Best Mobile Marketing Software in 2024

Mobile marketing tools offer an inexpensive and fast method to reach out to prospects and customers via the ubiquitous mobile phone. You can use mobile marketing software for a number of online tasks such as recruiting new customers, informing them about an upgrade, advertising a new service or product, promoting special deals, etc. This buyer’s guide aims to help you when looking for the best Mobile Marketing Software for your needs among the many programs available in the market.

A good course of action is to sign up for at least a few free trial plans or demo from popular providers of mobile marketing tools. With that method you will have the opportunity to test the important elements and you will get a good comparison of the capabilities of the different platforms. The best thing to do when looking for the best Mobile Marketing software for enterprises or SMBs is to connect with the providers of services that currently have the highest SmartScore rankings and Customer Satisfaction Rating in our  mobile marketing software reviews, such as Listrak reviews and Publitrac, and consult them for a demo version of their product. 

Let’s take a look on mobile marketing software tools as a desirable addition to your work line, which can be more than helpful in the era of handheld devices. It will be a big arrival and the same as every arrival it will require you to solve few critical dilemmas in advance. Mobile marketing software is welcome in almost any company, but works the best in one of the following scenarios:

• Small Businesses automating mobile marketing for the first time. Small companies want to generate a higher return on investment, which is why they are the ones that can recognize the success of such software the most. These systems simplify their targeting and converting strategies, and streamline mobile campaigns to reach customers at a fraction of what they’re currently investing.
• Medium Businesses looking to improve efficiency. Medium companies are in a constant development process, and they need to improve lead management by nurturing buyers to a sales-ready position from wherever buyers are accessing their products. They need mobile marketing software to take advantage of automated mobile campaigns, and to let agents focus on more attention-demanding aspects.
• Large Businesses in need of mobile marketing analytics. Large companies have long surpasses initial traditional marketing automation, and are looking to upgrade their software with powerful mobile analytic features. Accurate analytics will accelerate and improve lead management, allow them to track ROI and optimize their fractional attribution models.

• Listrak: An online digital marketing automation solution for small business and large companies that integrates social elements with mobile marketing in highly personalized campaigns for high-volume and omnichannel retailers.
• Publitrac: An easy mobile marketing app for multichannel campaigns, with an amazing capacity to automate nurturing campaigns and to convert prospects into visible leads.
• Textedly. A text message marketing solution that helps businesses in getting in touch with their target audience through their mobile devices.

Mobile marketing apps can be categorized in many ways and vary from free and basic tool suites to ultra costly and accurate programs. Features can also act as categorization criteria, as certain programs do nothing but distribute emails, while others are more robust and they allow marketers to create and run campaigns on mobile devices, automate all marketing-related tasks, track and compare customer behavior and conversion rates, and even do some custom branding there. Deployment is also an important factor based on which there are:

• Software-as-a-service (SaaS) mobile marketing systems. These are usually paid per month, and are hosted on the vendor’s server. The business owner is not responsible for installation, updating, and maintenance.
• Cloud-hosted mobile marketing systems. Most of these offer free basic plans, and qualify as the most affordable ones due to their universal access and the fact that the client doesn’t need to update them or to pay for maintenance.

These are the main features you should look for when purchasing a mobile marketing app:

• Volume: Bulk text messaging is an important feature of mobile marketing. Select a vendor that enables you to send messages on large scale within a short period time. You should be able to send thousands of messages in a few seconds, and personalize them too as required. The messages should be compatible with popular platforms such as Android, iPhone/iPad, and tablet.
• Two-Way Messaging: This feature is important as you can interact with your prospects and customers effectively as they would be able to respond to your messages. You can use two-way text marketing to conduct meaningful conversations and build rewarding business relationships with your customers. You can showcase your company’s accessibility and customer service caliber, while receiving feedback and orders from your customers. You may need to hire more agents for the tasks, but the gains are immense in terms of community engagement. Some vendors offer support to sustain the increased traffic and to ensure interactive mobile marketing campaigns deliver the best possible results and experiences for both customers and companies.
• Proximity Features: The software should enable you to collect and use customer data effectively. Real-time analytics and insights can help you to target advertisements to specific customers, and optimize the place and time they receive them. This strategy is termed “proximity marketing”, and it allows companies to target people living in local neighborhoods as well as those planning to visit the area. Location-based advertising is widely used in industries such as entertainment, restaurant, and retail. Therefore, proximity features are an important functionality to have in your mobile marketing software if your company belongs to any of these industries.
• Promotions and Coupons: Eye-catching messages and ads are important for mobile marketing, and you can also use coupons and promotions to attract customers. This strategy is used by both local businesses as well as large online retailers. The software helps to integrate text-2-win contests and coupons in your messages. You can also use push notifications to alert customers about promotions and engage them using text-2-vote polls to boost your brand image.
• In-App Advertising: In-app and in-game advertising help you integrate a range of ad types. Standard and full-page ads are only a part of mobile marketing. Increasingly, ads are being added to enhance the mobile experience as well as in-game value. Many software vendors offer in-app marketing features to help companies use this effective mobile marketing strategy.
• Multi-Channel Marketing. Some apps are dedicated to a few channels such as SMS and emails which are good at their own rights. However, there’s also merit in looking into platforms that can send the same message through different channels including print, digital, and social media.

