What is Facebook doing for GivingTuesday?
Thank you for your generosity on past GivingTuesdays! We’re excited to announce that in 2019, we'll be matching up to $7 million USD in donations made on Facebook on GivingTuesday.
GivingTuesday is a global day of giving celebrated the Tuesday after Thanksgiving in the United States. To help raise awareness of charitable causes and amplify donors’ generosity, Facebook is matching up to $7 million in eligible donations made on Facebook during GivingTuesday 2019. Donation caps and terms apply.
Start a fundraiser for GivingTuesday or donate to a nonprofit you care about. Check out our Giving Season guide to learn how your organization can use Facebook for your end-of-year fundraising.
GivingTuesday 2019
Facebook’s match for GivingTuesday 2019 begins at 8:00 AM Eastern Time (5:00 AM Pacific Time) on Tuesday, December 3, 2019.
- Donations are matched dollar for dollar on a first-come, first-served basis until $7,000,000 USD in eligible donations are made on Facebook.
- Any US-based 501(c)(3) nonprofit eligible to receive donations on Facebook can be matched.
- Facebook will match up to a total of $100,000 per nonprofit organization.
- Each donor can have up to $20,000 in eligible donations matched on GivingTuesday.
- We cover processing fees so that when you donate using Facebook’s payments platform to a nonprofit organization, 100% of your donation goes to support the cause you care about.
See the Giving Tuesday Donation Match Program Terms for more details about the match.
Support a nonprofit
See current fundraisers and donate or start your own GivingTuesday fundraiser. You can also add a fundraising sticker to your Facebook Story.
- Donors located in any country where you can make donations on Facebook are eligible to receive the match.
- Use any of these payment methods to donate on GivingTuesday.
- Only fundraisers for nonprofit organizations are eligible for matching dollars, but fundraisers for personal causes can still raise money on Giving Tuesday. Learn more about differences between types of fundraisers.
After you donate or create a fundraiser, you can find information on whether your GivingTuesday donation was matched in your Facebook Payment Settings starting in mid-January 2020.
For more questions about GivingTuesday, fill out this form.
For nonprofits
You or your supporters can create a fundraiser anytime. We'll start matching donations on Giving Tuesday starting at 8:00 AM Eastern Time until the $7 million match is met.
Eligibility for the GivingTuesday match
Any eligible US-based 501(c)(3) nonprofit organizations may have donations made on Facebook matched. This includes both organizations that have enrolled to receive payouts through Facebook's fundraising platform and nonprofits that receive money from donations through Network for Good. See more information in the Giving Tuesday Donation Match Program Terms.
Donations may be matched for fundraisers from donate buttons, Page posts and live videos on Facebook.
To see if donations to your organization were matched
We’ll start letting nonprofits know if they were matched on GivingTuesday in mid-January 2020. If your organization is enrolled with Facebook Payments, your organization's Facebook Page admins can find information about the match by the following:
- Using a computer, go to your organization’s Page.
- Click Settings in the upper right.
- Click Donations in the lower left sidebar.
- Once available, you’ll see your GivingTuesday Match Report with the amount of money matched.
Once the match amount is finalized, Page admins for your organization will also receive a notification on Facebook alerting them to the total matched to your organization on GivingTuesday. You’ll only receive this notification if donations to your organization were matched.
Please note that nonprofits who are paid out through Network for Good will receive money starting in late February if they've received a match. Organizations can also reach out to Facebook starting in mid-January to find out if they were matched.
Payouts from GivingTuesday donations
If donations to your organization were matched during GivingTuesday, you’ll be able to see the amount matched starting in January 2020. You may receive money from donations in two different payouts:
- Donor contributions are paid out the same way your organization typically receives donations, either through Facebook Payments or through Network for Good's Donor Advised Fund.
- Matching donations from Facebook are paid out through Network for Good starting in late February 2020.
Find out more about the timeline for payouts. Learn how to receive electronic payments from Network for Good instead of a mailed check to the address listed in GuideStar.
For more questions about GivingTuesday, fill out this form.
How do I know if I'm matched?
Donors
You can find information on whether your GivingTuesday donation was matched in your Payment Settings starting in mid-January 2020. To find information about the match, go to your Facebook payment history, then click or tap the donation you want more information about. You’ll see details on the match status for each donation.
If your donation is matched, you’ll receive a notification on Facebook once the match is finalized.
Fundraiser creators
You can find information on GivingTuesday donations to your fundraiser in mid-January 2020. If the fundraiser you created received matching donations, you’ll see a notification on your Facebook fundraiser Page letting you know how much was matched.
