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MarTech Intelligence Report

Identity Resolution Platforms: A Marketer's Guide

MarTech's publication of the "Identity Resolution Platforms: A Marketer's Guide" examines the market for identity resolution platforms and the considerations involved in implementation. The 54-page report reviews the growing market for identity resolution platforms, plus the latest trends, opportunities and challenges.

In this report you will learn:
  • Who the leading players are in identity resolution platforms.
  • What you should look for in an identity resolution solution.
  • What trends are driving adoption.
  • About the capabilities identity resolution solutions provide.
  • How the boom in artificial intelligence and machine learning is impacting the identity resolution market.

Editorial Adviser:
Kim Davis, Editor-at-Large, MarTech

Research, writing and editing:
Pamela Parker, Research Director, Content Studio, Third Door Media


Third Door Media conducted in-depth interviews with leading vendors and industry experts in the fourth quarter of 2023. These, in addition to third-party research, form the basis for this report.

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Also included in the report are profiles of 12 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acxiom
  • Adstra
  • Amperity
  • FullContact
  • Intent IQ
  • LiveRamp
  • Merkle
  • Stirista
  • TransUnion
  • Treasure Data
  • Verisk
  • Zeta Global

This research report is sponsored by TransUnion, LiveRamp, and Acxiom.