Our in-depth comparisons indicate that these are the main benefits companies experience when using a good mobile marketing system:

• They can design and deliver ad campaigns to mobile devices without having to compromise the responsiveness of their desktop websites. In fact, the ultimate purpose of the mobile marketing industry was to tap into new, mobile-based advertising forms to take their promotional strategies on a whole new and natural level. Besides, mobile marketing apps come packed with tools that track the ROI of mobile campaigns, such as SMS surveys, digital surveys, loyalty programs, and so on.
• Reach a larger audience through bulk SMS. Bulk SMS templates provided by most mobile marketing software vendors allow users to target larger audiences they believe could be interested in their product, relying strongly on the fact that users nowadays are less likely to skip the promoted content once it becomes available on their mobile devices.
• Integrate ads into mobile browsers, games, and apps. Together with the fact that it allows you to create amazingly effective mobile campaigns that drive genuine results, a good marketing app is also supposed to target audience with push notifications, and to try and integrate ads on different delivery channel. The tools will help you advertise your products in popular mobile locations, such as preferred browsers, most used apps, games, etc.
• Engage mobile users using targeted promotions and coupons. The same as in the case of traditional marketing automation, mobile marketing software can (and will!) engage larger audiences with targeted promotions and coupons, just that this time those will be sent to their mobile devices or displayed in locations where they can hardly be missed.
• Boost traffic to your website from mobile users. Think of targeting mobile audiences with your campaigns as increasing the number of prospective leads with an entirely new category of eventual buyers. This way, you will not only keep current users on your side, but attract new ones who were not even familiar with your performance and campaigns until now.
• Use two-way texting to engage and build relationships. Marketing campaigns are not just about reaching larger audiences, but connecting with them in a highly personalized and effective manner. Mobile marketing apps allow you to build firm customer relationships with two-way SMS messaging as a great way to entertain your audience. Explained simpler, this means that you will enable contacts to reply to your offer and to interact with you, and you will make your brand more trustworthy once the customer knows there is someone behind the wheel who is ready to help.
• Reduce turnaround times and boost coupon-to-customer conversion rates. Bulk SMSs and the innovative voice SMS marketing reduces the message processing time and the server load, and offers a variety of real-time gauges to let you know how well things are going.

Mobile marketing software is one of the newer breeds of business systems that is heavily influenced by circulating trends. Therefore, those who use this type of solution must be careful in observing trends such as these:

• The boom of mobile gaming. Gaming isn’t for hardcore gamers anymore, especially with the advent of mobile gaming. Mobile games are a billion-dollar industry with major players comprised of your average person. What this means for mobile marketing software is that they must now cater to such change by introducing new ways to target these mobile gamers with ads that are specifically crafted for them.
• Increased spending on location-based targeting. Smartphones have greatly improved the effectiveness of location-based ads. Since mobile devices typically give off the general location of its users, ads can be targeted at them with laser-like precision. For instance, local businesses can promote their products and services to people within their vicinity.
• Growth of m-commerce. While not new in particular, m-commerce trends are steadily rising as new devices, technologies, and software are innovating their mobile services. Ecommerce integration with social media platforms, for example, shapes the future where more consumers are expected to shop through their phones.

There are some concerns when using mobile marketing software that stems from the challenges faced by marketers when targeting smartphones, tablets, etc. for their advertisements. These include:

• Harder to accurately measure results. With such diversity in ways you can target users, sometimes you can’t be sure which campaigns are yielding results and which ones need adjustments. For this matter, looking for a mobile marketing app that can track progress, customers, and purchases is a good solution.
• It’s hard to time your ads. Most mobile marketing solutions can track the customer journey and are ready to show them your ads anytime. However, being inconsiderate of the timing will simply hurt your cause. Since most of these apps will give you control over when to show your ads, you must strike a balance between showing at important times without being overwhelming. For example, you can use the data from your unsubscribes and the like to help you decide which time isn’t the best.
• Too many channel choices. In mobile advertising, you have different channels in which to do your promotion. These include news feeds, email, push notifications, and in-app messages. Most mobile marketing software will provide caps on each of these services and you’ll have to purchase more after you run out. That’s why getting more information, whether be it through research or your data, helps choose which channel to go about and in which time.