SlideShare a Scribd company logo

Tourist Characteristics and the Perceived Image of Milan

•
•
MTM IULM
MTM IULM

Within the Destination Management module, a research project was carried out on the image of Milan as perceived by 1,200 tourists then present and hundreds of potential tourists in order to draw up guidelines for tourism growth strategy in the city, under the guidance of destination management academics and experts. The findings of the project, sponsored by the Milan Town Council, were discussed with the local institutions and a number of large tourism firms working in the city. These are the results of the research conducted on actual visitors in Milan.

Business Travel Technology
1 of 56
TOURIST CHARACTERISTICS AND THE PERCEIVED IMAGE OF MILAN … towards Milan 2015!
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION
[object Object],[object Object],[object Object],BACKGROUND AND PURPOSE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OBJECTIVES
METHODOLOGY - THE SAMPLE The total sample size is 1285 . By face to face interviews conducted by students 3 sub-sets have been created according to the breakdown of tourists by segment ( leisure, business and MICE ) and by nationality ( Italians versus foreigners ) as reported by official tourism statistics in 2005. *NB: in the following graphs, MICE has been divided into “C&M” and “Trade fairs” segments if a significant difference between the two MICE components exists. INTERVIEWS SAMPLE TOTAL LEISURE TRAVELLERS (30% OF TOTAL) BUSINESS TRAVELLERS BUSINESS (42% OF TOTAL) MICE* (28% OF TOTAL) NATIONAL TRAVELLERS (44% OF TOTAL) 560 156 222 182 INTERNATIONAL TRAVELLERS (56% OF TOTAL) 725 232 318 175 TOTAL TARGET 1285 388 540 357
METHODOLOGY – THE LOCATION OF THE INTERVIEWS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
METHODOLOGY – RESEARCHERS AND GROUPS 31 students of the Master in Tourism Management carried out the project. They individually conducted all the interviews and, divided into 6 groups, made data entry, analyzed the statistical elaborations and realized this presentation. In particular, LTA groups focused on the leisure profile, while BTA groups concentrated on business and MICE profiles (names of the 6 group leaders are in bold). ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MAIN RESULTS
PRELIMINARY CONSIDERATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DEMOGRAPHIC PROFILE
[object Object],[object Object],[object Object],TOURISTS BY GENDER
[object Object],[object Object],[object Object],TOURISTS BY AGE
[object Object],[object Object],TOURISTS BY EDUCATION LEVEL SECONDARY 26% BACHELOR 49% MASTER 21% OTHER 4% TOURISTS BY PROFESSION WORKERS 84% employee 36% entrepreneur 13% director/manager 18% self employed 9% other 8% NON WORKERS 16% students 12% other 4%
note : nationality composition (Italian vs international) was planned at the beginning of the survey FOREIGN TOURISTS BY COUNTRY ,[object Object],[object Object],[object Object],Respondents composition by nationality ITALY 44% FOREIGN 56% Top 3 non-EU markets by segment Leisure (%) Business (%) USA 8 14 CHINA 4 2 JAPAN 6 3
[object Object],[object Object],PREVIOUS VISITS TO MILAN
TRIP CHARACTERISTICS
MEANS OF TRANSPORT , BY SEGMENT ,[object Object],[object Object],[object Object],[object Object]
MEANS OF TRANSPORT , BY NATIONALITY ,[object Object],[object Object]
OVERNIGHTS , BY NATIONALITY ,[object Object],[object Object],[object Object],3.43 nights 2.95 nights 3.78 nights
OVERNIGHTS , BY SEGMENT ,[object Object],[object Object],[object Object],3.43 nights 3.51 nights 3.70 nights 3.00 nights 3.39 nights
ACCOMMODATION , BY SEGMENT ,[object Object],[object Object],[object Object],ACCOMMODATION HOTEL 75% Hotel 5 stars 11% Hotel 4 stars 47% Hotel 3 stars 15% Hotel less than 3 stars 2% With relatives or friends 15% Own home 4% Residence 2% Bed & Breakfast 3% Other 1% Total 100%
TRAVELLING WITH , BY SEGMENT (MICE DETAILS) ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],TRIP ORGANIZATION , BY SEGMENT (MICE DETAILS)
[object Object],[object Object],ITINERARY BY SEGMENT
ITINERARY BY NATIONALITY ,[object Object],[object Object]
IMAGE AND PERSONALITY OF MILAN
LOCAL TRANSPORT ,[object Object],[object Object],% of “I strongly agree” and “I agree” to given statements
TAXIS ,[object Object],[object Object],% of “I strongly agree” and “I agree” to given statements
ACCOMMODATION % of “I strongly agree” and “I agree” to given statements ,[object Object],[object Object]
ENTERTAINMENT, BY SEGMENT ,[object Object],[object Object],% of “I strongly agree” and “I agree” to given statements
ENTERTAINMENT, BY NATIONALITY ,[object Object],[object Object],% of “I strongly agree” and “I agree” to given statements
COMMUNICATION, BY SEGMENT % of “I strongly agree” and “I agree” to given statements ,[object Object],[object Object]
COMMUNICATION, BY NATIONALITY ,[object Object],[object Object],% of “I strongly agree” and “I agree” to given statements
PERSONALITY OF THE CITY ,[object Object],[object Object],% of “I strongly agree” and “I agree” to given statements
ATTRACTIONS AND HERITAGE
HERITAGE SITES: AWARENESS AND VISIT ,[object Object],[object Object],AWARENESS SEEN Duomo 98% Duomo 95% La Scala Theatre 86% The Castle 73% The Castle 80% Fashion District 66% Fashion District 75% La Scala Theatre 60% The Last Supper 67% Navigli 59% Navigli 61% The Last Supper 48% Sant’Ambrogio Abbey 57% Sant’Ambrogio Abbey 46% Brera District 54% Brera District 46% Monumental Cemetery 39% Monumental Cemetery 25%
[object Object],[object Object],HERITAGE SITES: NON-AWARENESS BY NATIONALITY
[object Object],[object Object],HERITAGE SITES: NON-AWARENESS BY NUMBER OF VISITS TO MILAN
Duomo is the most prominent landmark of Milan when compared to the others. There is a significant gap between Duomo and any other landmark. NB: This was an open answer question where the respondent was not influenced. THE LANDMARK OF THE CITY
THE AWARENESS OF THE CANDIDATURE FOR THE EXPO 2015 ,[object Object],[object Object]
TOURISTS’ SATISFACTION
[object Object],[object Object],THE EXPECTATION OF TOURISTS – BY SEGMENT
[object Object],THE SATISFACTION OF TOURISTS – BY SEGMENT 64% of total would advise a friend to come to Milan, specially within the leisure segment (74%). INTENTION TO COME BACK ADVISE A FRIEND TO COME TO MILAN
INTERNATIONAL BENCHMARK ,[object Object],[object Object],[object Object],[object Object],[object Object]
INTERNATIONAL BENCHMARK: TOP CITIES FOR LEISURE ,[object Object],[object Object],[object Object],[object Object],First mentioned among top 3 Mentioned among top 3 Barcelona 25% London 51% Paris 18% Barcelona 50% Rome 17% Paris 48% New York 14% Rome 44% London 10% New York 43% Sydney 6% Sydney 21% Berlin 4% Prague 17% Prague 3% Berlin 14% Frankfurt 2% Shanghai 6% Shanghai 2% Frankfurt 5%
INTERNATIONAL BENCHMARK: TOP CITIES FOR BUSINESS ,[object Object],[object Object],[object Object],First mentioned among top 3 Mentioned among top 3 New York 34% Paris 53% London 22% Barcelona 50% Frankfurt 13% New York 46% Shanghai 11% Rome 38% Berlin 7% London 34% Sydney 3% Sydney 27% Paris 3% Prague 21% Rome 3% Berlin 13% Barcelona 2% Shanghai 10% Prague 0% Frankfurt 7%
SEGMENT PROFILES
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEGMENT PROFILE - LEISURE Data are taken from this presentation or from more specific data of the study, even if not specificed in this presentation
SEGMENT PROFILE – BUSINESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data are taken from this presentation or from more specific data of the study, even if not specificed in this presentation
SEGMENT PROFILE – MICE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data are taken from this presentation or from more specific data of the study, even if not specificed in this presentation
CONCLUSIONS
STRENGTHS WEAKNESSES LOCAL TRANSPORT ,[object Object],[object Object],[object Object],TAXIS ,[object Object],[object Object],[object Object],ACCOMMODATION ,[object Object],[object Object],[object Object],ENTERTAINMENT ,[object Object],[object Object],[object Object],[object Object],- COMMUNICATION ,[object Object],[object Object],[object Object],[object Object],[object Object],PERSONALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MILAN TOURIST SYSTEM: MAIN REQUIREMENTS LOCAL TRANSPORT ,[object Object],TAXIS ,[object Object],ACCOMMODATION ,[object Object],[object Object],ENTERTAINMENT ,[object Object],COMMUNICATION ,[object Object],PERSONALITY ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

