Sponsoring

From sponsorships to partnerships

In our sponsorships, we focus on PwC's social engagement and how we can make a difference as a partner with the necessary knowledge and expertise. That means engaging with the organisations we sponsor on the social challenges they face. It is a clear shift from sponsorships to partnerships: collaborations that focus on joining forces and entering into dialogue. In addition to a financial contribution, these agreements always include a 'Value in Kind' component: hours of our people that we make available to apply PwC's knowledge and expertise to (social) problems, challenges and issues.