Crafting narratives to help brands communicate effectively

What CoLab does

New Scientist's CoLab team helps clients create rich, engaging conversations with an intelligent and curious audience.

Using our award-winning editorial expertise, we bring to life the discovery and excitement behind brands with clarity and authority for New Scientist’s affluent, engaged audience of thought leaders and early adopters.

With our evidence-based perspective, our clients can define clear brand narratives and then amplify these messages across our powerful media channels.

These include print, digital, social, video and audio content. We also deliver New Scientist Live, tailored events, masterclasses, competitions, online debates, surveys and standalone microsites.

These channels deliver effective, measurable results.

New Scientist is one of the world’s leading science and technology media brands. Let our expertise help build your future.

How we work

New Scientist CoLab’s creative process builds on the clients’ goals using in-depth scoping, message development and inventive fine-tuning to craft stories and experiences that celebrate their message.

This process draws on New Scientist’s authority and expertise to build confidence and prestige in brands, often while working within the confines of strict rules, for example relating to pharmaceutical marketing. Over many years, we have painstakingly built our experience and reputation with the world’s top brands.

New Scientist CoLab has a global audience that is loyal, inquisitive and highly engaged. As part of the Daily Mail and General Trust, CoLab can also partner with titles such as i News, Metro and the Daily Mail to give clients access a unique audience of unprecedented size and breadth.