Recommended

Format for the marketing plan
Format for the marketing planFormat for the marketing plan
Format for the marketing planMaersk Line
 
Airbus Ppt
Airbus PptAirbus Ppt
Airbus PptUmesh
 
Go to Market Strategy
Go to Market StrategyGo to Market Strategy
Go to Market StrategyRajiv Netra
 
Indian Hotels-Taj
Indian Hotels-Taj Indian Hotels-Taj
Indian Hotels-Taj Abhishek Naik
 
Service Operations - Strategies and Service Design for a “real” Nature Resort...
Service Operations - Strategies and Service Design for a “real” Nature Resort...Service Operations - Strategies and Service Design for a “real” Nature Resort...
Service Operations - Strategies and Service Design for a “real” Nature Resort...Gopalakrishnan D
 
Market entry - Deodorants
Market entry - DeodorantsMarket entry - Deodorants
Market entry - DeodorantsDeepankar Boro
 
Strategy In Action - Expedia
Strategy In Action - ExpediaStrategy In Action - Expedia
Strategy In Action - ExpediaOyihoma Grant Saleh
 
Yield management in the airline industry
Yield management in the airline industry Yield management in the airline industry
Yield management in the airline industry TTS
 

Recommended

Format for the marketing plan
Format for the marketing planFormat for the marketing plan
Format for the marketing planMaersk Line
 
Airbus Ppt
Airbus PptAirbus Ppt
Airbus PptUmesh
 
Go to Market Strategy
Go to Market StrategyGo to Market Strategy
Go to Market StrategyRajiv Netra
 
