees Industry: Internet

PROS: SERPstat offers numerous in playing around with keyword lists. The feature I like is researching niche questions. This gives you plenty of inspiration for your content. Its keyword filters let you filter queries that trigger featured answers, videos, images, and the knowledge graph. It's an awesome way to do research on keyword competition and make an estimate on the visibility of your SERPs even if you're able to scale high.

CONS: It's difficult finding faults for a really great product. It would be cool if there's some kind of transparent link between Search Suggestions and the Organic sections. For instance, it'd be clearer seeking an Organic list suggestion in landing extended suggestions, competition, and search volume.

What do you think about this review?

Great Poor

It’s ideal for doing keyword tracking and research, and link research.

Read full review >
Nora
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.01.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: Lots of things to appreciate with this stuff. It appears that the keyword tracking is a lot better than what we've used before. Great backlink analysis functionality. It shows the same like that of Majestic (which is fantastic BTW).

CONS: With the tool being branded as one of the new kids on the block, it comes with some bugs. Surprisingly, they're able to patch things up quickly. Whenever we report a bug, the issue is fixed within a day. For the most part, they repair/ammend problems within a few hours.

What do you think about this review?

Great Poor

It’s either Serpstat or nothing!

Read full review >
Sheldon
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.12.2017 Company Size: 1-10 Employees Industry: Professional Training & Coaching

PROS: Serpstat is the kind of platform that won't make you feel stupid. This is especially true if you're not familiar with SEO. They make things simpler. They even got some of their own magic folks writing messages on your screen and do some hand-holding along the way.

CONS: So far, there's nothing much to hate. Don't take this the wrong way. But I'll likely end up with something to complain about. So far, I'm really pleased in using it.

What do you think about this review?

Great Poor

It was a bargain of a century for us

Read full review >
Ivan Filimonov
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 13.04.2017 Company Size: 11-50 Employees Industry: Publishing

PROS: The fact that I solely manage 3 blogs successfully using just this tool tells a lot. I was skeptical first, considering how much functionality this SEO combiner has, and for the half of Semrush and Ahrefs price! The keyword data is solid as I checked it back to back with Semrush's Pro package and in some cases even excels. The rank tracker is very useful and handy on the go. I seldom use other tools for my backlinks apart from Serpstat since I previously used Majestic and these are practically identical in terms of backlink data with Serpstat often showing even more results. So I ditched a few old tools and cut expenses by half using just this one tool! Solid choice.

CONS: The keyword difficulty feature yet to be implemented for this to be a proper replacement to all tools I use for SEO.

What do you think about this review?

Great Poor
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Serpstat user reviews

Powerful and extremely useful

Read full review >
Daija
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 30.10.2021 Company Size: 1-10 Employees Industry: N/A

My remarkable experience with Serpstat

Read full review >
Angelica
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 30.10.2021 Company Size: 1-10 Employees Industry: N/A

Utilizing it for SEO optimization and content marketing purposes.

Read full review >
Garrett
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.10.2021 Company Size: 11-50 Employees Industry: Unavailable

The future of digital marketing

Read full review >
Barton
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 03.10.2021 Company Size: Industry: N/A

Widens reach thru effective campaigns

Read full review >
Carolyne
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 21.09.2021 Company Size: Industry: N/A
Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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