Indian Hotels-Taj
Indian Hotels-Taj Indian Hotels-Taj
Indian Hotels-Taj Abhishek Naik
 
Service Operations - Strategies and Service Design for a “real” Nature Resort...
Service Operations - Strategies and Service Design for a “real” Nature Resort...Service Operations - Strategies and Service Design for a “real” Nature Resort...
Service Operations - Strategies and Service Design for a “real” Nature Resort...Gopalakrishnan D
 
Market entry - Deodorants
Market entry - DeodorantsMarket entry - Deodorants
Market entry - DeodorantsDeepankar Boro
 
Strategy In Action - Expedia
Strategy In Action - ExpediaStrategy In Action - Expedia
Strategy In Action - ExpediaOyihoma Grant Saleh
 
Yield management in the airline industry
Yield management in the airline industry Yield management in the airline industry
Yield management in the airline industry TTS
 
Karnataka PGCET MBA 2016 Answer Key
Karnataka PGCET MBA 2016 Answer KeyKarnataka PGCET MBA 2016 Answer Key
Karnataka PGCET MBA 2016 Answer KeyEneutron
 
Garmin
GarminGarmin
Garminjeremyblanchard
 
Auto Dealership Overview Presentation
Auto Dealership Overview PresentationAuto Dealership Overview Presentation
Auto Dealership Overview Presentationjrshulman
 
Spa revenue management
Spa revenue managementSpa revenue management
Spa revenue managementKate Varini
 
Go to market strategies mena by wesam nehad
Go to market strategies mena by wesam nehadGo to market strategies mena by wesam nehad
Go to market strategies mena by wesam nehadWesam Nehad
 
Revenue Management Concept
Revenue Management ConceptRevenue Management Concept
Revenue Management Conceptsmritisgh
 
The marketing plan of Hilton Worldwide
The marketing plan of Hilton Worldwide The marketing plan of Hilton Worldwide
The marketing plan of Hilton Worldwide Gabriella (Xin) Xie
 
Taj hotel
Taj hotelTaj hotel
Taj hotelrcm business
 
Airline Industry Marketing Ppt
Airline Industry Marketing PptAirline Industry Marketing Ppt
Airline Industry Marketing PptAMANPREETJOHAL
 
Revenue Management And Dynamic Pricing Part I
Revenue Management And Dynamic Pricing Part IRevenue Management And Dynamic Pricing Part I
Revenue Management And Dynamic Pricing Part IStenden Unversity
 
Presentation1
Presentation1Presentation1
Presentation1drtariqansari
 
8 P's of Service Marketing On Taj hotel
8 P's of Service Marketing On Taj hotel8 P's of Service Marketing On Taj hotel
8 P's of Service Marketing On Taj hotelmakvana gaurang
 
PRODUCT LIFE CYCLES AND THE BOSTON (BCG) MATRIX by Workforce Stratorg
PRODUCT LIFE CYCLES AND THE BOSTON (BCG) MATRIX by Workforce StratorgPRODUCT LIFE CYCLES AND THE BOSTON (BCG) MATRIX by Workforce Stratorg
PRODUCT LIFE CYCLES AND THE BOSTON (BCG) MATRIX by Workforce StratorgOlugbenga Omojola {FSM, MBA}
 
Air France Digital Marketing Strategy
Air France Digital Marketing StrategyAir France Digital Marketing Strategy
Air France Digital Marketing StrategyGareth Jones
 
Investment memorandum narrated
Investment memorandum narratedInvestment memorandum narrated
Investment memorandum narratedmpanciro
 
Expedia case study
Expedia case studyExpedia case study
Expedia case studyWanda Barquin
 
Swot Analysis for Hospitality Industry
Swot Analysis for Hospitality IndustrySwot Analysis for Hospitality Industry
Swot Analysis for Hospitality IndustryNeeraj Singh Tanwar
 
Analysis of Starwood Hotel Resort
Analysis of Starwood Hotel ResortAnalysis of Starwood Hotel Resort
Analysis of Starwood Hotel ResortEnoch Reuben
 
Lesson 8 Basic PNR
Lesson 8 Basic PNRLesson 8 Basic PNR
Lesson 8 Basic PNRAngelina Njegus
 
Yield management
Yield managementYield management
Yield managementEdutour
 
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYA
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYAPROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYA
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYARusLanka Council
 
Types of tourist
Types of touristTypes of tourist
Types of tourist1stborn31
 

More Related Content

What's hot

Karnataka PGCET MBA 2016 Answer Key
Karnataka PGCET MBA 2016 Answer KeyKarnataka PGCET MBA 2016 Answer Key
Karnataka PGCET MBA 2016 Answer KeyEneutron
 
Auto Dealership Overview Presentation
Auto Dealership Overview PresentationAuto Dealership Overview Presentation
Auto Dealership Overview Presentationjrshulman
 
Spa revenue management
Spa revenue managementSpa revenue management
Spa revenue managementKate Varini
 
Go to market strategies mena by wesam nehad
Go to market strategies mena by wesam nehadGo to market strategies mena by wesam nehad
Go to market strategies mena by wesam nehadWesam Nehad
 
Revenue Management Concept
Revenue Management ConceptRevenue Management Concept
Revenue Management Conceptsmritisgh
 
The marketing plan of Hilton Worldwide
The marketing plan of Hilton Worldwide The marketing plan of Hilton Worldwide
The marketing plan of Hilton Worldwide Gabriella (Xin) Xie
 
Taj hotel
Taj hotelTaj hotel
Taj hotelrcm business
 
Airline Industry Marketing Ppt
Airline Industry Marketing PptAirline Industry Marketing Ppt
Airline Industry Marketing PptAMANPREETJOHAL
 
Revenue Management And Dynamic Pricing Part I
Revenue Management And Dynamic Pricing Part IRevenue Management And Dynamic Pricing Part I
Revenue Management And Dynamic Pricing Part IStenden Unversity
 
Presentation1
Presentation1Presentation1
Presentation1drtariqansari
 
8 P's of Service Marketing On Taj hotel
8 P's of Service Marketing On Taj hotel8 P's of Service Marketing On Taj hotel
8 P's of Service Marketing On Taj hotelmakvana gaurang
 
PRODUCT LIFE CYCLES AND THE BOSTON (BCG) MATRIX by Workforce Stratorg
PRODUCT LIFE CYCLES AND THE BOSTON (BCG) MATRIX by Workforce StratorgPRODUCT LIFE CYCLES AND THE BOSTON (BCG) MATRIX by Workforce Stratorg
PRODUCT LIFE CYCLES AND THE BOSTON (BCG) MATRIX by Workforce StratorgOlugbenga Omojola {FSM, MBA}
 
Air France Digital Marketing Strategy
Air France Digital Marketing StrategyAir France Digital Marketing Strategy
Air France Digital Marketing StrategyGareth Jones
 
Investment memorandum narrated
Investment memorandum narratedInvestment memorandum narrated
Investment memorandum narratedmpanciro
 
Expedia case study
Expedia case studyExpedia case study
Expedia case studyWanda Barquin
 
Swot Analysis for Hospitality Industry
Swot Analysis for Hospitality IndustrySwot Analysis for Hospitality Industry
Swot Analysis for Hospitality IndustryNeeraj Singh Tanwar
 
Analysis of Starwood Hotel Resort
Analysis of Starwood Hotel ResortAnalysis of Starwood Hotel Resort
Analysis of Starwood Hotel ResortEnoch Reuben
 
Lesson 8 Basic PNR
Lesson 8 Basic PNRLesson 8 Basic PNR
Lesson 8 Basic PNRAngelina Njegus
 
Yield management
Yield managementYield management
Yield managementEdutour
 

What's hot (20)

Karnataka PGCET MBA 2016 Answer Key
Karnataka PGCET MBA 2016 Answer KeyKarnataka PGCET MBA 2016 Answer Key
Karnataka PGCET MBA 2016 Answer Key
 
Garmin
GarminGarmin
Garmin
 
Auto Dealership Overview Presentation
Auto Dealership Overview PresentationAuto Dealership Overview Presentation
Auto Dealership Overview Presentation
 
Spa revenue management
Spa revenue managementSpa revenue management
Spa revenue management
 
Go to market strategies mena by wesam nehad
Go to market strategies mena by wesam nehadGo to market strategies mena by wesam nehad
Go to market strategies mena by wesam nehad
 
Revenue Management Concept
Revenue Management ConceptRevenue Management Concept
Revenue Management Concept
 
The marketing plan of Hilton Worldwide
The marketing plan of Hilton Worldwide The marketing plan of Hilton Worldwide
The marketing plan of Hilton Worldwide
 
Taj hotel
Taj hotelTaj hotel
Taj hotel
 
Airline Industry Marketing Ppt
Airline Industry Marketing PptAirline Industry Marketing Ppt
Airline Industry Marketing Ppt
 
Revenue Management And Dynamic Pricing Part I
Revenue Management And Dynamic Pricing Part IRevenue Management And Dynamic Pricing Part I
Revenue Management And Dynamic Pricing Part I
 
Presentation1
Presentation1Presentation1
Presentation1
 
8 P's of Service Marketing On Taj hotel
8 P's of Service Marketing On Taj hotel8 P's of Service Marketing On Taj hotel
8 P's of Service Marketing On Taj hotel
 
PRODUCT LIFE CYCLES AND THE BOSTON (BCG) MATRIX by Workforce Stratorg
PRODUCT LIFE CYCLES AND THE BOSTON (BCG) MATRIX by Workforce StratorgPRODUCT LIFE CYCLES AND THE BOSTON (BCG) MATRIX by Workforce Stratorg
PRODUCT LIFE CYCLES AND THE BOSTON (BCG) MATRIX by Workforce Stratorg
 
Air France Digital Marketing Strategy
Air France Digital Marketing StrategyAir France Digital Marketing Strategy
Air France Digital Marketing Strategy
 
Investment memorandum narrated
Investment memorandum narratedInvestment memorandum narrated
Investment memorandum narrated
 
Expedia case study
Expedia case studyExpedia case study
Expedia case study
 
Swot Analysis for Hospitality Industry
Swot Analysis for Hospitality IndustrySwot Analysis for Hospitality Industry
Swot Analysis for Hospitality Industry
 
Analysis of Starwood Hotel Resort
Analysis of Starwood Hotel ResortAnalysis of Starwood Hotel Resort
Analysis of Starwood Hotel Resort
 
Lesson 8 Basic PNR
Lesson 8 Basic PNRLesson 8 Basic PNR
Lesson 8 Basic PNR
 
Yield management
Yield managementYield management
Yield management
 

Viewers also liked

PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYA
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYAPROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYA
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYARusLanka Council
 
Types of tourist
Types of touristTypes of tourist
Types of tourist1stborn31
 
Revisiting Interpretive Planning; A Holistic Approach to Crafting Your Visito...
Revisiting Interpretive Planning; A Holistic Approach to Crafting Your Visito...Revisiting Interpretive Planning; A Holistic Approach to Crafting Your Visito...
Revisiting Interpretive Planning; A Holistic Approach to Crafting Your Visito...Stephanie Weaver
 
Media Effects On Body Image Presentaton
Media Effects On Body Image PresentatonMedia Effects On Body Image Presentaton
Media Effects On Body Image Presentatontiffanywexler
 
ENHANCING MANAGEMENT OF TYPE 2 DIABETES THROUGH YOGA
ENHANCING MANAGEMENT OF TYPE 2 DIABETES THROUGH YOGAENHANCING MANAGEMENT OF TYPE 2 DIABETES THROUGH YOGA
ENHANCING MANAGEMENT OF TYPE 2 DIABETES THROUGH YOGAYogacharya AB Bhavanani
 
3 Ways To Improve Organizational Productivity With Portfolio Management
3 Ways To Improve Organizational Productivity With Portfolio Management3 Ways To Improve Organizational Productivity With Portfolio Management
3 Ways To Improve Organizational Productivity With Portfolio ManagementProductivity Intelligence Institute
 
The Different Types of Tourism
The Different Types of Tourism The Different Types of Tourism
The Different Types of Tourism Altin Baku
 

Viewers also liked (7)

PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYA
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYAPROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYA
PROJECT PROFILE – INTEGRATED TOURISM RESORT PROJECT IN KALPITIYA
 
Types of tourist
Types of touristTypes of tourist
Types of tourist
 
Revisiting Interpretive Planning; A Holistic Approach to Crafting Your Visito...
Revisiting Interpretive Planning; A Holistic Approach to Crafting Your Visito...Revisiting Interpretive Planning; A Holistic Approach to Crafting Your Visito...
Revisiting Interpretive Planning; A Holistic Approach to Crafting Your Visito...
 
Media Effects On Body Image Presentaton
Media Effects On Body Image PresentatonMedia Effects On Body Image Presentaton
Media Effects On Body Image Presentaton
 
ENHANCING MANAGEMENT OF TYPE 2 DIABETES THROUGH YOGA
ENHANCING MANAGEMENT OF TYPE 2 DIABETES THROUGH YOGAENHANCING MANAGEMENT OF TYPE 2 DIABETES THROUGH YOGA
ENHANCING MANAGEMENT OF TYPE 2 DIABETES THROUGH YOGA
 
3 Ways To Improve Organizational Productivity With Portfolio Management
3 Ways To Improve Organizational Productivity With Portfolio Management3 Ways To Improve Organizational Productivity With Portfolio Management
3 Ways To Improve Organizational Productivity With Portfolio Management
 
The Different Types of Tourism
The Different Types of Tourism The Different Types of Tourism
The Different Types of Tourism
 

Similar to Tourist Characteristics and the Perceived Image of Milan

Mazars Real Estate: Hospitality in Italy, where to invest 2016
Mazars Real Estate: Hospitality in Italy, where to invest 2016Mazars Real Estate: Hospitality in Italy, where to invest 2016
Mazars Real Estate: Hospitality in Italy, where to invest 2016Danilo Papaleo
 
Generation Y Chinese Luxury Traveller Report
Generation Y Chinese Luxury Traveller ReportGeneration Y Chinese Luxury Traveller Report
Generation Y Chinese Luxury Traveller ReportYufan Qian
 
luxury-chniese-travellers-report
luxury-chniese-travellers-reportluxury-chniese-travellers-report
luxury-chniese-travellers-reportAaron Franklin
 
A City Card for Milan
A City Card for MilanA City Card for Milan
A City Card for MilanMTM IULM
 
Outbound Chinese Tourism and Consumption Trends
Outbound Chinese Tourism and Consumption TrendsOutbound Chinese Tourism and Consumption Trends
Outbound Chinese Tourism and Consumption Trendsdigitalinasia
 
Summary survey tourism of the future
Summary survey tourism of the future Summary survey tourism of the future
Summary survey tourism of the future domenicosarleti
 
Why the Chinese market represents an economic opportunity for Italian operato...
Why the Chinese market represents an economic opportunity for Italian operato...Why the Chinese market represents an economic opportunity for Italian operato...
Why the Chinese market represents an economic opportunity for Italian operato...MTM IULM
 
The Future of Travel and Tourism in the Philippines to 2016
The Future of Travel and Tourism in the Philippines to 2016The Future of Travel and Tourism in the Philippines to 2016
The Future of Travel and Tourism in the Philippines to 2016ReportsnReports
 
TSM 444 GLOBAL TOURISM ISSUES COURSE MATERIAL .pdf
TSM 444 GLOBAL TOURISM ISSUES COURSE MATERIAL .pdfTSM 444 GLOBAL TOURISM ISSUES COURSE MATERIAL .pdf
TSM 444 GLOBAL TOURISM ISSUES COURSE MATERIAL .pdfAmirPanagsaganAbaca
 
MILAN 2008-2015 - EXPO & HOSPITALITY
MILAN 2008-2015 - EXPO & HOSPITALITYMILAN 2008-2015 - EXPO & HOSPITALITY
MILAN 2008-2015 - EXPO & HOSPITALITYMarco Lancellotti
 
Dragon Trail Interactive Briefing Digital Marketing 2017 Presentation
Dragon Trail Interactive Briefing Digital Marketing 2017 PresentationDragon Trail Interactive Briefing Digital Marketing 2017 Presentation
Dragon Trail Interactive Briefing Digital Marketing 2017 PresentationDragon Trail Interactive
 
Global Report Shopping Tourism - UNWTO
Global Report Shopping Tourism - UNWTOGlobal Report Shopping Tourism - UNWTO
Global Report Shopping Tourism - UNWTOFormazioneTurismo
 
The trends of Tunisian tourism : Strategic positioning of Tunisia in Mediterr...
The trends of Tunisian tourism : Strategic positioning of Tunisia in Mediterr...The trends of Tunisian tourism : Strategic positioning of Tunisia in Mediterr...
The trends of Tunisian tourism : Strategic positioning of Tunisia in Mediterr...moez kACEM
 
Voorlichting
VoorlichtingVoorlichting
VoorlichtingRob Simons
 
Greek tourism2020 ppt_en
Greek tourism2020 ppt_enGreek tourism2020 ppt_en
Greek tourism2020 ppt_enSETE
 
travel companies world xerfi 2013.pdf
travel companies world xerfi 2013.pdftravel companies world xerfi 2013.pdf
travel companies world xerfi 2013.pdfmarinier2
 

Similar to Tourist Characteristics and the Perceived Image of Milan (20)

Mazars Real Estate: Hospitality in Italy, where to invest 2016
Mazars Real Estate: Hospitality in Italy, where to invest 2016Mazars Real Estate: Hospitality in Italy, where to invest 2016
Mazars Real Estate: Hospitality in Italy, where to invest 2016
 
Generation Y Chinese Luxury Traveller Report
Generation Y Chinese Luxury Traveller ReportGeneration Y Chinese Luxury Traveller Report
Generation Y Chinese Luxury Traveller Report
 
luxury-chniese-travellers-report
luxury-chniese-travellers-reportluxury-chniese-travellers-report
luxury-chniese-travellers-report
 
A City Card for Milan
A City Card for MilanA City Card for Milan
A City Card for Milan
 
Outbound Chinese Tourism and Consumption Trends
Outbound Chinese Tourism and Consumption TrendsOutbound Chinese Tourism and Consumption Trends
Outbound Chinese Tourism and Consumption Trends
 
Summary survey tourism of the future
Summary survey tourism of the future Summary survey tourism of the future
Summary survey tourism of the future
 
Why the Chinese market represents an economic opportunity for Italian operato...
Why the Chinese market represents an economic opportunity for Italian operato...Why the Chinese market represents an economic opportunity for Italian operato...
Why the Chinese market represents an economic opportunity for Italian operato...
 
The Future of Travel and Tourism in the Philippines to 2016
The Future of Travel and Tourism in the Philippines to 2016The Future of Travel and Tourism in the Philippines to 2016
The Future of Travel and Tourism in the Philippines to 2016
 
Mr. Emmanuel Menanteau
Mr. Emmanuel MenanteauMr. Emmanuel Menanteau
Mr. Emmanuel Menanteau
 
TSM 444 GLOBAL TOURISM ISSUES COURSE MATERIAL .pdf
TSM 444 GLOBAL TOURISM ISSUES COURSE MATERIAL .pdfTSM 444 GLOBAL TOURISM ISSUES COURSE MATERIAL .pdf
TSM 444 GLOBAL TOURISM ISSUES COURSE MATERIAL .pdf
 
MILAN 2008-2015 - EXPO & HOSPITALITY
MILAN 2008-2015 - EXPO & HOSPITALITYMILAN 2008-2015 - EXPO & HOSPITALITY
MILAN 2008-2015 - EXPO & HOSPITALITY
 
Tourism Trends 2014
Tourism Trends 2014Tourism Trends 2014
Tourism Trends 2014
 
Dragon Trail Interactive Briefing Digital Marketing 2017 Presentation
Dragon Trail Interactive Briefing Digital Marketing 2017 PresentationDragon Trail Interactive Briefing Digital Marketing 2017 Presentation
Dragon Trail Interactive Briefing Digital Marketing 2017 Presentation
 
Global Report Shopping Tourism - UNWTO
Global Report Shopping Tourism - UNWTOGlobal Report Shopping Tourism - UNWTO
Global Report Shopping Tourism - UNWTO
 
The trends of Tunisian tourism : Strategic positioning of Tunisia in Mediterr...
The trends of Tunisian tourism : Strategic positioning of Tunisia in Mediterr...The trends of Tunisian tourism : Strategic positioning of Tunisia in Mediterr...
The trends of Tunisian tourism : Strategic positioning of Tunisia in Mediterr...
 
Building a digital strategy for destination europe
Building a digital strategy for destination europeBuilding a digital strategy for destination europe
Building a digital strategy for destination europe
 
Voorlichting
VoorlichtingVoorlichting
Voorlichting
 
Executive summary. Recommended marketing activities for tatarstan in china
Executive summary. Recommended marketing activities for tatarstan in chinaExecutive summary. Recommended marketing activities for tatarstan in china
Executive summary. Recommended marketing activities for tatarstan in china
 
Greek tourism2020 ppt_en
Greek tourism2020 ppt_enGreek tourism2020 ppt_en
Greek tourism2020 ppt_en
 
travel companies world xerfi 2013.pdf
travel companies world xerfi 2013.pdftravel companies world xerfi 2013.pdf
travel companies world xerfi 2013.pdf
 

More from MTM IULM

Valorizzare la Legacy di EXPO per sviluppare la destinazione Milan - G. Palmucci
Valorizzare la Legacy di EXPO per sviluppare la destinazione Milan - G. PalmucciValorizzare la Legacy di EXPO per sviluppare la destinazione Milan - G. Palmucci
Valorizzare la Legacy di EXPO per sviluppare la destinazione Milan - G. PalmucciMTM IULM
 
L’italia e milano in occasione di EXPO 2015 [Eng]
L’italia e milano in occasione di EXPO 2015 [Eng]L’italia e milano in occasione di EXPO 2015 [Eng]
L’italia e milano in occasione di EXPO 2015 [Eng]MTM IULM
 
L’italia e milano in occasione di EXPO 2015 [ITA]
L’italia e milano in occasione di EXPO 2015 [ITA]L’italia e milano in occasione di EXPO 2015 [ITA]
L’italia e milano in occasione di EXPO 2015 [ITA]MTM IULM
 
MTMXI Final Project - Destination Monitor 2 (ENG)
MTMXI Final Project - Destination Monitor 2 (ENG)MTMXI Final Project - Destination Monitor 2 (ENG)
MTMXI Final Project - Destination Monitor 2 (ENG)MTM IULM
 
MTMXI Final Project - Destination Monitor 1 (ENG)
MTMXI Final Project - Destination Monitor 1 (ENG)MTMXI Final Project - Destination Monitor 1 (ENG)
MTMXI Final Project - Destination Monitor 1 (ENG)MTM IULM
 
MTMXI - Final Project: Destination Monitor (3/3)
MTMXI - Final Project: Destination Monitor (3/3)MTMXI - Final Project: Destination Monitor (3/3)
MTMXI - Final Project: Destination Monitor (3/3)MTM IULM
 
MTMXI - Final Project: Destination Monitor (2/3)
MTMXI - Final Project: Destination Monitor (2/3)MTMXI - Final Project: Destination Monitor (2/3)
MTMXI - Final Project: Destination Monitor (2/3)MTM IULM
 
MTMXI - Final Project: Destination Monitor (1/3)
MTMXI - Final Project: Destination Monitor (1/3)MTMXI - Final Project: Destination Monitor (1/3)
MTMXI - Final Project: Destination Monitor (1/3)MTM IULM
 
The Genius of a Place: MTM lab
The Genius of a Place: MTM labThe Genius of a Place: MTM lab
The Genius of a Place: MTM labMTM IULM
 
Volume Zero for EXPO 2015
Volume Zero for EXPO 2015Volume Zero for EXPO 2015
Volume Zero for EXPO 2015MTM IULM
 
Designing itineraries for EXPO2015 - focus on Piacenza
Designing itineraries for EXPO2015 - focus on PiacenzaDesigning itineraries for EXPO2015 - focus on Piacenza
Designing itineraries for EXPO2015 - focus on PiacenzaMTM IULM
 
Designing itineraries for EXPO2015 focus on Brescia and its province
Designing itineraries for EXPO2015 focus on Brescia and its provinceDesigning itineraries for EXPO2015 focus on Brescia and its province
Designing itineraries for EXPO2015 focus on Brescia and its provinceMTM IULM
 
Marketing plan Kolibri
Marketing plan KolibriMarketing plan Kolibri
Marketing plan KolibriMTM IULM
 
Marketing plan Hotel Mare Pineta
Marketing plan Hotel Mare PinetaMarketing plan Hotel Mare Pineta
Marketing plan Hotel Mare PinetaMTM IULM
 
Marketing plan Generator hostel
Marketing plan Generator hostelMarketing plan Generator hostel
Marketing plan Generator hostelMTM IULM
 
Marketing plan Arancina UK
Marketing plan Arancina UKMarketing plan Arancina UK
Marketing plan Arancina UKMTM IULM
 
Events management Milan's bid
Events management Milan's bidEvents management Milan's bid
Events management Milan's bidMTM IULM
 
Events management London's bid
Events management London's bidEvents management London's bid
Events management London's bidMTM IULM
 
Events management Berlin's bid
Events management Berlin's bidEvents management Berlin's bid
Events management Berlin's bidMTM IULM
 
Events management Barcelona's bid
Events management Barcelona's bidEvents management Barcelona's bid
Events management Barcelona's bidMTM IULM
 

More from MTM IULM (20)

Valorizzare la Legacy di EXPO per sviluppare la destinazione Milan - G. Palmucci
Valorizzare la Legacy di EXPO per sviluppare la destinazione Milan - G. PalmucciValorizzare la Legacy di EXPO per sviluppare la destinazione Milan - G. Palmucci
Valorizzare la Legacy di EXPO per sviluppare la destinazione Milan - G. Palmucci
 
L’italia e milano in occasione di EXPO 2015 [Eng]
L’italia e milano in occasione di EXPO 2015 [Eng]L’italia e milano in occasione di EXPO 2015 [Eng]
L’italia e milano in occasione di EXPO 2015 [Eng]
 
L’italia e milano in occasione di EXPO 2015 [ITA]
L’italia e milano in occasione di EXPO 2015 [ITA]L’italia e milano in occasione di EXPO 2015 [ITA]
L’italia e milano in occasione di EXPO 2015 [ITA]
 
MTMXI Final Project - Destination Monitor 2 (ENG)
MTMXI Final Project - Destination Monitor 2 (ENG)MTMXI Final Project - Destination Monitor 2 (ENG)
MTMXI Final Project - Destination Monitor 2 (ENG)
 
MTMXI Final Project - Destination Monitor 1 (ENG)
MTMXI Final Project - Destination Monitor 1 (ENG)MTMXI Final Project - Destination Monitor 1 (ENG)
MTMXI Final Project - Destination Monitor 1 (ENG)
 
MTMXI - Final Project: Destination Monitor (3/3)
MTMXI - Final Project: Destination Monitor (3/3)MTMXI - Final Project: Destination Monitor (3/3)
MTMXI - Final Project: Destination Monitor (3/3)
 
MTMXI - Final Project: Destination Monitor (2/3)
MTMXI - Final Project: Destination Monitor (2/3)MTMXI - Final Project: Destination Monitor (2/3)
MTMXI - Final Project: Destination Monitor (2/3)
 
MTMXI - Final Project: Destination Monitor (1/3)
MTMXI - Final Project: Destination Monitor (1/3)MTMXI - Final Project: Destination Monitor (1/3)
MTMXI - Final Project: Destination Monitor (1/3)
 
The Genius of a Place: MTM lab
The Genius of a Place: MTM labThe Genius of a Place: MTM lab
The Genius of a Place: MTM lab
 
Volume Zero for EXPO 2015
Volume Zero for EXPO 2015Volume Zero for EXPO 2015
Volume Zero for EXPO 2015
 
Designing itineraries for EXPO2015 - focus on Piacenza
Designing itineraries for EXPO2015 - focus on PiacenzaDesigning itineraries for EXPO2015 - focus on Piacenza
Designing itineraries for EXPO2015 - focus on Piacenza
 
Designing itineraries for EXPO2015 focus on Brescia and its province
Designing itineraries for EXPO2015 focus on Brescia and its provinceDesigning itineraries for EXPO2015 focus on Brescia and its province
Designing itineraries for EXPO2015 focus on Brescia and its province
 
Marketing plan Kolibri
Marketing plan KolibriMarketing plan Kolibri
Marketing plan Kolibri
 
Marketing plan Hotel Mare Pineta
Marketing plan Hotel Mare PinetaMarketing plan Hotel Mare Pineta
Marketing plan Hotel Mare Pineta
 
Marketing plan Generator hostel
Marketing plan Generator hostelMarketing plan Generator hostel
Marketing plan Generator hostel
 
Marketing plan Arancina UK
Marketing plan Arancina UKMarketing plan Arancina UK
Marketing plan Arancina UK
 
Events management Milan's bid
Events management Milan's bidEvents management Milan's bid
Events management Milan's bid
 
Events management London's bid
Events management London's bidEvents management London's bid
Events management London's bid
 
Events management Berlin's bid
Events management Berlin's bidEvents management Berlin's bid
Events management Berlin's bid
 
Events management Barcelona's bid
Events management Barcelona's bidEvents management Barcelona's bid
Events management Barcelona's bid
 

Recently uploaded

Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCRsoniya singh
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptxBanana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptxgeorgebrinton95
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadIslamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadAyesha Khan
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...lizamodels9
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 

Recently uploaded (20)

Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
(8264348440) 🔝 Call Girls In Keshav Puram 🔝 Delhi NCR
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptxBanana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptx
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadIslamabad Escorts | Call 03274100048 | Escort Service in Islamabad
Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In.../:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 

Tourist Characteristics and the Perceived Image of Milan

  • 1. TOURIST CHARACTERISTICS AND THE PERCEIVED IMAGE OF MILAN … towards Milan 2015!
  • 2.
  • 4.
  • 5.
  • 6. METHODOLOGY - THE SAMPLE The total sample size is 1285 . By face to face interviews conducted by students 3 sub-sets have been created according to the breakdown of tourists by segment ( leisure, business and MICE ) and by nationality ( Italians versus foreigners ) as reported by official tourism statistics in 2005. *NB: in the following graphs, MICE has been divided into “C&M” and “Trade fairs” segments if a significant difference between the two MICE components exists. INTERVIEWS SAMPLE TOTAL LEISURE TRAVELLERS (30% OF TOTAL) BUSINESS TRAVELLERS BUSINESS (42% OF TOTAL) MICE* (28% OF TOTAL) NATIONAL TRAVELLERS (44% OF TOTAL) 560 156 222 182 INTERNATIONAL TRAVELLERS (56% OF TOTAL) 725 232 318 175 TOTAL TARGET 1285 388 540 357
  • 7.
  • 8.
  • 10.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. ATTRACTIONS AND HERITAGE
  • 37.
  • 38.
  • 39.
  • 40. Duomo is the most prominent landmark of Milan when compared to the others. There is a significant gap between Duomo and any other landmark. NB: This was an open answer question where the respondent was not influenced. THE LANDMARK OF THE CITY
  • 41.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 49.
  • 50.
  • 51.
  • 53.
  • 54.
  • 55.
  • 56.